In our new economy and as we all embrace for the new normal, humans from all over the world are looking to improve their skills. As a coach, you have a responsibility to help each of your coaching clients make their lives, business, and/or relationships better. However, as you know, if you cannot generate leads, then it is impossible to impact the lives of your amazing (and worthy) prospects.
That is why I am excited to share 3 powerful lead magnet ideas and lead generation strategies for coaches who wish to generate leads and website traffic.
3 Lead Magnet Ideas For New Coaches And Client Acquisition Tips For Coaches
- Lead Magnet Idea For Coaches # 1 – Free Consultation (Via Followup Funnel)
- Lead Magnet Idea For Coaches # 2 – Free Email Course (Via Email Drip Campaign Funnel)
- Lead Magnet Idea For Coaches # 3 – Free Master Class (Via Automated Webinar Funnel)
Here Is Why I Love These Lead Magnet Ideas For New Coaches And Coach Lead Generation
It does not matter whether you are driving website traffic via a Podcast, a Facebook group, Google Ads, or Facebook Ads.
The truth is that you need the perfect lead magnet to help attract your coaching client. Moreover, you also require a lead generation funnel that helps to establish rapport, amplify your brand, and share your best content.
It is also critical that your lead generation funnel advertise your coaching offers! If you do not prominently advertise your coaching offers – your coaching prospects may have no clue that you offer such commendable services. That is precisely why I am maddeningly in love with the 3 lead generation strategies for coaches that we are about to discuss in more detail.
Lead Magnet Idea For Coaches # 1 – Free Consultation (Via Followup Funnel)
If you are a coach, then, in my opinion, one of the smartest (and most shrewd) lead magnet ideas you can ever deploy is a free consultation.
There are a bunch of reasons that make a free consultation your ideal lead magnet idea as a coach. Most critically, a free consultation allows you to communicate directly with your prospects. During this time, you can feel one another out to determine if you are a good match. Let me explain what I mean.
During your free consultation, you can introduce yourself, poll your coaching client, and get to know more about their goals. It is during this time that you can try your best to help your coaching client. That way, even if you decide that you cannot help your coaching client with their goals – you at least provide value and part as friendly, supportive, advocates.
If you know for a fact that you can help your prospective coaching client? Perfect. Then make them an offer. If not, then be honest and let them know that you are not a good match!
Also, if your coaching client likes your style, and if they appreciate your services, then your consultation call made the perfect way for you to break the ice and introduce your personality, style, and skillset to your coaching client in a personal, non-pushy way. Everyone wins.
The best part about a free consulting funnel is that they are also great for building an email list and generating email leads. I am a serious proponent of email marketing, and I constantly preach that all small business owners should build an email list – coaches and consultants included!
Also, I wrote an excellent guide that talks about email marketing for coaches and consultants. If you wish to brainstorm in further detail regarding email marketing for coaches, then I cordially invite you to read more!
You can also use your free consulting funnel to poll or pre-screen your coaching prospects. That way, you can decide to work with only those potential clients who meet your strict criteria. You can also decide to avoid calling those prospects that you cannot help, thereby saving all involved time and frustration.
You could follow-up with them and let them know that they did not qualify, or set up some type of automation that lets them know that you cannot help. You could even get fancy and refer them to an affiliate or agency partner of some form who could, perhaps, be of more value to your coaching lead. Food for thought!
Lead Magnet Idea For Coaches # 2 – Free Email Course (Via Email Drip Campaign Funnel)
If you have read much of my content, then you know that I am a colossal advocate of email courses. There are a few reasons that I think email courses are ludicrously intelligent and shrewd for coaches especially.
Chiefly, free email courses are straightforward and economical to launch in virtually any niche. Whether you are a diet coach, a mental coach, a relationship coach, or a self-publishing coach – an email course is something that you might even have oodles of fun writing and launching.
If you are not sure how email courses work, they are a form of digital course where you deliver valuable course content via email automation. You could compose a list of the top 7 tips that could help your ideal coaching client. Then, transform those 7 tips into 7 amazing value-laden emails.
Then, at the end of each email, you could include a call to action to call you, fill out a survey, or to schedule an assessment with your team. Email courses rock for coaches, because they are a magnificent way to introduce yourself, show off your expertise, and you can also invite your coaching prospects to REPLY with their questions – genius! What a foolproof way for you to break the ice and also promote your coaching offers concurrently!
If you wish to brainstorm more about email courses, then I invite you to read an epic blog post that I wrote about how to launch an email course from scratch.
Lead Magnet Idea For Coaches # 3 – Free Master Class (Via Automated Webinar Funnel)
Are you familiar with an automated webinar funnel? An automated webinar funnel helps you to launch and leverage an “on-demand” video presentation. Your automated webinar funnel automatically sends the webinar sequence to everyone who registers.
Why are automated webinar funnels fantastic for coaches? Because I think that automated webinars are easily one of the most impactful ways to build your brand. If you deliver an abundance of helpful content, automated webinars are also classic for building good-karma, which is a consequential variable for coaches in my opinion.
So, how can automated webinars help to build good-karma as a coach? During your automated webinar, you can share your best suggestions. You can tell your most high-grade stories. You can use this time to share your most helpful acumens and show off your most salutary testimonials and reviews.
Automated webinars also rule for lead generation and email list building. If you are a coach with a strong email follow-up game, and if you wish to build your list while also automating your sales (and brand-building) presentation, then automated webinars are exemplary!
A serviceable automated webinar funnel should also promote your coaching service directly or at least a coaching consultation at the end of the webinar. If you look for a reliable automated webinar service, make sure that you can insert a call to action during your event!
If you are not sure how your business can launch an automated webinar funnel without tech hurdles, and if you believe that all of this sounds way too challenging, then I encourage you to read my ClickFunnels review to learn about a ludicrously comfortable to use solution.
Lead Magnet Ideas For Coaches FAQs And Lead Generation For Coaches FAQs
I have devoted much of my adult life to the art and science of lead generation. As a coach, you are probably bending over backward for your clients. However, as you know, without fresh leads, your coaching business might struggle, or worse. That is why I am delighted to answer a handful of the most pre-eminent FAQs for coach lead generation.
# 1 – What’s The Best Free Website Traffic Method For Coaches?
The excellent news is that you have never had so many exciting content marketing methods and paid advertising opportunities as a small business owner.
Paid advertising is more electric, but it is awfully risky. Content marketing is safer, but it can be extremely slow! There is no right or wrong answer.
Let us talk about content marketing. Would you rather launch a blog, a podcast, a YouTube channel, or a Facebook group? All of these methods can help you to generate authority and attention in your niche. But, make no mistake. Content marketing requires an infinite supply or practice, passion, and hustle!
Therefore, I hold that you need to follow your heart if you want content marketing traffic as a coach or a consultant. Here is what I mean. I spend hours writing blog posts daily on the humble and nerdy MrComputerScience.com blog.
The point is that, I spend tons of blood sweat and tears to conduct content marketing! Writing is something that I admire. I write all the time even when people do not view, click, or read my blog posts. Do you enjoy content marketing enough to do the same?
If you decide to venture into the world of paid advertising – be cautious. Always know your marketing and advertising KPIs! Additionally, try to learn as much as you can about split testing, copywriting, marketing funnels, et cetera. Above all, test small.
By the way, I wrote a significant guide that goes into much more further detail about how to generate email leads and generate website traffic. If you wish to brainstorm further, then I invite you to read!
# 2 – How Can Coaches Create A Good Lead Magnet?
The most immeasurable way to build a genius lead magnet as a coach is to figure out what your ideal coaching prospect wants. How can you serve them? Once you know the answer to those questions, it becomes infinitely more straightforward to provide the perfectly-alluring lead magnet idea to entice your prospect enough to opt-in and subscribe!
# 3 – How Can Coaches Build Rapport With Potential Clients?
I deem that the fittest way for coaches to build rapport with prospective coaching clients is by bestowing some of your best content for free.
Show your coaching prospect that you are indeed the real deal, and above all, that you care about their results.
Whether you launch an automated webinar funnel, a consultation funnel, a hero funnel, or any funnel – try your best to make the most out of every interaction that you have with your prospective coaching clients. Try your utmost to help and be of service!
# 4 – Should Coaches Blog To Help Generate Coaching Leads?
Yes! I am 100% captivated with blogging, content marketing, and writing SEO articles. The truth is that if you fancy writing, and if you are a coach, then you are insane if you are not blogging.
Not only can blogging help to get your content in the search engines, but blogging can also be an exceptional way to serve your current and prospective coaching clients analogously.
If you wish to learn more about how to launch a blog, then check out this elite guide I wrote about how to launch a WordPress blog without tech stress.
# 5 – Does Email Marketing Still Work For Coach Lead Generation?
Yes! I believe that email marketing is still one of, if not the most surpassing way to interact with your audience.
Even if you are coaching on a budget, there are myriad email marketing apps that you can use for ludicrously low cost or even free.
Every time you write a new blog post, host a new webinar, or host a live stream – then send a quick marketing message to let your subscribers know.
Email marketing can also be an excellent way to let your coaching prospects know about your upcoming events, training content, books, courses, or any other project that you wish to accord.
Email marketing rocks! If you wish to learn more about email list building and blogging, then I invite you to read an outstanding blog post I wrote about email list building for WordPress bloggers.
I cannot thank you adequately enough for reading this blog post. You rule!
I hope that you had a blast reading.
As always, I wish you to have a gorgeous day.
Cordially and humbly…
Mike “Coaching Leads” DeVincent