You’ve spent weeks, months, or years blogging and building your email list. Now what? After your automated email marketing campaign gets sent, how do you follow up with organic, worthwhile, and fun email marketing promotions as a blogger?
I’ve been managing email newsletters and email lists for years! I’ve put a ton of thought, heart, and soul into the essence of email marketing promotions – and I’m ready to share my five best email marketing ideas perfect for nearly any blogger, niche, topic, product, or service.
Sound good? Let’s brainstorm more!
5 Genius Email Marketing Ideas For Bloggers!
- # 1 – Promote Your Marketplace Listing In Your Next Email Broadcast
- # 2 – Boost Your Social Media Channels Via Your Email Newsletter – Here’s How
- # 3 – Share A Product Launch With Your Newsletter Subscribers
- # 4 – Invite Your Blog Readers And Email Marketing Leads To A Webinar
- # 5 – Launch A Digital Challenge, Contest, Or Viral Quiz To Your Email List
Here’s Why These Email Marketing Ideas Are a Stroke Of Genius For Bloggers!
The five following strategies and promotional techniques rock if you want something valuable to share with your blog-reading audience. These ideas are easy and fun for you to write! I challenge you to think outside the box as we brainstorm so you can sprinkle bits and pieces of your unique brand, personality, story, and products into these promotions. Let’s take a closer look so you can deploy your next email launch or campaign with swanky style!
# 1 – Promote Your Marketplace Listing In Your Next Email Broadcast
A lot of my blogging colleagues over the years also work as freelancers and ghostwriters. Are you in the same boat?
Do you have products and services listed throughout third-party marketplaces online? If so, then promoting your marketplace listing to your email list is one of the cleverest things you can do as a blogger leveraging your email list.
The idea is to alert the third-party marketplace and let them recognize that people are interested in whatever you’re selling. Whether you’re selling a freelance copywriting service, a book, or a course, try to let your email list know about your third-party listing!
Hopefully, if your audience is receptive, your clients might even write you a stellar review for the entire world to see in whichever marketplace you use. We can hope. Right?
Here Are Some Marketplaces I’m Talking About:
- Course marketplaces – Udemy, SkillSuccess, and SkillShare, come to mind.
- Book marketplaces – Kindle, Apple Books, and BN are popular choices.
- Software marketplaces – Envato, JVZoo, WarriorPlus, and ClickBank, are popular options.
- Freelance marketplaces – Fiverr, Upwork, and Freelancer, are the top three, I believe.
- Thumbtack – A marketplace for contractors, electricians, plumbers, et cetera.
- Any third-party marketplace – More third-party marketplaces are popping up left and right all the time.
A lot of people might think, “But Mike! If I launch a product or service in a marketplace, why should I bother promoting it myself? Isn’t that what the marketplace is there for and why it exists in the first place? It’s their job to promote, not mine!” which makes sense.
However, I have a hunch that third-party marketplaces notice and appreciate when teachers, authors, developers, or service providers work hard to promote their listing and marketplace.
Most third-party marketplaces want to make money! If they detect that people are buying your gig, app, book, or digital course, and if your product has a decent earnings per click or conversion rate? I honestly think that there’s a much better chance that they will consider featuring or promoting your offer with more promotional effort. That’s just my hunch!
PS: I recently published an epic online course that shows how bloggers (and other small business owners) can generate leads without paid advertising. Click here to register for the special lead generation training for free! This course is perfect if you love email marketing and lead generation!
# 2 – Boost Your Social Media Channels Via Your Email Newsletter – Here’s How
If you’re a blogger, then one of the niftiest ways to build your brand is by leveraging social media networks. Some of my blogging friends don’t like the drama associated with social networks these days (lol). However, all bloggers recognize that social media platforms can help bring additional blog traffic.
That’s why promoting your social media accounts to your existing email list is a potentially smart move. One of the main reasons email subscribers make the perfect social media followers is that (in my opinion) engagement counts more than the raw number of followers.
I think that your email subscribers are more likely to engage with your social content more so than the average run-of-the-mill social follower – or social media bot. This fact alone makes your email subscribers some of your best possible social followers who will hopefully interact with your social media content. How can you lose?
Here’s a straightforward way to promote your social media channels to your email list. Add a signature at the end of your email newsletter. Promote your favorite social profiles here. Easy peasy. That way, every email you send acts as a promotional mechanism to promote your social channels.
Some of my marketing colleagues don’t like this idea because they would prefer focusing on hard-selling in their email newsletter. I can’t blame them. However, you may as well leverage your email newsletter for every opportunity possible!
What social channels do you love to use the most for your business? More critically – which social platforms do your end-users like to frequent?
Which Social Channels Do Your Email Subscribers Use?
- Pinterest? (Read: how I created an epic Pinterest Group Board!)
Regardless of where your email subscribers like to spend time online, you can easily insert a call to action inside your future email newsletters asking for a follow. Or, use an email signature so you can “Set and forget” your social media integrations without stress.
# 3 – Share A Product Launch With Your Newsletter Subscribers
One weird phenomenon that many bloggers and email marketers experience is that they run out of stuff to sell after launching their product. The best solution to this email marketing snafu is to promote a product launch as an affiliate.
Want more affiliate marketing goodies for bloggers? Then here’s a list of my favorite affiliate programs for bloggers and small business owners. Here’s an excellent read if you’re a newbie affiliate!
Benefits Of Promoting Product Launches:
- Fun – The world of product launches has come so far over the years. These days, many of the popular product launches are events with loads of fanfare and excitement. Such enthusiasm makes them easy to share with your blogging audience and subscribers.
- Promotional Material – Most of the famous product launches these days offer plenty of email swipes, banners, graphics, and some offer bonuses that you can use to entice your subscribers to buy. This promotional content makes it much easier for you to throw together a noteworthy campaign!
- Earn Money – Your email newsletter needs to generate revenue! Otherwise, it’s all too easy to give up hope, lose interest, or even suffer from writer’s block. Promoting a product launch is a nifty and time-tested method for email marketers to generate sales! Food for thought.
Whether you want to share the latest software, digital courses, book funnels, or tutorials with your blog readers and audience, I’m confident that some relevant product launches would match your audience. Check out the big product launch marketplaces and product launch Facebook groups, and keep your eyes on any upcoming products that strike your fancy!
ClickFunnels is one of my favorite affiliate programs – bar none. Here’s a link to my legendary ClickFunnels affiliate program review if you want to learn all about the ClickFunnels affiliate program and why I think it rocks – especially for bloggers!
# 4 – Invite Your Blog Readers And Email Marketing Leads To A Webinar
I’ve always ranted and raved about the power of webinars for bloggers and email marketers. Webinars will forever be a genius method for bloggers to build authority, teach their best stuff, generate more leads and grow their email lists.
However, webinars are also perfect if you wish to entertain and serve your existing audience. The best part is that you can include a call to action and promote stuff during your webinar!
If you don’t have a product, I’m sure that you could find a worthy affiliate offer that you can promote during your webinar.
The Best Apps For Launching Automated Webinars:
- Stealth Seminar
If you don’t have a webinar, then don’t panic. You can also partner with someone else. Find someone with an excellent product or service that matches your blog readers and subscribers. They might love the idea of running a webinar for your audience – especially if you have a sizeable email list and can bring some promotional heat.
If you’re not sure how to produce a webinar as a blogger, then you should read my legendary article that teaches how to create a presentation that sells. After crafting dozens of beautiful video sales letters, the blog post I just shared has my best tips. Enjoy the read!
# 5 – Launch A Digital Challenge, Contest, Or Viral Quiz To Your Email List
If you want email marketing promotions with more interaction, then challenges, contests, and viral quizzes are perfect.
I also love any of these lead email promotion ideas for bloggers since they are flexible. What type of blogger are you?
Whether you’re a food blogger, a beauty blogger, a pet blogger, or a marketing blogger, there are tons of quiz, challenge, and contest ideas for you to explore. Let’s also discuss a few occulted benefits (meaning hidden) of running these rare(r) types of email promotions as a blogger.
The Blogging Benefits Of Interactive Email Promotions:
- Digital Challenges – A great way to generate leads and to help your subscribers achieve their goals. All the while building your brand like crazy. Challenges are also a barrel of fun if you enjoy helping your blog readers, connecting one-on-one, and developing authentic connections with your blogging audience.
- Digital Contest – Digital contests are another potential goldmine for bloggers. I consider contests to be of the cleverest ways to build your list and generate leads – for any blogger. You can give away excellent gifts to your subscribers and hopefully entertain them a great deal – all the while building your email list.
- Viral Quiz – Personality quizzes and viral quizzes are, in my opinion, one of the most underrated ways to build your email list as a blogger. Quizzes also rock for gathering intelligence about your email leads, which is crucial for any marketer.
Not only can any of these campaigns breathe some life into your email list and your blog, but they can also be a genius way to provide value to your subscribers.
So you can satisfy and entertain your existing subscribers – and hopefully, show your subscribers a fun time and a worthwhile experience. That way, everyone wins!
Email Marketing For Bloggers FAQs
If you’re new to the world of email marketing and lead generation, then you may encounter the following email marketing FAQs.
# 1 – Does Forum Marketing Still Work For Email List Building And Blogging?
I think that forum marketing still works. However, I also believe that many third-party platforms such as Facebook, Reddit, Quora, and arguably Instagram have made internet forums less prevalent.
I’ve been an internet troll (Err, I mean user) for a long time. Back when I was a kid, I think there were hundreds of forums that people used. At least a dozen internet forums were massive! Web forums still exist, sure. However, they aren’t nearly as popular as they used to be – especially since many people spend much of their free time on social media.
# 2 – What’s The Best Time To Send A Marketing Email To My Blog Readers?
I’ve been email marketing for a long time, and I’ve researched this question a great deal. After years of studying and testing, three timeslots seem to be the most popular. Those time slots are 6:00 AM, 10:00 AM, and 6:00 PM.
If you study the best time to send an email from the popular email marketing apps, I bet you will find similar findings.
Why are these three times popular for email marketers? Well, 6:00 AM signifies when many people wake up and start their day. I think many people are likely to check their email around this time, especially on the weekdays.
The 10:00 AM slot for email marketing is popular because many people take a lunch break during this time and are likely to check their email. That’s my best assumption – at least.
6:00 PM is another popular time to send marketing emails because this is when most people settle down for the day, relax, eat dinner, and get off from work.
I would also be remiss if I failed to mention that testing is everything. Every audience is unique! Therefore, before you test, it’s impossible to tell for sure which time slot is ideal.
# 3 – How Can I Generate Email Marketing Leads Without A Budget?
The best way to generate leads without a budget is to use a lead magnet and lead generation funnel. I’ve written endless articles about lead generation funnels that you should read on my blog, by the way.
Once you have a lead generation funnel, you can promote your funnel everywhere that you can.
As a blogger, blogging is the perfect opportunity to promote your lead magnet. Sprinkle your blog posts and articles with buttons and links pointing to your lead magnet!
You can also promote on social media, on Podcasts, on YouTube, with paid advertising, or anywhere that you can imagine.
PS: Blogging is one of my favorite ways to generate free traffic – and leads. I also wrote an epic email list-building guide for WordPress bloggers that you should read if you’re a side hustler and an email marketer on a budget. Join the club!
# 4 – What’s The Best Way To Connect With My Email Newsletter Subscribers And Blog Readers?
Share stories. Share content. Share your best tutorials and tips. Most importantly, have fun! If your email newsletter content is boring, I can almost guarantee that your subscribers won’t connect worth a darn.
Don’t forget to send email marketing promotions – or you may get exhausted, run out of funds, or dry up every ounce of inspiration and motivation you have to create fresh email newsletter content.
# 5 – How Much Does Email Marketing Cost For Bloggers?
The cost of email marketing has decreased significantly over the years due to all of the mature email marketing apps like AWeber, MailChimp, and MailerLite – all of which offer free plans.
I remember years ago, in the old days, there were inferior email marketing tools. They also cost a boatload of cash to use. Even worse – many of these email apps would send emails using your IP address and your internet connection. These email apps were shadier than hades because a few spam complaints could cause you to lose your internet connection.
In other words, your ISP could get “shut off” in the old days of email marketing because the emails sent using YOUR internet connection and IP address – and not the server of the email provider that you use. If a few of your email subscribers complained? You put your ISP at risk!
In modern times, however, email marketing has never been easier and cheaper. Email marketers have it lucky!
One Final Email Marketing Tip For Bloggers That Can Also Build Your Brand As An Amazing Email Newsletter Publisher!
I’ve been email marketing for a long time, and I’ve seen countless email marketers come and go. It’s true. Email marketing is more challenging than it looks!
If you want to succeed with email marketing, then I suggest that you email your subscribers frequently. If you fail to email your list enough, then your subscribers will forget about you. I guarantee this to be fact.
That’s why I wrote this email marketing promo guide for you and all fellow bloggers. I hope you can finally launch beautiful email marketing promotions for your audience using some of these tips. Your emails don’t have to be perfect! Just try to treat your email subscribers right – and always try your best to help them. If you follow that one tiny rule, then I’m confident that you’ll stay in the game over the long-haul – which is more than many of your competitors can say.
Thanks so much for reading this article. You rule!
Cordially and humbly yours,
Mike “The Long-Time Mailer” DeVincent