Are you a real estate agent struggling to generate leads? Whether you help first time home buyers find the best deal, or if you wish to assist sellers to move their homes quickly – lead generation is paramount to your success as a real estate agent!
That is why I am thrilled and enthusiastic to bestow these nifty real estate agent lead generation procedures. Ready to brainstorm? Let us go!
5 Clever Lead Generation Funnel Ideas For Real Estate Agents
- # 1 – Free Consulting Funnel
- # 2 – Automated Webinar Funnel
- # 3 – Free Book Funnel
- # 4 – Email Course Funnel
- # 5 – Survey Funnel
Here Is Why I Adore These Lead Generation Funnel Ideas For Real Estate Agents!
These days, your regular home buyer or seller encounters unusual circumstances. With our constantly developing (and bending) economy, new home buyers and home sellers have an affluence of questions to deliberate.
I hereby suggest that real estate agents are in a tremendous position to assist in alleviating the concerns of their ideal real estate agent clients. Your lead magnet is a perfect opportunity to help your ideal real estate candidate.
Let your lead magnet offer a solution to the home buyer’s (or home seller’s) concerns by answering questions and assisting!
In other words, you can strive your utmost to deliver an abundance of real estate tips, knowledge, and the insights that you have thus far worked so diligently to acquire in life as a real estate agent.
On a side note, all of these variables put you in an extraordinary environment to produce good karma and to also generate email marketing leads at the same time.
Let us brainstorm further about 5 cleverly diverse potential lead generation funnel possibilities for real estate agents.
# 1 – Free Consulting Funnel
A free consulting funnel is great if you want to offer the best possible service to every home buyer or home seller lead that you ever generate.
A free consultation funnel can allow you to talk one on one with your real estate leads. That way, you can find out on the fly which problems they are experiencing.
During your consultation, you can offer your best real estate insights, so you can feel good knowing that you are offering a colossal value to your prospective home buyer or seller.
Then, at the end of the consultation, you can pitch your real estate agent services if you feel as though that you can genuinely help your prospective real estate client. As a result, everyone wins.
I also wrote a popular blog post about sales funnel ideas for consultants and coaches. I invite you to read more if you wish to brainstorm clever (and nifty) sales funnel ideas for consultants! As a real estate agent, hopefully, you will find these topics useful.
# 2 – Automated Webinar Funnel
I cherish and treasure automated webinar funnels for real estate agents because I believe that those buying or selling homes are genuinely stressed out about the home buying process.
As a real estate agent – it is far too comfortable to take your knowledge of home buying and selling for granted. Several of your ideal real estate agent prospects are plausibly bothered stiff about the complications of listing or buying a home.
That is where you (and your automated webinar funnel) come to the rescue. You could host an on-demand workshop, on-demand webinar, or automated webinar that addresses the common questions or anxieties of your model real estate prospect.
An automated webinar funnel allows you to answer the most common questions and concerns that you propose your ideal real estate client may encounter.
Automated webinars can also help you to generate an email lead, promote your current real estate sales process, and also generate tons of good karma by aiding and assisting your prospects.
PS: Imagine if you had the reputation of being the most helpful real estate agent in your city! Food for thought!Many real estate agents reading this blog post may notice that I am continually blustering about karma. I think all real estate agents can benefit from being of enormous value to those needing help buying or selling a home.
In other words, and my opinion, an outstanding goal for any small business is to try your ablest to bend over backward being as accessible to real estate clients (and prospects) as possible.
# 3 – Free Book Funnel
A lot of realtors reading this blog post might think I am crazy for proposing they write a real estate book – and then give it away for free! If you can relate (lol), then relax! Your book does not need to be 50,000 pages long.
I have published a handful of digital books and reports that are ludicrously tiny. In my opinion – people do not like to read long digital books anyway. Instead, your real estate prospects might appreciate and revere your best home buying insights if they were compressed, and super-simple to apply and understand.
That is why I propose a free book funnel can rock for real estate agents. You are probably underestimating the importance of your knowledge.
Here are a few free book ideas that you might offer to your real estate agent clients.
Free Book Funnel Lead Magnet Ideas For Real Estate Agents:
- 10 Of The Biggest Mistakes That New Home Buyers Make!
- 7 Critical Signs That You Should Find A Different Real Estate Agent…
- The 5 Most Vital Home Buying Tips I Learned After Working As A Real Estate Agent…
- The 3 Biggest Home Sellers Make When Listing Their Home Online…
- How To Sell Your Home Without Stress Even If Your Listing Ads Do Not Seem To Be Working!
I Challenge You To Brainstorm More Free Book Ideas That Your Real Estate Clients Might Love!
As a real estate agent, you probably possess an abundance of other unique ideas that your home buyer (or seller) prospects might relish.
Use your understanding of your ideal real estate agent prospect to devise an astonishing lead magnet that is of genuine use and advantage to them.
Then, throughout your book – you can also advertise your real estate agent services. Let your readers know that you are able and willing to assist make their home buying decision a much more relaxed process.
# 4 – Email Course Funnel
If you are a real estate agent who desires to build an email list, then an email course might be something to contemplate. While not the first lead generation funnel real estate agents will likely consider, I would fancy brainstorming why email course funnels rock.
Principally, let me promptly define an email course. An email course is an (educational) automated email campaign that is sent to your new email leads automatically. An email course has many esoteric advantages.
Email courses also make for intellectual lead magnets and they are not that challenging to put together. An email course also rocks for sharing your most desirable real estate agent tips and shrewdness with your prospects.
The overall strategy is straightforward. Spend time devising a wondrous email campaign that teaches compelling real estate tips – and also advertises your real estate agent services within your emails. Then, once your lead generation funnel is serviceable, begin advertising your lead generation funnel everywhere that you can.
I also wrote a legendary guide that talks about how to launch an email course from scratch. If an email course sounds interesting to you, then I invite you to read more!
# 5 – Survey Funnel
A survey funnel is potentially favorable to real estate agents for a few distinct reasons. First, a survey funnel can help you to isolate the ideal real estate leads that you would adore working with.
Consequently, you can likewise gracefully reject the real estate leads that you do not wish to work with. Perhaps, in the case that you acquire a real estate lead that you choose not to serve, you could theoretically refer those leads to one of your real estate agent partners or affiliated real estate agent firms.
Survey funnels can also help you to generate real estate agent email leads. That way, you can follow-up with those who completed your survey. You can also use a survey to help figure out the demand for various real estate agent services. Food for thought, and an intriguing idea in my opinion!
Lead Generation Funnel Ideas For Real Estate Agents FAQs And Real Estate Agents Marketing FAQs
I know how difficult it can be to generate leads these days. If you are a real estate agent, you have probably noticed the same thing. That is why I am passionate to accord my preferred real estate agent lead generation FAQs and supporting answers with all real estate agents who wish to brainstorm alongside me. Let us rock.
# 1 – How Can Real Estate Agents Generate Leads On A Limited Budget?
Try your best to interact with those on social media. Are there any home-buying groups, home-selling groups, local town meetups, or Facebook groups in your local area on Facebook or LinkedIn?
If so, then interact! Introduce yourself. Let everyone know that you offer free real estate consultations and free advice because you want to be of service to your local community. Show up and deliver tons of value, and try to develop a reputation as someone who knows real estate from top to bottom and is willing to help – even small businesses and novice home buyers!
# 2 – Does Facebook Pay Per Click Advertising Work For Real Estate Agent Lead Generation?
I think that paid advertising rocks. That said, I know that many real estate agents do not have the best marketing and advertising budgets these days. A lot of small businesses are hurting and are stuck feeling a drastic economic crunch. I can correlate – I think all small business owners can!
That is why I think if you wish to use paid advertising, you should take things slow and split test small. Do not rush, and remember that paid advertising is risky!
Facebook Ads can work wonders for real estate agents – in theory. However, please make no mistake with paid advertising. Paid advertising always involves a particular component of uncertainty – even if you study the art and science of advertising for your entire life.
Unless you study the topics of paid advertising, marketing funnels, and copywriting, paying to advertise is even more complicated and precarious.
Therefore, I propose that if you wish to advertise your business with any paid advertising service, that you should at the very least know your key performance indicators (advertising KPIs) and do your homework studying marketing funnels, split testing, copywriting, et cetera.
Or, you could always solicit the guidance of competent PPC advertising experts or a reputable advertising agency for further advice on how to scale with PPC advertising.
# 3 – Does Blogging And SEO Work For Real Estate Agent Lead Generation?
Oh absolutely yes! Blogging rocks for real estate agents! The main reason I love blogging with my heart and soul is that I love to write. For that reason, I publish tons of blog posts here on MrComputerScience.com.
But – there is a critical caveat. Do you love to write as much as I do? Would you love writing about various real estate agent insights? Or home buyer and home selling suggestions? If so, then I cannot recommend blogging adequately enough!
However, if you do not have a natural affection for writing – then I cannot recommend avoiding blogging adequately enough. In other words – only blog about real estate tips if you cherish and love to write. The reason is that content marketing, SEO, and publishing consistent content is difficult and requires uninterrupted commitment.
However, if you love the idea of sharing your most desirable real estate buying and selling strategies with the world? And if you equally adore writing? Then I honestly believe that blogging might be a genius idea for your real estate business.
# 4 – Does Email Marketing Work For Real Estate Agent Lead Generation Funnels?
I think so, yes! I honestly believe that email marketing is one of the best ways for any small business whether b2b or b2c to generate leads. Real estate agents are no exception.
I also embrace thinking outside of the box when brainstorming about real estate lead generation. Imagine if you had a targeted email list of home buyers and home sellers in your local area who agreed to receive email updates from you.
I am not talking about any old real estate agent leads. I am talking about leads who agreed to hear from YOU. Maybe you published an amazing real estate newsletter or a newsletter for home buyers and sellers.
Wouldn’t it feel good to know that you could contact these real estate leads without tech stress or an extensive marketing budget? That way, you can share your best tips, perspicacity, and strategies as a knowledgeable real estate agent.
Here are some powerful questions to ask yourself regarding email marketing and real estate agents.
What creative services do you think you could provide to your subscribers? How could you help your subscribers with home buying or home selling? What types of tips, shrewdness, and maneuverings could you share as a proficient real estate agent? Food for thought.
By the way, if you are feeling the crunch from our tight economy, then I can relate. That is why I wrote a cool blog post that discusses how to generate leads during a down economy. I hope you enjoy the read!
# 5 – What Is The Best Free Lead Generation Funnel Strategy For Real Estate Agents?
I think that an effective real estate agent lead generation strategy comes down to your willingness and ability to help your real estate prospects.
The more you help others in your local community and via clever digital marketing efforts, the easier it becomes for you to generate a solid reputation as a helpful, trustworthy, and dependable real estate agent.
Therefore, I always propose that all real estate agents and small business owners alike focus on helping their prospective clients. Your prospective home buyer and sellers probably experience tons of problems, concerns, and some may even experience anxiety or fear.
Use this opportunity to help your real estate clients while also generating tons of good karma. Hopefully, you can generate leads and share your wonderful real estate agent services at the same time.
If you are not sure how to brainstorm content ideas, then I invite you to read these epic writing tips for bloggers that helped me write hundreds of blog posts. If you are not sure where to start as a blogger, then I trust you to enjoy the read!
Thank you humbly and genially for reading this blog post.
I value brainstorming and thinking about lead generation for real estate agents as much as I can. I hope that you had fun reading.
Please enjoy a beautiful day!
Mike “The Real Estate Marketer” DeVincent