Blogging is one of the most authentic ways for side hustlers, freelancers, small business owners, and entrepreneurs alike to share our message with the world!
Blogging is also one of the most immeasurable methods to build your email list, generate leads, and promote your stories. Best of all – blogging is super affordable, even for the humble bloggers and freelancers of the world. Like us!
But, blogging has one benefit that most people overlook. I’m talking about how blogging is one of the most dependable methods to build your email list. That’s why I’m about to brainstorm 5 of the most elegant lead magnet ideas for bloggers. These lead magnet ideas for bloggers own if you want to build your email list as a blogger, but you’re uncertain how to intrigue and allure subscribers.
Let’s brainstorm my five favorite lead magnet ideas for bloggers in more detail. Shall we?
5 Genius Lead Magnet Ideas For Bloggers!
- # 1 – Personality Quiz Funnel
- # 2 – Email Course Funnel
- # 3 – Challenge Funnel
- # 4 – Automated Webinar Funnel
- # 5 – Old School Lead Magnet Funnel
Here Is Why All Bloggers Need Lead Magnets!
One of the harshest realities you’re likely to encounter as a blogger is that most of your visitors never return to your blog. Readers stumble upon your content via search engines. If they’re lucky, they find what they are looking for on your blog. Then, they leave, never to return.
Email marketing is the perfect way to capture your blog readers and turn them into raving fans – hopefully. But, your blog readers won’t join your email newsletter on a whim. You need to tempt them – and to bribe them!
One of the biggest email marketing mistakes I’ve ever made as a blogger is failing to build my email list. That is why bloggers need lead magnets. Lead magnets are the perfect solution to help capture the attention of your blog readers over the long-haul.
Let’s look at five genius lead magnet ideas for bloggers and how you can build your email list with your blog – regardless of which niche you love to cover on your blog.
# 1 – Personality Quiz Funnel
Personality quiz funnels are one of the best lead magnets for bloggers. There are many reasons that you might love a personality quiz funnel – and they offer many benefits to photography bloggers, food bloggers, marketing bloggers, news bloggers, pet bloggers, or just about any blogger.
Here are a few fun personality quiz sample ideas:
- What type of food blogger are you? Take our new quiz to find out!
- Which type of Golden Retriever are you? Take our new personality quiz to find out!
- What type of Instagram marketing style is best for your business? – Take our short personality quiz to know for sure!
- Which type of ClickFunnels Funnel matches your personality? Take this personality quiz to find out!
- Which email list-building strategy matches your personality best? Our new quiz shows you the answer!
- Is Linked-In Marketing Right For Your Business? Take Our Quick Personality Quiz To Find Out In Less Than 5 Minutes!
I could brainstorm cool personality quiz funnels ideas all day for just about any blog niche. I don’t care if you blog about pet reptiles, goldfish, dating, weight loss, or stamp collecting. I bet there are nearly-infinite genius (and fun) quiz funnel ideas that you could use on your blog as a lead magnet.
As a writer and a reader of content – I confess that I love taking personality quizzes. They are small, fun, snackable, and straightforward for you to create using the right quiz funnel tool, of which there are many.
I think that quiz funnels are one of the most innovative ways for bloggers to generate leads – so I score personality quizzes as one of the overall best lead magnet ideas for bloggers on this entire list.
# 2 – Email Course Funnel
If personality quizzes are one of the most fun and novel lead magnet ideas for bloggers, then email course funnels are probably the most underrated!
Email course funnels are perfect if you are a teacher or have an excess of insights and wisdom to share with your email subscribers. Email courses also make perfect lead magnets for bloggers because you can share your best content with your readers – for free. What better inspiration for a productive writer and blogger such as yourself? There is none!
Another reason that email courses are perfect lead magnets for bloggers is they can work in any niche.
Email course sample ideas for different blog niches:
- Free 7-Day Email Course: The Seven Best Ways To Build Your Email List Using Reddit Ads
- Free 21 Day Email Course: How To Launch A Beautiful Blog Using 100% Free Tools In Less Than 30 Days
- Free 10-Day Email Course Shows How To Cook The Best Keto-Friendly Homemade Pasta Dishes Guaranteed!
- Free 5-Day Email Course Reveals The 21 Best Dating Tips For Shy Introverted Singles
- Free 30 Day Email Course Shows The 30 Best Ways To Save Money When Buying A New Home
Email courses are one of the most logical lead magnets for bloggers. You may already have tons of content that you can draw upon and use for your email course!
Regardless of which niche you operate within, I think that you can brainstorm a handful of cool email course ideas that your audience might love to read.
I also wrote a legendary guide that teaches how to create an email course that your students shall relish. If you’ve ever considered writing an email course, then the blog post I’ve just shared outshines many of the “Guru courses” on the same topic. Please read, and enjoy.
# 3 – Challenge Funnel
If you’ve ever asked yourself, “Does email marketing still work?” then you’re probably suffering from dismal deliverability and open rates. Can you relate? If you want rich engagement, then challenge funnels are the perfect lead magnet for bloggers – in virtually any niche.
When it comes to lead magnets for bloggers, challenge funnels are near the top of the list. Why challenge funnels? Because challenge funnels rock if you want to skyrocket your brand, get great results for your new subscribers, or empower your blog readers.
A blog challenge is all about challenging your blog readers to act and get something done! All clever bloggers know that if you can get results for your readers, then you’ll probably stand out like a sore thumb in the world of blogging. That’s why challenges are one of the best lead magnet ideas for bloggers. However, they are also a lot of work!
Challenge Lead Magnet Ideas For Bloggers:
- Take The 30-Day Blogging Challenge To Launch The Blog Of Your Dreams!
- Take The 30-Day Keto Diet Challenge! Quit Eating Junk Food And Change Your Life!
- Launch The Freelancing Career Of Your Dreams In The Free Gig Worker Challenge!
- Build A 1,000 Subscriber Email List With Our Free 30-Day Email List Building Challenge!
- Discover Your True Inner Self By Taking Our 10-Day Yogi Meditation Challenge!
Another bonus of launching a challenge is that you can interact with your blog readers and transform your readers into a tribe.
If you want to launch a Facebook group stuffed with active members, then a challenge might be the most beneficial lead magnet for bloggers, even if you don’t have a big blogging audience!
# 4 – Automated Webinar Funnel
Automated webinar funnels rock! Automated webinar funnels are one of my favorite lead magnets for bloggers in any niche.
As of my writing this blog post, I am actively promoting a brand new webinar on the topic of lead generation. I advertise the lead generation webinar in my welcome bar, in the widget area, on the blog’s footer, and with an exit-intent popup.
I also wrote a legendary blog post that discusses seven epic webinar marketing tips. If you want to brainstorm my best webinar marketing tips, then read the blog post I just shared.
There are a few reasons that webinars make for the perfect lead magnet for bloggers. Webinars are one of the best ways to build rapport with your audience. Webinars open the doors for you to tell your stories, share your best training content, and also so you can promote your products and services.
Even if you are a blogger without a course, training program, digital book, or products to sell, you can promote an affiliate product on your webinar.
Nifty webinar topics for various blogging niches:
- Want to build a beautiful blog like mine? Join my FREE web class to find out how!
- Learn how to get your dog to stop barking in 7-days in my FREE master class!
- Steal my five best weight loss tips in my upcoming web class. Free registration!
- Discover how I get hundreds of FREE website visitors from Google in my new web class! Free registration until this Friday!
- Learn how to sell your home in less than 30 days by registering for my free workshop. All home sellers welcome to attend – for free!
- Register for my free webinar if you want my latest copywriting secrets that let me enroll thousands of students into my new course!
Another cool nuance about webinars is that you can repurpose much of your existing content to make the webinar itself. Do you have any course lectures, Podcast episodes, or audio presentations laying around not getting much use? Turn those presentations into a webinar!
Transforming your audio lectures into a webinar is as easy as embedding your video on a page, inserting some compelling copy, and advertising a prominent call to action under your webinar video. You can also add a “delayed” button if you want to “hide” your offer as many webinar automation apps allow.
If you’re not sure how to turn your audio lecture into a video, you can use Microsoft Word 365 to transform your Word document into a PowerPoint presentation. I love this feature!
Once you have a PowerPoint presentation and your audio lecture, use an app like Camtasia to merge the files. Invest some time making your slides look good and lining up the audio with your PowerPoint slides within Camtasia. You can produce a surprisingly sleek video using this methodology! Export a .mp4 file from Camtasia and voila. Your webinar is ready to embed on a landing page of your choice.
(The above process is similar to how I produce all of my video courses, presentations, lectures, webinars, et cetera.)
# 5 – Old School Lead Magnet Funnel
Old school lead magnet funnels rock if you’re a blogger with a ton of content ready to share. If you’ve already published dozens or hundreds of blog posts, then an old-school lead magnet funnel is a funnel you can throw together and launch to your audience in a weekend.
How to turn your blog posts into a lead magnet:
- Turn your blog posts into a digital book.
- Turn your favorite posts into an infographic or a batch of beautiful infographics.
- Put together a massive list of your best blog posts in a handy-looking PDF and use that as a “Best Of” lead magnet.
- Launch an old-fashioned “email newsletter funnel” and offer a handy reference guide containing your best posts as an opt-in incentive.
- Turn your blog posts into an audio lecture.
- Turn your blog posts into an email course.
These ideas are just scratching the surface for bloggers who want to launch a lead magnet or an email list. However, as you publish more blog posts, create more content, and your portfolio of content increases, it shall become infinitely more straightforward for you to brainstorm breakthrough lead magnets as a blogger. Even if you’re unsure where to start as of this moment, think about future content ideas and how you could potentially transform those blog posts into an enticing lead magnet for your blogging audience.
Lead Magnets For Bloggers FAQs
If you’re a blogger trying to discover the best lead magnet idea, then you’ve probably encountered a handful of questions. Let’s discuss the most popular questions and also my preferred solutions, shall we?
# 1 – How Do I Deliver My Blogger Lead Magnet To My New Email Subscriber?
Once your blog reader subscribes to your email newsletter, they’re going to want their lead magnet that you promised on your lead capture page. Quickly!
Luckily, just about any email autoresponder, you use will allow you to automate the delivery of your lead magnet to your subscriber.
How To Deliver Your Blog Lead Magnet To Your Reader:
- Upload your lead magnet on your WordPress blog. Then, get the URL of the lead magnet.
- Within your email autoresponder software, configure an automated sequence (or welcome email) to send as soon as a new subscriber registers.
- Within that first welcome email, include a link to your blogger lead magnet.
- Make sure to sign up for your newsletter and subscribe yourself! That way, you can ensure that you receive the lead magnet in your email as expected.
Once you’ve tested your email marketing funnel, and after you’ve confirmed that it works, promote the lead magnet and lead capture page everywhere!
# 2 – What’s The Best Email Marketing Software?
There are two apps that I usually recommend for newbie bloggers and email newsletter publishers. I’m partial to AWeber, and I’ve used AWeber for many years. AWeber rocks because they have a free plan, and they also let you send push notifications, which is magnificent!
ClickFunnels is also one of my favorite apps to manage email newsletters and lead generation. ClickFunnels is probably the best if you want a wide variety of landing pages, the ability to sell products, plus world-class marketing training.
# 3 – How Can I Advertise My Email Newsletter?
There are two options that bloggers can use to promote their lead magnet and email newsletter. The first option is content marketing. Content marketing is natural for bloggers because, as a blogger, you hopefully love writing! Add links that promote your lead magnet within all of your blog posts, for starters.
Paid advertising is another option to help advertise your email newsletter. Companies like Amazon, Facebook, Instagram, and Microsoft have paid advertising networks – and they happily invite new advertisers to promote their business.
I also put together a free web class that teaches three genius lead generation methods that work even if you’re broke. Register for the free training event here if you wish to build your email list without paid ads.
(I’m not sure how long I will keep the training online, so if you see this, register ASAP if you are interested in lead generation.)
# 4 – How Can I Write Effective Marketing Emails?
The first step to writing beautiful email copywriting is to keep it simple. A ton of fancy gurus say how you need to be 1,000x more clever than everyone else if you want to write sales copy. I’m the total opposite!
As someone who has written hundreds of thousands of words of content on MrComputerScience.com alone, I can tell you that the more I write – the simpler my content becomes.
So, keep things simple. Be yourself. Try your best to help your email subscribers, and they’ll be LUCKY to have found you. No fancy copywriting sorcery is required!
# 5 – What’s A Cool Way To Monetize An Email Newsletter Without Selling Junk?
Affiliate marketing is the first thing that comes to mind if you don’t have products, courses, or digital books ready to sell. I also put together a massive list of 10 Powerful Ways to Monetize Your Email Newsletter that I invite you to read.
If you’re struggling to monetize your email newsletter, don’t skip the blog post I just shared about email list monetization. It’s years in the making and stuffed with email marketing brilliance. 😉
A Pithy Conclusion Plus One Secret Lead Generation For Bloggers Insight!
I’ve been blogging on MrComputerScience.com for longer than I care to admit! During all that time, I’ve split-tested dozens of lead magnets and lead capture page funnels.
Not only is split testing various funnels a ton of fun, but it’s also one of the best ways to find out what types of offers appease your blogger audience.
So, never stop testing various landing pages, opt-in pages, opt-in reports, lead capture funnels, two-step landing pages, squeeze pages, and anything else that crosses your mind.
Never stop testing! That’s the key to your success regarding any blogger lead magnet.
Thanks so much for reading this blog post.
I owe you the world!
Please enjoy a beautiful day.
Mike “The Lead Magnet” DeVincent