Pinterest is one of the only social media networks that I bother using these days. Why do I love Pinterest? One of the main reasons is their group boards!
Have you ever wanted to start using Pinterest for your business, but you haven’t the slightest clue on how to begin?
Maybe you love the idea of sharing beautiful graphics and images that showcase your brand, identity, lifestyle, or passion – but you’re turned off because you don’t have any followers?
If that’s the case, you should read this Pinterest guide! I’m about to reveal how I launched an amazing Pinterest group board without spending a single penny on advertising, and without begging any experts or gurus to join my tribe.
Before I reveal the 5 ridiculously simple steps I took to create and launch a beautiful Pinterest group board, I’d like to expound upon some of the essentials that are important to know about beforehand.
What Is A Pinterest Group Board And Why I Love Pinterest Group Boards!
I think that Pinterest group boards rock!
Why? Because group boards are one of the coolest and easiest ways to showcase the inner workings of your lifestyle, business or brand.
The way group boards work is simple. Group boards allow Pinterest collaborators to come together and share their favorite pins within an organized group.
One of the most notable advantages of Pinterest group boards for the new social media marketer is that you can potentially tap into an existing audience of Pinterest followers. Therefore, even if you don’t have a large Pinterest following, you can still join existing group boards and tap into an audience interested in specific topics or categories.
If you love to create graphics and content with likeminded professionals or colleagues, then Pinterest group boards rock.
About My Pinterest Group Board
My Pinterest group board, share your blog with the world, has over 187,197 pins of content created by bloggers from all over the world! I didn’t create nearly any of the content. The Pinterest group board members have contributed to the bulk of the content.
That’s another cool advantage of Pinterest group boards. Group boards act as an effective aggregator of content! If you love to follow different content creators or topics on Pinterest, then group boards are worthy of further investigation.
Pinterest group boards are the RSS feed of the Pinterest universe, and there are plenty of other features that make group boards a ton of fun.
I’m Not Even Good At Pinterest Marketing And My Profile Still Has Over 5K Followers.
I have a private suspicion that if you run a popular group board, your Pinterest follower count may naturally increase as a result.
I can’t prove this theory. However, I reference my Pinterest profile as evidence.
I’m proud to say that my Pinterest profile has around 5,152 followers. I think that people who find my group board follow my Pinterest profile as a result.
That’s awesome and an additional bonus to creating a group board! My theory is that it’s possible to gain extra Pinterest exposure and popularity as a result of a well-maintained and awesome Pinterest group board.
Let’s talk more about the five steps I took to build my Pinterest group board to over 187,597+ pins.
5 Simple Steps I Used To Launch A Fantastic Pinterest Group Board:
- Step # 1 – Research Your Ideal Prospect Nonstop!
- Step # 2 – How To Plan And Organize Your Pinterest Group Board From Scratch
- Step # 3 – How To Create Stunning Graphics For Pinterest Posts Without Spending A Penny
- Step # 4 – Create And Catalog Lots Of High-Quality Blog Posts And Graphics
- Step # 5 – Invite Your Favorite Blogging Colleagues To Join Your Group Board
Let’s take a 30,000 foot view at the steps required to launch a fantastic Pinterest group board from scratch, even if you don’t have any Pinterest followers.
Step # 1 – Research Your Ideal Prospect Nonstop!
Before you brainstorm or launch a Pinterest group board, it’s a great idea to spend time analyzing and brainstorming your ideal end-user.
That way, you can imagine what type of content ideas will match your ideal reader the most. The more you know about your ideal reader, the better!
In other words, what problems do your ideal readers have, and what interests them? Do you know your ideal prospect intimately enough to brainstorm nonstop content ideas?
Here’s an awesome exercise to help you brainstorm a ton of ideas about your ideal prospect and end-user demographics.
Open up a fresh word document, or grab an old-fashioned pen and paper. Write down 5-10 keywords that are relevant in your niche.
Then, search for those keywords on websites and keyword SEO tools such as Pinterest, AnswerThePublic, Quora, and UberSuggest. Write down some of the top keywords, questions, topics, or phrases that your ideal prospect loves.
Each of these exercises and tools mentioned in the previous paragraph is powerful in their own right; each can help provide nearly-infinite brainstorming power.
After you analyze the results, you should have a much better idea as to what types of content your Pinterest prospect would love to hear about and read.
Step # 2 – How To Plan And Organize Your Pinterest Group Board From Scratch
After you conduct some keyword research and determine what types of topics and categories your ideal prospect might love, now is the time to begin planning your Pinterest group board.
Think about your ideal prospect when you create the name of your group board. I named my group board “share your blog with the world” because I love bloggers, I’m a writer, and like to attract and associate with like-minded writing nerds.
I then created several categories within my group board. Topics include “business & entrepreneurship”, “email marketing”, “productivity”, “blogging”, “health & wellness”, “foods & recipes”, and many others.
The beauty of a Pinterest group board is that you can make the topics as narrow or as niche-specific as you like. However, remember that the more narrowly-specific your group board topic, the fewer potential Pinterest followers and members will likely participate! Because, the smaller the niche, the fewer the potential followers, right?
Step # 3 – How To Create Stunning Graphics For Pinterest Posts Without Spending A Penny
I’ve created hundreds of beautiful social media graphics, banners and blog graphics using Canva. Canva is one of my favorite tools to help build killer graphics without needing to install any software or buy any expensive or complicated tools.
Another thing I love about Canva is that it’s entirely cloud-based. So whether you’re using Ubuntu Linux, Linux Mint, Raspberry Pi, Windows 10, or Macintosh, you can run Canva without any stress, on any device! (Within reason, of course.)
Canva has a ton of beautiful templates for just about any size or situation, including many large banner size graphics perfect for Pinterest.
I prefer an image size of around 735 by 1102 pixels. I noticed that this sizing is popular on Pinterest, and this size also happens to look great on my blog so that’s the size I go with and consider. Your results may vary slightly, and I encourage you to experiment with different sizing options that look great on your blog, and Pinterest! Canva has plenty of templates and recommendations, so even if you’re not great at graphic design, don’t stress!
Step # 4 – Plan And Catalog Lots Of High-Quality Blog Posts And Graphics
Once you have some categories, graphics, and blog posts in mind that you want to share in your group board, then it’s time to start creating and pinning your best pins to your group board!
Try to make a list of your top 5, 10, or even 15 most popular blog posts. Check your blog’s analytics to see which blog posts your audience love the most. That’s a great place to start!
Step # 5 – Invite Your Favorite Blogging Colleagues To Join Your Group Board
The process of creating a Pinterest board is the easiest thing in the world. You can create a board in a few paltry clicks.
The real trick to launching a fantastic Pinterest board is inviting like-minded Pinterest friends who also share your passion for your favorite topics!
Naturally, this step is much easier if you have a few colleagues in mind who are die-hard followers or contributors to your favorite topic.
If you don’t have a wide social network to tap into, then consider inviting any of your blogging colleagues or those who you know are interested in your topic.
Whatever you do, don’t aggressively invite those who are not interested in your topic! I think that it’s probably much better to have a small devoted group board than a group board of disinterested participants! 🙂
Also, if you use other social channels, then you might wish to promote your group boards on there as well. If you have a blog, a Facebook group, any LinkedIn groups, or any other following elsewhere, then let them know about your amazing Pinterest group board!
Once your board begins to assemble even a small amount of posts and followers, then it might be much easier or others to find your group board organically, which is another bonus.
There’s also a feature that enables you to allow other Pinterest group board members to invite THEIR colleagues as well. So, if you trust and have faith in your Pinterest group board colleagues, they can help expand the group’s reach to their networks as well. A fascinating feature is worthy of consideration and investigation!
Conclusion And Why Pinterest Rocks!
I’m a huge fan of Pinterest!
I’ve been using the Pinterest platform for years, and as a writer and blogger, I love their service.
Pinterest is one of my favorite brainstorming tools on the planet. Pinterest is great for following the topics, trends, niches, and markets that interest you – both professionally and personally.
That’s part of the reason why I love Pinterest group boards; because they help the content creators and pinners of the world to aggregate a topic of their interests, without paying any pesky membership fees or arguing about politics! (Yes, I’m talking to you, other social networks, lol.)
I hope that you had fun reading this document.
Also, please remember, that if you create a Pinterest group board, don’t hesitate to invite me!
Thanks again for reading.
Please have a beautiful day!
Mike “The Pinterest Aggregator” DeVincent