Are you an entrepreneur or a small business owner who wants to launch a business online? Maybe you’re new to the world of digital publishing. So you’re not sure what types of digital products to consider?
Or, maybe you’ve tried to brainstorm the perfect product idea, but you keep drawing a blank, after hours of struggling?
If you can relate, then you’re going to love this blog post. We’re about to brainstorm five of my favorite digital product creation ideas for newbies, entrepreneurs, or existing small business owners.
Here Are The 5 Digital Product Creation Ideas For Our New Economy:
- Digital Courses
- Email Courses
- Digital Books
- Digital Templates And Printables
- Webinars And Master Classes
Here’s Why I Love Digital Product Creation And These 5 Digital Product Creation Ideas
I think that these days, more and more, small business owners wish to take their business online. The worlds of automation, robotics, distance learning, and online education are all massive. As a result, the world’s changing.
Therefore, humans from all over the world are striving to learn about various topics. Our ever-competitive economy demands that we all strive to learn more and become better entrepreneurs, workers, hustlers, and thinkers alike.
That is why I’m a big fan of the 5 following digital product creation ideas. Let’s brainstorm more about these product ideas in more detail.
# 1 – Audio, Video, And Digital Courses
I think that of all the digital product creation ideas, digital courses are near the top of the list. Distance education, online learning, and e-learning are all extraordinary.
I think that you’ll agree, that the number of people taking online courses isn’t going to fall off a cliff any time soon.
I also believe that distance education and online courses are much more economically viable for the entire world. In other words, the extremely low cost of digital courses and online learning is another reason that I am a massive advocate of online learning.
Because people should not have to spend tens or hundreds of thousands of dollars on traditional education. I believe that education should be much more affordable. I believe that online teaching and online learning can help massively reduce the cost of education worldwide. Which is a good thing for humanity, right?
In my opinion, online teachers can help save the world of education!
Therefore, I propose, if you have skills that you wish to share with the world, then creating a digital video course could be a strategically smart venture for you.
Benefits Of Creating Digital Courses And Audio Courses:
- I honestly believe that the worlds of distance education, e-learning, and online course platforms are the future of learning!
- Creating digital courses is a boatload of fun if you enjoy teaching and sharing your insights with students!
- Online teachers can help change the world of education and provide affordable education to students from all around the globe!
Scared To Death Of Public Speaking And A Live Audience? Me Too!
Even if you’re camera-shy, and even if you’re the biggest introvert in the world, please be rest assured, that I am shy as well!
After launching several video courses and enrolling thousands of amazing students, I still have not worked up the courage to appear on camera during my courses! (lol.)
So, even if you do not have a big budget, or a fancy camera, or a production studio, you can still consider using PowerPoint presentations and screencasting applications to help teach your course.
So, if you are scared to death of public speaking like I am, don’t stress out and worry! Because many online teachers make effective use of PowerPoint presentations and screencasting. Food for thought!
# 2 – Email Courses
If you love to write, and appreciate the art and science of teaching, but do not wish to create an audio or video course, then creating an email course might be a genius digital product idea.
If you already have a blog, then you might already have endless amounts of cool content that you could repurpose into an email course.
Tips For Writing Your Email Course
If you’re frustrated because you’re not the best writer in the world, and you’re not sure how to write your email course, then I have good news. Because learning email marketing has a ton of benefits, the ability to write email courses is chief among them!
I have also written and published many hundreds of blog posts and countless email newsletters. After writing that much, I wish to give you my best writing tips!
The cool thing about an email course is that you can have fun answering questions in your niche. If you’re passionate about helping your students, then writing an email course can be a worthwhile endeavor. That’s a major writing tip. Try to help your students and have fun!
Benefits Of Creating Email Courses:
- If you love the idea of teaching, but don’t wish to use audio or video to help you teach, then email courses might be your favorite digital product idea!
- If you’re a confident writer, then writing an email course on your favorite topics might be a bundle of fun!
- Email course also rock as a powerful lead magnet! You can use an email course to help build your list!
My Favorite Email Copywriting Tip Revealed!
One of the easiest ways to obliterate writer’s block is to pretend like you’re emailing your best friend. As a socially awkward goof (lol), this strategy is one of the ONLY things that can me help take the edge off when I write email copy – or anything.
Pretend that your best friend joined your email course and they wish to learn more about your topic. What email would you write your best friend first? What email would you write them second? What questions would your best friends likely have for you as the teacher of the course?
Don’t Rush Your Email Course. Have Fun!
Take time and have fun with the email writing process. Relax! Ask yourself what your email course aims to teach. Then, consider how many emails you require to adequately teach that topic.
Take time to answer some of the most critical problems that your potential email student might encounter.
Another considerable benefit of email courses is that you can use the course as a lead magnet to help generate leads and build your email list.
So, even if you have no intention of charging money for your email course, you could, at the very least, use it as an opt-in incentive.
# 3 – Digital Books
In my opinion, digital books are ludicrously popular. If you appreciate writing, and if you are a passionate writer, then you might love publishing digital books.
Another thing that’s cool about digital books, is that you can then turn that book into a course. That course might make an excellent upsell for your readers.
Why Do Authors Use Upsells And One Time Offers?
As someone who has published a handful of digital books, I know that it’s tough to make decent commissions if your books only retail for a few dollars! For that reason, I have noticed that many online authors promote other services and products in addition to their books. Makes sense, right?
That’s why I think it’s a cool idea to turn your nonfiction books into courses. You could turn them into video courses, or video courses!
That way, let’s pretend that you’re selling a book for $3 or $5. You can then upsell your readers and offer them a video course.
Consider this proposal. If people buy your book, they might be interested in your course. If you never make the offer, then your readers will never know that you offer that opportunity. You are thereby missing out on any potential readers who would also love to become students.
However, if you offer the upsell, then you give your readers a chance to become students. A certain percentage of your readers may cherish the idea of becoming your student. If you never invite them, then they’ll never know you offer that opportunity.
Benefits Of Creating Digital Books:
- In my opinion, digital books are ludicrously popular. It seems like everyone read ebooks!
- Digital books can also be a source of enjoyment if you’re a true writer at heart. Let your soul sing! 🙂
- Digital books also provide a fascinating opportunity to offer upsells and to promote your business.
Digital Books Are Also Ludicrously Easy To Deliver To Your Customers!
Another cool benefit of publishing a digital book is that you don’t have to deal with the stress of printing and shipping your book.
I have sold several digital books over the years. However, I have never sold physical copies of my books! You can sell a digital download of your book without much stress.
The automatic delivery of your book that services like ClickBank, Smashwords, and Amazon Kindle offers can save you a little frustration as well.
# 4 – Templates And Printables
If you fancy the concept of creating a digital download, but you don’t like the idea of writing or publishing a book, then there are other nifty options.
Some popular trends I’ve noticed are digital templates and digital printables. An excellent example of this is email marketing swipe files. I have written a handful of email marketing swipe files that I create for email marketers.
This is a topic that I had a lot of fun creating, and a handful of people have taken me up on these!
Benefits Of Creating Templates And Printables:
- In my opinion, templates and printables can both serve your customers and are potentially helpful for your audience.
- If you’re a marketing geek, and if you love to write and invent, then templates rock!
- Printables and templates can also make for practical (and worthy) bonuses, gifts, surprises, or incentives for your audience!
Here Are Some Other Digital Download Ideas That Are Similar To Templates And Printables:
- Email marketing templates
- Blog post templates
- Sales letter templates
- Content calendars
- T-shirt templates
- Fill in the blank copywriting scripts
- White-label content
- Et cetera!
The Importance Of Saving Time And Minimizing Frustration During Our Stressful Era!
I think the biggest advantage of printables and checklists, is that they save your customers time. As you know, we live in a stressful era! Therefore, I think time-saving is significant.
# 5 – Webinars And Master Classes
I’m a massive proponent of webinar marketing. I also cherish video marketing. I believe that all small business owners could probably benefit from learning about webinars and video marketing.
Webinars can help you generate leads. Webinars can also help you promote your products and services. Whether you’re selling digital courses, coaching, books, templates, workshops, or even physical products!
I think that ability to sell your stuff with video, is an advantage. Another big advantage of webinars is that they can help build your email list. I think that building rapport with email subscribers is always a wise strategy – regardless of what niche you operate within, or which type of digital product creation ideas you wish to unleash to the world.
Benefits Of Webinars And Master Classes:
- Webinars can help generate email leads and build your email list!
- Webinars rock if you love to teach and share!
- Webinars can also help you advertise your products, programs, coaching, services, et cetera!
The Power Of Automating Everything With A Webinar
I would be remiss if I neglected to mention the possibility of automating your webinar these days. As I told you once, I’m dreadfully shy. The idea of hosting a live audience frightens the daylights out of me!
However, automating the presentation, that I have prerecorded, seems like a much less stressful endeavor! If you’re not sure how to start with automated webinars, then I recommend reading the following epic ClickFunnels review. That is my humble two cents!
Thanks So Much For Reading!
I think that launching digital products is one of the most thrifty (and cool) tactics for small business owners.
I hope that this content provided some worthy brainstorming strategies for you.
I also hope that you have an exceptional day!
Mike “The Digital Creator” DeVincent