If your small business wants to generate leads, then webinar marketing rocks.
But maybe you’re frustrated because you have no clue how to promote your marketing webinar?
That’s why we’re about to brainstorm 15 powerful webinar promotion ideas. So you can finally get eyeballs on your webinar content, even if your budget isn’t the biggest in the world.
Here are 15 powerful webinar promotion ideas:
# 1 – Affiliate Marketing
When it comes to unique ways to promote your webinar, it’s tough to beat affiliate marketing.
Why is affiliate marketing so ridiculously powerful for webinar promotion? Because you don’t have to do the brunt of the work. Launch an affiliate program, and then let your affiliates promote your webinar for you.
The idea is to set up an affiliate offer with your webinar as the front end of the funnel. You then give a percentage of any sales to the referring affiliate. So if your webinar promotes a book, a course, a coaching program, or even a physical product, you give your partners a percentage of every sale that they generate.
Your affiliates can promote your webinar for you. If they generate any sales, then you give them a percentage. Easy peasy. Maybe you could offer 30% of sales, 50% of sales, or even 75% of sales.
If you want to create an affiliate offer for your webinar, then it’s surprisingly easy.
You can use ClickFunnels to build an affiliate program for your webinar. Alternatively, you can use a marketplace like ClickBank to handle your affiliate program for you. If you look closely at the ClickBank marketplace, many of their most popular products are webinar funnels.
The ClickBank vendors are starting to figure out that launching a webinar, and having affiliates promote, is an ingenious way to generate leads!
# 2 – Solo Ads
Solo Ads are, without a doubt, one of the fastest ways to generate leads for your business.
I have used Udimi to purchase well over 100 solo ads. The way they work is simple. You pay an email marketer to promote your advertisement to their email list.
Clicks range from $.40 per click to roughly $1.00 per click. So, the chips are relatively cheap.
The only downside to solo ads is that the majority of solo ad vendors have very general email lists.
In other words, if your webinar is in a very mainstream market, then solo ads might be a great idea.
Here’s a list of mainstream niches for solo ads:
- Work from home
- Business opportunity
- Weight Loss
On the other hand, if your webinar is a very “fringe” niche, then you probably won’t have the best results.
# 3 – Book Funnels
A book funnel is a smart method to advertise your business, affiliate offers, your business, and also your webinar. Everyone has a book these days. Politicians running for office, religious leaders, and marketing gurus alike love to use books to sell their products, beliefs, and services.
The beautiful thing about a book funnel is that they’re so dynamic and evergreen. Just about any small business owner with a webinar to promote could quickly launch a book to help.
Of course, launching a book requires effort. The good news is that a book is a tremendous asset unto itself. Moreover, a book funnel grants you a handful of opportunities to promote your webinar.
How your book can help to promote your webinar:
- Promote your webinar in the content of the book
- Include your webinar at the front of the book
- Include your webinar at the end of the book
- Promote your webinar on the book’s download page
- Promote your webinar in the membership area
- Promote your webinar in the email followup
As you can see, a book funnel is an ingenious way to promote your webinar.
# 4 – Course Funnels
I have launched dozens of courses, and countless thousands of amazing students from all over the world have enrolled. I’m not saying that to brag, but to mention how much I love e-learning.
Creating an online course is the easiest thing in the world if you love to help people. The course creation process is easier if you already have lots of content written!
Launching a rudimentary course funnel is easier than you might think. You can use Thrive Architect to launch amazing course pages using WordPress. Or, you can use a tool like ClickFunnels to help build your course funnel pages easily. Teachable also rocks for helping to build an amazing online course.
You can also go the custom route. Wistia for example is an amazing video platform that can host your course videos. Embedding the course video from Wistia onto your course pages is a piece of cake using (nearly) any decent website builder.
If you launch a course, then it’s the most natural thing in the world to promote your webinar inside of that course.
How to promote your webinar with your course:
- End your class with a call to action plugging your webinar
- Mention your webinar nonchalantly in your course content
- Promote your webinar in the course membership area
- Promote your webinar in the course download page
- Promote your webinar in the email followup
If you teach on Udemy, then you can also use their “bonus lecture.” The Udemy bonus lecture allows you to promote just about anything that you want in the final lecture of your course, and a webinar is probably a brilliant thing to advertise.
# 5 – Podcast Interviews
Content marketing is easily one of the best ways to promote your webinar. One of the most refreshing content marketing ideas is to get interviewed on a Podcast.
Countless Podcasts interview guests. If you have a blog, a book, online courses, or an online presence, then there’s a good chance that Podcasters have asked to interview you.
That’s because Podcasters need to create new content consistently. For that to happen, they often rely on super cool guests, like yourself, to share excellent content with their audience.
I’m the shyest person on earth and don’t like attention at all. (I have politely declined all requests for an interview to date).
But, please don’t let my quirkiness and shyness stop you from taking advantage of this fabulous opportunity!
If you want to try to get interviewed, then it’s as easy as making a list of your favorite Podcasts.
Here’s a list of Podcast directories for you to search:
Once you build a list of popular Podcasts that you think might resonate with your content, now’s time to reach out.
Contact each of the Podcasts to let them know that you have fantastic content to share with their audience.
Do you have valuable content to share that their audience might like? Then contact the Podcast owner and let them know!
The worst that can happen is that the Podcast owner ignores you. That’s why it’s a good idea to contact several different Podcasts. Hopefully, if you email several, at least a few will reply and agree to interview you.
Don’t forget to ask permission to pitch your webinar at the end of the interview! The last thing you want to do is upset a Podcast owner by plugging the webinar registration page without asking!
However, if you listen to a lot of Podcasts, then you realize that most Podcast hosts are gracious. Podcast hosts usually allow the guest to pitch their latest offers and news at the end of the episode.
# 6 – Email Signatures
Whether you have an email newsletter, or if you send email regularly to your colleagues, an email signature is a super-easy way to promote your webinar.
This way, every single email that you ever send turns into a promotional method for your webinar marketing efforts.
Your email signature is doubly robust if you contact many movers and shakers in your industry. Or, if you already have a big email newsletter subscription base, then your signature is dynamite.
As you promote your webinars over time, hopefully, your email newsletter base will continually grow. That’s another reason why webinar marketing rocks. Not only can you share excellent content, but you can also generate email leads with your webinar registration page.
# 7 – Social Media Profiles
Your social media profiles are unique opportunities to promote your webinar registration page.
Whether you like to use Pinterest, Twitter, LinkedIn, Instagram, or Facebook, you can easily insert a simple call to action in your social profile.
You might think, “that’s not going to work!”. It’s true that if your social profiles are kicking up cobwebs, then you won’t get a considerable amount of registrants. But what happens if you put in the work?
Imagine if you spent time helping your prospects on social media big time. What if you devoted countless effort to answer questions that your audience has, and delivering value in your market?
The more people that you help, the more of a chance you have to get the exact type of people you want to attract viewing your profile.
If your call to action resonates with your prospects enough, they might click on over to see what you’re about and what you offer.
While social media profiles aren’t the fastest ways to promote your webinar, the strategy is free and worthy of consideration.
# 8 – Launch A Podcast
Why should you launch a Podcast to promote your webinar? Well, consider the fact that roughly 60 million homes listen to Podcasts.
Also, consider that Podcasts are dirt cheap to launch. The only thing you need is a decent microphone and a Podcast host. You can use a platform like Libsyn to start a Podcast for peanuts. The lowest membership on Libsyn only costs $5 per month, so Podcasting is a super cheap content marketing method to consider.
The beauty of launching your podcast is that you can easily insert a call to action at the end of each episode.
Maybe you could have a short call to action that says something like this:
“If you appreciate this episode, and if you want to show your support, then I invite you to this 100% free web class! During the web class, you’ll learn how you can XYZ, and registration is free for Podcast listeners. Visit MrComputerScience.com to register for free!”
# 9 – YouTube Video Creation
When it comes to search engines, YouTube ranks near the top. How big is the YouTube audience? The best answer I can find is that there are over one billion YouTube users.
It’s difficult to imagine just how much website traffic YouTube gets. To put this in perspective, advertisers of past generations would have killed to have access to an audience this large.
The unimaginable part is that you can launch YouTube videos for free. You don’t have to pay a single penny to upload content on YouTube.
So how can you use YouTube to promote your webinar? The possibilities are endless. One idea is to create plenty of high-quality tutorials and then end each video with a call to action. Or, you can always promote the URL of your webinar registration page in the description of your YouTube video.
YouTube is extremely versatile and offers plenty of opportunities for you to promote your webinar registration page. You can also advertise your blog, your website, or anything else that you have in mind.
Are you wondering what types of videos you should make to attract your ideal webinar attendee? Then spend time brainstorming about how you can help your perfect prospect.
Questions to ask yourself about what videos to make:
- What frustrations do your prospects have?
- What types of videos do they watch now?
- What questions do your prospects ask?
- What video topics be fun for you to make?
When it comes to making the YouTube video, you have plenty of options. For all of the video courses that I create, I use Camtasia or ActivePresenter. Either of these apps is perfectly capable of creating smooth screencasting videos without any mechanical stress.
# 10 – Blogging
Blogging is easily one of the smartest ways to promote your webinar registration page. The reason why blogging rocks, is because you can use a platform like WordPress to launch a blog without any tech stress.
Many of my colleagues and students erroneously believe that launching a blog is challenging or requires tech skills. Another false belief about blogging is that blogging is expensive.
First of all, you can launch a beautiful blog without knowing how to write a single piece of computer code. Most web hosts these days such as NameCheap, GoDaddy, BlueHost, or HostGator make blogging with WordPress ridiculously easy.
As far as cost is concerned? Well, this MrComputerScience.com blog costs about $50 – $100 per year to run. So, the cost of blogging is very manageable on nearly any budget.
All of this leads us to the point of how you can use your blog as a webinar promotion tool. The key is to create plenty of high-quality content that your prospect would enjoy.
Your blog won’t do you any good if you don’t have fantastic content for you to publish. So, your initial step is to spend serious time brainstorming all about your ideal prospects. Like in other exercises, ask yourself what questions your candidates have.
What questions do they type into Google? How can you help them? Most importantly, what frustrations do they have in your market that you can solve?
If you answer those questions, then you’ll quickly amass a massive list of potential blog post ideas.
Once you have good blog content, webinar promotion is a piece of cake.
How to promote your webinar via your blog:
- Promote your webinar in the blog content itself
- Promote your webinar after your blog content
- Promote your webinar in a sidebar widget
- Promote your webinar in a welcome bar
- Promote your webinar with an exit-intent popup
Once your blog is up and running, you can use tools like AddThis.com or Sumo.com to add brilliant advertising functionality to your site. Either of these tools is free to try and add promotional features to your blog without tech trouble.
# 11 – Google Ads
When it comes to webinar promotion, you can’t ignore Google Ads. Google is without question one of the largest advertising networks on the planet. They can drive nearly unlimited website traffic to your webinar registration page without fuss.
The main reason I love Google Ads is that you can target users by the exact words that they type. If you brainstorm a campaign, you can target end-users who are very likely to need whatever it is you’re selling.
One piece of advice I always have for new Google Ads users is to contact their support team. Ask them if they have any new deals for new users. You might be able to snag some free coupons, which is always a massive score! There’s no advertising like free advertising.
When you contact Google Ads, also ask them for advice on promoting your webinar registration page. You’re paying good money for advertising, so you may as well ask the Google Ads reps for their expert advice. Maybe they can help you launch a killer campaign? You never know until you ask!
# 12 – Quora Marketing
Remember back in the day when everyone used to hang out in AOL chatrooms and message boards? Okay, I’m dating myself big-time by asking that question (lol).
The reality is that the internet is changing. A ton of centralization is taking place. One thing you’ll notice is those small internet forums aren’t that popular anymore.
Instead, massive Q&A websites have primarily taken their place. Reddit and Quora come to mind.
Quora is easily one of the best platforms to make a name for yourself if you love to help people.
The way Quora works is simple. People join the website to ask questions. Anyone can answer those questions. You, as a friendly expert, are in a fantastic position to help your prospects.
You can type in keywords in virtually any niche on Quora. You’ll then see a massive list of questions that people have related to any keyword that you choose. You can then answer those questions to the best of your ability.
Here’s why Quora rocks for webinar promotion:
- Quora is one of the most popular Q&A sites on earth
- Tons of people ask questions on Quora on a variety of topics every day
- If you love to help people, then Quora rules
- If you have lots of knowledge in your niche, then show it off
- Quora allows you to build a profile that promotes your websites, and URLs
- People can follow you on Quora so that you can make somewhat of a following on the platform
The idea is to help people on Quora by answering questions. You can then promote your webinar registration page in your profile. That way, as you help people on Quora, they will, hopefully, follow you there.
As prospects follow you, they can check out your profile, and hopefully, they’ll go on to click on your call to action. Of course, what better call to action can you have than your webinar registration page?
# 13 – Launch A Pinterest Group Board
Did you know that I run a Pinterest group board with over one hundred thousand posts and 3,000 visitors?
I’m not mentioning that to brag. The only reason I say that at all is because I’m a massive fan of Pinterest!
I’m not the most significant social butterfly around (lol). However, I love Pinterest because it’s a great way to promote projects that I’m publishing.
What is a Pinterest group board anyway? It’s a board on Pinterest where you can invite other pinners to contribute. The fantastic thing about Pinterest group boards is that if yours become popular, then tons of bloggers will ask to join. Your group board puts you in a position of social influence, and also allows you to promote your content very quickly.
A Pinterest group board is an excellent way to become a mover and shaker. I’m personally a huge fan, and Pinterest is easily one of my favorite social networks!
On a side note, Pinterest also offers a friendly advertising network that you might want to consider. Pinterest has plenty of website traffic and advertising power to go around, and they’re a breath of fresh air if you’re looking for something outside from the traditional ad platforms.
# 14 – Twitter
Did you know that twitter is one of the most popular websites on the planet? For that reason, it’s an excellent avenue to consider for webinar promotion.
It’s as simple as letting your followers know when your webinar starts and sending out a few tweets to let everyone know.
This method works much better if you already have a massive Twitter following. If you don’t have much of a following, definitely tag your webinar posts with hashtags that can help your prospects find your content.
Here are my best tips for getting more Twitter followers:
- Have an impressive profile pic! No Twitter eggs!
- Follow those who comment on posts from competitors
- Follow those who retweet your competitors
- Use hashtags to help prospects find you
- Tweet frequently
- Retweet popular industry topics
- Promote your Twitter account outside of Twitter
- Follow me on Twitter, and ask for a follow back
If you don’t have much of a following, and if you don’t want to engage in any content marketing, then consider using Twitter Ads. The audience on Twitter is so massive that I’m confident you can easily reach your ideal prospect on Twitter without any stress.
# 15 – Launch A Facebook Group
Did you know that these days, I don’t even have even use Facebook? Sad, but true.
I eventually got a little sad about all the bullying and negativity occurring on the Facebook network, so I deleted my account! There’s too much negativity on Facebook these days, lol.
However, I’m not advocating that you should delete your Facebook account. Quite the contrary!
Because, once upon a time, I ran a friendly Facebook group with many hundreds of my students. This Facebook group was a tremendous marketing asset.
Benefits of a Facebook group:
- Facebook groups make you look like an authority
- Facebook groups let you build massive rapport
- Facebook groups allow you to promote anything
- Facebook groups are great ways to help your prospects
- Facebook groups are free
- Tons of people use Facebook
The idea with a Facebook group is similar to just about any content marketing method. Try your best to share tons of fantastic content that helps your prospects.
You can easily create a post that promotes your webinar. You can even pin that post to the top of your group if you want.
Overall, Facebook groups give you tremendous power and authority, and I regret deleting my Facebook group way back in the day! The potential was stupendous; don’t make the same mistake that I did.
The Golden Secret To Webinar Promotion
I want to thank you so much for reading this webinar promotion guide. You’re awesome!
I also want to wrap this post up with a vital webinar marketing secret.
That secret is that as you promote your webinars, and as you launch new webinars, your audience will grow.
That’s because your webinar registration page is an excellent way to capture an email lead. In other words, if you launch lots of webinars? And if people attend your webinars? Then you have a chance to build quite the email list of folks who love your webinars.
That way, as you launch your next webinar, it’s super easy to send a quick email to your existing subscribers to let them know.
Eventually, your email list can snowball into quite the asset. Upon which, you may not need to hustle so hard, because you already have an audience who loves your content!
Just make sure to give your subscribers a chance to register for future webinar updates on your webinar registration page. Allow your webinar attendees to join your tribe!!! Ask them point-blank if they want to hear more!
For even more of a boost? Promote your email newsletter during the webinar! Make sure that everyone on your webinar knows that you host webinars often and invite all attendees to register for updates, so they get to watch your next webinar!!!
Cordially and humbly…
Mike “Webinar Promotion” DeVincent