Are you an author, blogger, coach, affiliate, total newbie, or a small business owner trying to generate leads and build an email list? If so, then you may have realized that generating email leads is tougher than it looks. That is why I invite you to brainstorm a handful of my best email list building and lead generation acumens.
3 Critical Email List Building And Lead Generation Insights For Bloggers, Authors, Coaches, Et Cetera
- Email List Building Tip # 1 – The Clever Lead Generation Strategy Easily Observed From Nearly Any Successful Company, Influencer, Author, Teacher, Coach, App, Website, Brand, Guru, – Et Cetera
- Email List Building Tip # 2 – Here Is The Number One Lead Generation Secret I Learned After Spending Years Of My Life Blogging, Building Websites, Teaching, Email Marketing, And Writing
- Email List Building Tip # 3 – Check Out My Favorite Email List Building And Lead Generation Tactic To Complement A Clever Email List Building Strategy
Here Is Why Email List Building Is Critical For Bloggers, Authors, Coaches, And More!
I think that even though social apps like TikTok, Pinterest, Instagram, Facebook, YouTube, and Twitter are ridiculously popular, email marketing is still the crown jewel that puts everything together.
Whether you are a blogger, coach, pastry chef, consultant, or influencer, email marketing is a superlative marketing strategy to implement into your overall marketing gameplan.
That is why I am honored to share 3 of my best lead generation insights and tips to help build your list. I have studied this kind of stuff for much of my adult life – and I want to show you my best 3 tips for free. That way, you can benefit from my hard work, back-breaking effort, and countless volumes of tedium and nonstop commitment!
The best part is that you do not need to put in the work that I put in to gain access to the same insights. In other words – I study and work hard for many years building an email list, blogging, writing, and launching digital products. You sit back and relax and benefit from my hard work, wisdom, and experience. WITHOUT having to put in the soul-sucking and brain-spraining work. Sound like a deal? Then let us proceed.
Email List Building Tip # 1 – The Clever Lead Generation Strategy Easily Observed From Nearly Any Successful Company, Influencer, Author, Teacher, Coach, App, Website, Brand, Guru, – Et Cetera
The best email list building tip I can ever present is that you need to publish content. Lots of content! One thing that every single prosperous brand, guru, expert, and company I know has in common, is that they publish an abundant wealth of fantastic content.
For Example, Most Successful Digital Brands That I Adore And Follow Publish Some Or All The Following:
- Blog posts
- Email newsletters
- Live streams
- Social media content
- Digital courses
- Digital books
- Digital challenges
- Guest posts
- SEO articles
- Product reviews
- YouTube videos
- And more!
The Hidden Secret To All Of This Content Marketing And Email List Building Stuff!
The hidden secret is that all of the content you create is a potential opportunity to build your audience, to plug your lead magnets, to promote your email list, and to generate leads.
I want to let you know that I have taught over a dozen digital courses. Many thousands of amazing students from over 100 countries have enrolled in my courses.
I have also published countless hundreds of amazing blog posts on my nerdy (yet chic) MrComputerScience.com marketing blog.
Not to mention the many thousands of social media posts, forum posts, email newsletter broadcasts, automated campaigns, and digital books!
By the way, one of my favorite lead magnet ideas to create for lead generation is an email course. Read my elite guide that teaches how to teach an email course from scratch right here on this blog – for free! 🙂
The Saddest Lead Generation And Content Marketing Insight I Have Ever Learned
I have been obsessed with building an email list for a long time. At first, I thought email marketing and lead generation would be easy. After years of exertion, I realized that email marketing and email list building required much more work than originally anticipated!
The point is that, lead generation is laborious work. I work hard to create tons of content so that I can leverage and promote my content and hopefully generate some good karma along the way.
Generating leads with content marketing is much tougher than the legendary guru personalities state. However, I also believe firmly that content marketing is one of the most immeasurable ways for bloggers, business owners, authors, coaches, and consultants alike to help get the word out about their message. Point being, if you cherish to help your prospects, and if you love to create content, then content marketing rules.
Want my advice as a long-time blogger? Focus on creating tons of content. I hereby challenge you to devote yourself to at least one hour per day creating helpful content in your niche!
Email List Building Tip # 2 – Here Is The Number One Lead Generation Secret I Learned After Spending Years Of My Life Blogging, Building Websites, Teaching, Email Marketing, And Writing
Let me ask you a question. How well do you know your audience? I do not care if you are a blogger, an affiliate marketer, a network marketer, an e-Commerce vendor, or a nonfiction author. You should spend an unrelenting quantity of time studying your end-user demographic!
You might be thinking, “No duh Mike!” because this lead generation strategy seems so inherently obvious. However, I can promise that I have seen countless bloggers, email marketers, and small business owners fail because they run out of cool content ideas to write about, lose passion, or run out of steam.
By studying your end-users and how you can help them on an ongoing basis, you empower yourself to generate content ideas, product ideas, promotion ideas, newsletter ideas, social media content ideas, course ideas, et cetera. So, never stop brainstorming about your ideal subscriber and how you can help them.
Vital Questions To Ask About Your Ideal Email List Or Email Newsletter So You Can Treat Your Email Subscribers Like Gold:
- What are the top 10 struggles your subscribers are likely to experience in your niche?
- What questions do your blog readers continually ask you?
- Do you teach online courses? Do your students ask you questions? What questions do they ask?
- What skills do you have that enable you to help solve frustrations in your niche?
- What are 10 digital products, books, software, apps, or digital courses that your end-users might like to buy from you via an affiliate link?
- What types of bonuses can you offer to your subscribers who subscribe or buy products via your affiliate link?
- What is a course or digital book idea that could help your email subscribers?
Here Is How To Create Amazing Email Marketing Content Without Selling Out, Seeming Like A Pest, Or A Needy Spammer!
Once you have a general understanding of the list above, generating a nearly unending amount of fantastic email marketing ideas becomes a piece of cake.
The more you know about your subscribers, and the more clearly you understand their core desires – the easier it becomes for you to craft beautiful email marketing campaigns that can help them.
Also, consider that you should try to figure out what kinds of stuff you can sell to your email subscribers. If you have products of your own, great. If not, start exploring different affiliate products that you can promote.
By the way – if you join my email newsletter, I share a massive list of affiliate programs and affiliate networks that you might love to learn about and consider. My email newsletter is free, and I also have other bonuses stuffed inside the first issue. Register before I stop offering access to the affiliate Rolodex! 🙂
Email List Building Tip # 3 – Check Out My Favorite Email List Building And Lead Generation Tactic To Complement A Clever Email List Building Strategy
So far we have discussed the vital nature of creating nonstop content that can help your ideal audience. This is only possible if you understand your prospective audience well. We also admitted that content marketing requires a ton of work, passion, hustle, and commitment.
But, make no mistake. Good content is not enough to generate leads or build an email list. Because what happens if you create tons of content, and your audience loves your content. Well, that is awesome, and delightful. However, unless you have an alluring lead magnet and a serviceable lead generation funnel, then you will not be able to successfully generate leads or build an email list.
How can you build an email list without a mechanism to collect email opt-ins? That is where your lead generation funnel comes into play. In my opinion, a properly optimized email lead generation funnel is one of the best lead generation tactics to harmonize the overall strategy of creating super-targeted and helpful content.
In my opinion, one of the worst things you can do is create amazing content without a good lead magnet, gift, training event, or course to share with your audience. Otherwise, you are not going to generate any leads. In other words, people will not join your email list magically. You need to create content to attract your prospect’s attention, and you also require a serviceable lead generation funnel and lead magnet to allure, charm, and entice your fans to subscribe and join your newsletter.
If you are not sure which lead magnet ideas might be good, then consider the following possible avenues.
Here Are 10 Lead Generation Funnel Ideas Perfect For Bloggers, Authors, Teachers, Coaches, Et Cetera
- # 1 – Automated webinar funnel
- # 2 – Email course funnel
- # 3 – Traditional squeeze page funnel
- # 4 – Free book funnel
- # 5 – Membership funnel
- # 6 – Free consultation funnel
- # 7 – Physical products funnel
- # 8 – Challenge funnel
- # 9 – Summit funnel
- # 10 – Product launch funnel
How Can You Build The Perfect Lead Generation Funnel For Your Business? Here Are My Two Cents!
You might be considering your lead generation funnel options and now you are in a panic because all of these funnel ideas seem complicated and difficult to code!
Luckily, you have ludicrously easy options to help you launch a sales funnel or a lead generation funnel without stress.
ClickFunnels is one of the most famous options, and I invite you to check out my ClickFunnels review to learn more. ClickFunnels also boasts some of the best marketing training on the planet (in my opinion), so I shamelessly recommend them to friends, colleagues, students, or anyone who loves marketing and sales funnel science.
Email List Building And Email Lead Generation FAQs For Authors, Bloggers, Coaches, And More!
I have a confession to make. I have an unhealthy obsession with helping bloggers, network marketers, affiliate marketers, and coaches with email marketing! That is why I am anxious to answer the top email lead generation FAQs I could find for coaches, authors, bloggers, et cetera. Please enjoy!
# 1 – Does Email Marketing Work For Authors?
I think so, for sure, yes! I think that all authors should work hard to build their email list. Authors can easily insert a call to action within their book content to help spread the word about their email newsletter.
I also believe that, as an author, publishing plenty of books is probably one of the smartest ways to attract the best email subscribers. If your reader cherishes and adores your books, then they will probably like your email newsletter too – since it is simply a different format of your written content.
So, my advice, is to shamelessly advertise your best lead magnets in your books! Also, use your email newsletter as a method to advertise your new book launches. You can also use your email list to answer questions, give out review copies, promote affiliate offers, your book reviews, blog posts, et cetera.
# 2 – Does Email Marketing Work For Bloggers?
Yes, I think that email marketing works for bloggers! As a long-time blogger, email marketing is easily one of my favorite traffic methods to promote my new blog posts.
I also love SEO. But, guess what? I honestly think that SEO, email marketing, and blogging all go together like peanut butter and jelly!
Imagine if you started to promote your lead generation funnel, your lead magnets, your webinar funnels, your free books, and all of your lead generation funnels on every blog post? How would it feel if you got your first email subscriber by promoting an amazing lead magnet?
I bet you would feel empowered, and anxious to launch even more lead magnets and blog posts!
If you want to learn more about blogging and lead generation, I wrote a fantastic blog post about sales funnel ideas for bloggers that I invite you to read. Please enjoy!
# 3 – How Much Does Email Marketing Cost?
The good news is that if you are a coach, consultant, affiliate marketer, multilevel marketer, or small business owner, then you do not need to break the bank on your email marketing. You can usually get started with email marketing for free – or cheap.
I am an immense fan of AWeber and they are economically priced – yet stuffed with fantastic email marketing features. I have used AWeber for many years without a hiccup, and I am a supporter!
If you wish to learn more about email list building, then read the epic blog post I wrote about email list building tips for WordPress bloggers. I reveal the same strategies I use on this humble (yet nerdy and cool) MrComputerScience.com marketing blog.
# 4 – How Can I Generate Leads For My Coaching Business?
I think that content marketing is one of the coolest lead generation strategies for coaches. Why should coaches consider content marketing? Because paid advertising costs a ton of cash and can seem like it is way too expensive – even if you are an elite coach!
Of course, if you are a high-profile coach and if you have an abundant marketing budget, then you may wish to consult with an expert in PPC advertising.
If, however, you do not have the most grandiose of advertising budgets, then content marketing rules the roost for coach lead generation. You could write blog posts, launch a course, write a book, launch a podcast, or even start an affiliate program. Food for thought!
I also invite you to read an epic blog post I wrote about sales funnel ideas for consultants and coaches. If you want to brainstorm more lead generation topic ideas, then I invite you to read more!
# 5 – What Are The Best Affiliate Programs For New Email Marketers And Lead Generation Newbies?
I am an immense aficionado of ClickBank for novice affiliate marketers and email marketers! One of the chief reasons that I appreciate ClickBank as an old-school blogger, is that they have been around for a super long time. More importantly, ClickBank welcomes newbie affiliates and they also offer an abundant trove of affiliate offers across a massive variety of niches that you can promote in your blogs and other self-publishing endeavors.
I hereby thank you hospitably and unbelievably for reading this blog post. I try my best to create helpful content to help fellow bloggers, authors, email marketers, coaches, and “one-person” team armies all over the world.
I hope that this content finds you well.
As always, I hope that you enjoy, cherish, and relish a beautiful day.
Until next time – please stay cool.
Mike “Occulted List Building Secrets” DeVincent