How To Promote Your Business By Writing Awesome Content.
In this humble blog post, I’m going to reveal 3 cool methods designed to help promote blogs, websites, or just about any small business. Even if your advertising budget is absolutely dismal. Or even nonexistent.
First, I’d like to rant for a minute (or two) about why this information is so important, and why it’s important for small business owners like us to constantly brainstorm these topics.
Because these days, I honestly think that entrepreneurship has never been so important.
With the rise of automation, artificial intelligence, and robotics, I think that thinking like an entrepreneur and a small business owner is such a tremendously important mindset to have.
The reason I say that, is because I believe that many humans who work in traditional fields are at risk of losing their jobs due to automation, robotics, advanced software tech, and artificial intelligence.
In My Opinion, The Following Traditional Jobs Are At Risk Of Loss Due To Technology:
Truckers, accountants, retail workers, delivery drivers, cab drivers, librarians, cashiers, office clerks, manufacturing workers, accountants, call-center and other jobs are at high risk of being lost due to new technologies in my opinion.
I also believe that the risk of job displacement is greater as we look 5, 10, or 15 years into the future.
As a tech nerd, and seasoned IT geek, I honestly think that technology and the accommodating ways that this tech is going to change the way we live, just 15 years from now, is incomprehensible!
That’s Why Being An Entrepreneur Or Thinking Like An Entrepreneur Is An Awesome Strategy In Life!
I think that in the future, more humans will be entrepreneurial simply because the economy is going to be fascinatingly different.
If you’ve studied the future of automation, advanced software systems, artificial intelligence, and robotics, you’re probably paranoid about the job security of the future.
That’s why I believe that thinking about Entrepreneurship could be a really good idea, and why in the future it’s going to be a powerful asset to have.
The Problem With Being An Entrepreneur, Is That It’s Risky And Expensive! With No Guarantees! Yikes!
Another thing you’ve probably noticed as a small business owner (or maybe you can imagine this even if you don’t have a business), is that it can be so difficult to get your business heard.
This is especially true if you’ve noticed how expensive advertising can be!
It can be shocking to learn just how costly it can be to promote your website or business, it can be too painful unless you’re lucky enough to have an impressive marketing budget. So, advertising, in my opinion, is something that many startups (and especially tiny one-person teams) simply cannot afford.
That’s why I’d like to spend a few minutes talking about how writing can be one of the most powerful promotional assets that you have, especially if you’re just a tiny small business who doesn’t want to or otherwise cannot afford traditional advertising.
In any event, please pardon this epic bombast regarding the future of employment and technology (lol), and let’s talk more about my three favorite promotional methods that writers should think more about…
Promoting Your Business With Writing Idea # 1 – Blogging.
I’m always telling my students that in my opinion, just about every small business can benefit from blogging.
The main reason why blogging rocks, is because it’s probably one of the cheapest ways that you can get your word out about your business.
A blog also has a ton of other benefits. For example, your blog can host your e-books, gifts, lectures, lead capture pages, and even your sales pages for your products.
If you enjoy publishing content, and if you have valuable ideas that your prospects can benefit from, then publishing your content on a blog can be a great way to spread the word out about your business, and your ideas.
The cool thing is that after you publish your blog posts, you can then share those blog posts on social media, or anywhere that you have any followers, fans, or colleagues, such as your Facebook, Twitter, LinkedIn, Instagram, or other social media accounts.
Once you publish your blog post, share it with the world!
HOT TIP: One of my favorite methods to promote my blog posts is by creating artwork using Canva and then publishing that artwork on Pinterest. You can click here if you want to join my Pinterest Group Board called “Share Your Blog With The World”. It’s a cool group where a bunch of my nerdy blogging colleagues hang out, so join up!
Promoting Your Business With Writing Idea # 2 – Email Marketing.
Email marketing can be another hugely powerful way to promote your business, and the best part is that you can simply repurpose your blog content as email newsletter content.
Email marketing is also hugely versatile and flexible. What I mean by that is, you can decide to have a weekly email newsletter, a monthly email newsletter, or maybe even a daily email newsletter.
Email marketing is also flexible in that there are so many types of cool content that you can include in your email newsletter content.
Your newsletter can be stuffed to the brim with any type of valuable content, blog posts, videos, e-books, tips and strategies that those in your niche would find to be valuable.
Then, within your newsletter content, you can easily include calls to action that promote your own products, services, or business.
I think that the main strategy for email marketing and email newsletter publishing, is to create awesome and valuable content one way or the other!
Also, don’t forget to strategically insert calls to action within your content so that you can hopefully impress your end users enough to the point where they click on your links, and learn more about the products that you offer.
That way, you’ll be proud of the content that you publish because it’s designed to be valuable, and hopefully, if your subscribers enjoy your content, they’ll also click on your calls to action so they can learn more about your products and services.
That is a rough overview and my honest and humble two cents on how to run an awesome email newsletter.
Promoting Your Business With Writing Idea # 3 – Content Marketing.
Have you noticed that small businesses in your local town are closing left and right? (If there are even any left). I certainly have noticed that trend, especially as the years go by. (Heck, these days even medium to large organizations are having trouble staying afloat!).
There’s a reason why I’m ranting about this.
As a small business, I honestly think that flexibility is the best asset. Once we publish a blog post, we can focus on getting the most value and making the most impact from that tiny piece of content as possible!
For example, one thing that I love to do with my blog posts, is turn them into email newsletters. I then take that exact content, and share them on social media.
You could even take that a step further, and turn that content into Podcast content, YouTube content, or you could even turn that content into lead magnets, e-books, or even part of some type of video course.
Creating high-quality content is tough. Super tough. I propose, that you get the most out of that content, by repurposing it as much as you can, and by sharing it with everyone who will listen.
This can be a little bit of work, however, I think if you have a lot of cool ideas to share with the world, and if you’re creating that content anyway, then you may as well at least consider repurposing that blog content into other formats.
At the very least, you can provide your blog readers the option of listening to your blog posts in addition to reading it, and in my opinion, this might even improve your overall blog metrics (such as your readers spending more time on your blog, which search engines might like).
So, if you’re a small business, and if your marketing budget isn’t the biggest, then why not hustle hard and repurpose your blog content as much as possible?
That way, from one original piece of content, it’s possible to stretch that content and promote it in at least 4 different locations, so one can endeavor to get the most oomph from that blog content.
Thanks So Much For Checking This Out! You Rock!
In any event, I hope that you had fun checking out this document.
I realized that I ranted a lot in this document and went off on many tangents (lol). The truth is that I find the future of our economy to be fascinating, and I honestly think, and hope, that entrepreneurship will become more popular in the future.
In any event, I think that writing is one of the coolest ways that small business owners can promote their businesses, blogs, email newsletters, sales letters, books, or absolutely anything that they wish.
Because, in my opinion, the cost of advertising may just be too expensive in many cases, which is why these promotional methods are designed to be super thrifty and available to all small business owners willing to put in the work, hustle, passion, grit, and effort!
Thank you again for reading, and please have an amazing day!
Mike “The Writer” DeVincent