These days, it seems like the economy is in ruins. My heart throbs for all of the small business owners experiencing a tumultuous year. That’s why I’m writing this blog post with my best secrets regarding how to create presentations that sell!
5 Tips To Create Presentations That Sell
- # 1 – Tell Stories
- # 2 – Include A Strong Call To Action With Scarcity If Possible
- # 3 – Fix Your Tone
- # 4 – Less Is More
- # 5 – Use A Proven Script
Here’s Why Knowing How To Create Presentations That Sell Is So Critical
As I write this blog post, I’ve successfully enrolled over 14,620 students using video presentations. That number is just from one platform! If you add up all of the total enrollments that my video courses have attracted – we’re talking tens of thousands of enrollments.
I’m not saying this to brag or to toot my horn. I’m only mentioning this because I love video presentations, and I think that they’re one of the best ways to build rapport, establish authority, and sell your products and services. Let’s talk about 5 of my favorite presentation methods so you can strive to sell your stuff in a clever, organic, and under the radar way.
# 1 – Tell Stories
I think that a good story can be an excellent way to transition to your pitch. A pitch is boring. But, a good story can captivate your audience – and make them forget that you’re trying to sell them something, which is a win.
In my opinion, people have been telling stories around campfires since the dawn of time. Therefore, I propose that stories are something that just about any smart brand can use to help spread the word about their products and services.
Nothing beats a good story. Stories are what people remember. Telling stories also makes it so your viewers can relate to you, your product, your brand, and your message.
So ask yourself, what stories does your business have? What stories do you have? If you draw a blank when brainstorming story ideas to integrate into your presentation, then here are some ideas to help kickstart your creativity.
Potential Story Ideas For Creating Your Presentation:
- What struggles did you experience when developing your product? Struggles (and victories) make for some of the best stories!
- Do you have stories of failures that caused you to create your business?
- Do you have any client stories that are remarkable, motivational, entertaining, sad, or epic?
- Do you have any funny experiences that you can share with your audience regarding your business, product, course, or niche?
- What trials and tribulations did you encounter when developing, launching, or brainstorming your product?
Remember that your story doesn’t need to be an epic tale of victory. I find that sometimes, your best students, customers, clients, and buyers can relate to a story of epic and miserable failure just as much as a tale of victory.
# 2 – Include A Strong Call To Action With Scarcity If Possible
One of the worst things that your sales presentation can miss is a strong call to action. Imagine having a breathtaking story that helps to introduce your brand’s message. Your audience is hooked, and your story captivated them.
Now, after listening to your story, your audience knows you, and they’re beginning to like you. But then, imagine if you never include a strong call to action afterward. I can’t imagine a more major catastrophe!
So, which call to action are you promoting? Your call to action isn’t always a sale. Think carefully about what you want your audience to do after they watch your presentation. This might seem simple, but it’s a blunder that even genius marketers can overlook.
For extra points, try to invoke a level of scarcity. If you’re not sure how to use scarcity in your call to action, there are a few samples below to help stimulate your brainstorming engine.
What Is Your Call To Action? Do You Have Scarcity? Here Are A Few Samples:
- Register for our upcoming webinar before seats fill up! There only 250 seats available!
- Enroll in my new course before this weekend for a 25% discount – the discount expires this Friday at 4:00 PM eastern
- Buy my WordPress widget by tonight at midnight before the bonuses expire!
- Buy your tickets by Tuesday of next week, and you can also bring a second guest for free! After this Tuesday, there are no more bonus tickets available!
- The first 15 buyers during this presentation also get a FREE coaching call with me for 25 minutes. Only the first 15 buyers qualify!
There are other ways that you can create scarcity in your calls to action. Think about the bonuses that you could offer to your first customers.
Let your audience know that your bonuses are limited, and they expire after a certain quantity or after a certain time.
With a little creativity, you can probably develop creative incentives that might motivate your audience, so they become a customer and not just a fan!
# 3 – Fix Your Tone
The tonality of your presentation is everything. If you sound stiff, then how is your audience going to react? Probably not very well. That’s why I always try to excite myself before recording any presentation.
I find that when I’m happy and excited, I’m 100x more creative. Creativity is what helps marketers and business owners like us stand out in a world where competition has never been this fierce.
But these days, small business owners are getting crushed left and right. So, I realize that it’s sometimes difficult to motivate yourself to get excited. That’s why there are a few tips that I can share with you so you can turn that frown into a sincere smile. 🙂
How To Motivate Yourself And Have An Upbeat Tone:
- Remember that your presentations have the potential to turn your ideas into sales!
- Try to smile when you record your presentation so you can hopefully feel uplifting, rejuvenated, and excited.
- Your audience will notice if you’re feeling down or if you’re bored. Never let your viewers detect that from you!
- Let your desire to serve your customers fuel your energy. If you wish to help the world with your products – now is your chance.
Everyone knows that the world economy has flipped on its head due to recent world events. For that reason, I know it’s tricky to have a positive and upbeat tone when making a presentation that sells.
However, I advise you to remember that your sales presentation is your chance to make a difference. You might only have ONE shot to sell your next prospect. So, you may as well give your best shot at being upbeat, motivational, and charismatic. What do you have to lose?
# 4 – Less Is More
You don’t need a 3-hour long presentation. Most of my video sales letters and presentations for my online courses are only a few minutes long.
I also think that competition is so fierce and attention spans are so short that having a pithy sales presentation might serve you superiorly compared to a long, drawn-out message.
Short presentations also have other benefits that might not seem so obvious. Let’s take a look at them, shall we?
Benefits Of A Short Sales Presentation:
- Short sales presentations are much simpler and cheaper to produce.
- Short sales presentations are also much easier to split test – you can create many variations without much stress.
- Short sales presentations are also more natural for your audience to consume.
- Even if your short sales presentation flops, it’s not the end of the world because you didn’t spend weeks on end producing the content.
I’m not saying that super-long webinars and sales presentations are a lame idea. I think there’s room for them.
However, I always try to fight for the SMALL, one-person-team business owners of the world. Folks like us don’t have massive budgets, massive amounts of time or massive audiences to sit through that much content.
For those reasons, I honestly think that less is often more.
# 5 – Use A Proven Script
One of the simplest ways to enhance your sales presentation development process is to model your content from a proven script or template.
I have a presentation template that I use for pretty much all of my presentations. Whether I’m pitching an affiliate product or a course, I use a similar script. If you’ve watched my presentations, you probably recognize my ridiculously-simple formula.
My presentation formula starts by asking my end-user about their frustrations. I then relate to their frustrations by telling a story about my experience. Then, I offer them a simple solution. That simple script has empowered me to enroll countless-thousands of students.
The benefits of using a proven script are more powerful than meets the eye. Not only does using a proven script save you a ton of time and smash writer’s block, but using a worthy script can also save you the frustration of using a formula that doesn’t work.
Conclusion – How To Create Presentations That Sell
I thank you so much for reading my best tips about how to create presentations that sell. I’ve put a ton of time brainstorming these topics, and I hope that they serve you well.
As always, I invite you to contact me if you have questions.
Thanks again for reading, and I hope that you have a beautiful day!
Mike “Presentations That Sell” DeVincent