If you’re a real estate agent, or if you buy or sell houses, then the number one thing your business needs is fresh real estate leads.
Maybe you’ve tried to post aimlessly on Facebook or LinkedIn to generate leads, but you came up short? Or, perhaps you’re flailing, and you have no idea how to start? If any of these cases are correct, then you’re going to love this post.
In this blog post, we’re going to brainstorm ten smart ways to generate leads for real estate.
We’re about to brainstorm ten powerful lead generation ideas for realtors, real estate agents. This content is for anyone who is in the business of helping people buy and sell their homes.
If you’re hungry for lead generation leads, then continue reading!
# 1 – Video Courses To Generate Leads For Real Estate
If you’re a real estate agent, then one of the smartest things you can do is help your ideal prospect buy or sell their house.
Make no mistake about it; your real estate prospect has a ton of trepidation and frustration with regards to buying or selling.
As a real estate agent, it’s so easy for you to overlook those frustrations. Your you more than you think you do, and your knowledge is more valuable than you think!
That’s why creating a video course might be a genius method for your lead generation efforts.
You could create a course that teaches how your ideal prospect can buy a new home without getting ripped off. Or, you could inform a new seller on how to list their house while getting the best deal possible.
The primary strategy here is to create a compelling and valuable course that your ideal prospect would love to get. Spend some time brainstorming the top 10 frustrations that new home buyers go through, and try your best to cover those ideas in your course!
Why Video Courses Are Smart For Real Estate Lead Generation
Try to ease the process of buying for potential homeowners and buyers. If prospects love your course, then there’s a chance that you will be their top trusted authority on the topic of selling and buying homes.
This idea is much more exciting if the prospects are local to you, right? The good news is that you could use Facebook Ads, Google Ads, or Bing Ads to advertise. You can narrow your audience to show your course to those clients who are local to you and your real estate agency.
You can also control who sees your ad if you use Facebook Ads. There’s a near-infinite amount of ways to “narrow down” the exact audience who sees your ad.
That way, you can hustle hard to find relevant prospects who are eager to buy or sell and who are having trouble doing so.
The best part about teaching and launching a course is that you can end your session with a compelling call to action.
Maybe as a bonus to the course, you could offer a free telephone consultation for those students who want to buy or sell their house.
That way, you can generate super targeted leads. Hopefully, after taking the course, your students will appreciate you, respect you, and trust you enough to do business with you.
Of course, after your telephone consultation, you can always try your best to pitch one of your buying or closing services. So, this entire process is a potential win-win all the way around.
# 2 – Email Marketing Courses To Generate Leads For Real Estate
Email marketing is still one of the freshest and most natural ways to help generate leads for your real estate agency.
Whether you want to help your clients buy or sell houses, a solid email marketing course can be an ingenious method of doing so.
Maybe you could write an email course that teaches your prospects on how to list their home in 7 days or less without getting ripped off.
Or, your course could show your prospects how to find the perfect dream home, even if their budget isn’t the biggest in the world.
Maybe your email course could contain 7, 10, or 14 emails in the autoresponder sequence. After your prospective client subscribes, they could receive one email per day for 14 days.
Each email could contain a valuable lesson that will help them in their home buying or home selling journey.
Why Email Marketing Courses Are Smart For Real Estate Lead Generation
The beauty of launching an email course is that you can end every email with a bold call to action.
Maybe you could invite your subscribers to give you a call, to schedule a consultation, or to visit your website.
Either way, the main idea is to deliver tons of valuable information in your email course, so that your prospects grow to appreciate your content.
If you’re stressed out because you have no idea how to launch an email course, then don’t worry!
There are tons of free, freemium, or dirt cheap email marketing tools. A reliable email autoresponder service will allow you to generate and store email leads without any technical frustration or hassle.
There are also tons of beautiful landing page builders these days. Any decent variety makes it very easy for you to launch super useful lead capture pages without knowing how to write any annoying computer code. So, you’re covered from the tech perspective as well.
# 3 – Free Consultations To Generate Leads For Real Estate
You might not even be aware of this as a real estate agent or a realtor, but a lot of home buyers and home sellers are scared to death of talking to you!
The reason for that is because they think they’re going to spend an absolute fortune to talk to you.
Your ideal prospect probably has a dozen or so questions that they’d love to ask, but they don’t want to get scammed, bamboozled, or ripped off.
That’s why it’s so essential to offer a totally 100% free consultation. Let your clients know that you won’t charge them a single penny for your advice.
That way, you can, hopefully, build great rapport with your clients. At the very least, you can try your best to offer helpful, reliable council.
Launching your free real estate consultation can be as easy as building a simple lead capture page. On the page, your client can pick a time for you to give them a call. There are tons of free or freemium call scheduling apps that you can use without hassle.
Alternatively, you could use something like ClickFunnels to get that done without any stress.
Why Free Consultations Are Smart For Real Estate Lead Generation
As you know, so many realtors and real estate agents never have the time of day unless their clients are willing to pay cold hard cash!
That’s why you can stand out like a sore thumb if you’re willing to offer the time of day, in addition to a boatload of free value.
That way, you can feel proud that you’re going above and beyond for your client. A free real estate consultation is also straightforward to give away, especially if you come off as someone who genuinely wants to help without any risk or obligation.
Here are a few smart ways to promote your real estate consultation:
- You can advertise your lead capture page on Facebook Ads.
- You can promote your consultation registration onGoogle Ads.
- You can promote your landing page with LinkedIn ads.
- You can promote your offer in a local newspaper.
- You can invite local influencers to promote your offer for a cut of any revenues that you earn.
- You can contact local business owners to promote your offer and pay them per lead.
Either way, once you start generating real estate leads in this way, hopefully, your prospects will appreciate your service.
Of course, the primary goal here is to offer your home buying and home listing services on the consultation call if the lead is interested, perfect! If not, then at least you will hopefully develop some positive karma, which is something we could all use these days.
# 4 – Host A Webinar To Generate Leads For Real Estate
Please never forget how ridiculously powerful webinar marketing is, especially for realtors and real estate agents!
Webinars allow you to generate leads while introducing yourself and sharing compelling content. At the end of the webinar, you could also include a call to action.
If you want to generate targeted real estate leads, then webinars are worthy of your consideration. The reason webinars are cool is that they allow you to share rich content with your attendees.
A webinar can also be an effective way to promote your real estate listing or buying service.
Let’s quickly recap why webinars rock for real estate lead generation:
- Webinar marketing is a great way to collect email addresses of your real estate prospects.
- Webinar marketing is a fantastic opportunity to share valuable information with your real estate leads.
- Webinar marketing can also be an excellent way to promote your real estate offer or business!
Arguably the most fantastic thing about webinar marketing is that you can easily use a webinar automation tool to automate your real estate webinars fully.
In other words, you can plan the perfect presentation once and then use that presentation over and over to generate leads, to share your performance, and to sell your real estate services.
One of the primary keys to your webinar marketing success is to craft a webinar hook that gets people to subscribe.
Developing a webinar hook is where your intimate knowledge of your ideal real estate prospect comes into play. What are the top 5 frustrations that your real estate prospect faces?
Maybe you could host a real estate webinar that teaches the following topics:
- How to list a sell in your state without paying obnoxious fees.
- Teach a webinar showing your attendee how to find the perfect dream home!
- The top 10 mistakes that new home sellers make and how to avoid them!
- You could teach your real estate lead how to calculate the cost of living in their new home.
- Teach the attendee how to get a great deal on their new home without haggling, begging, or annoying the seller.
- Teach how to make sure that your prospect can afford their new home.
As you see, there are endless amounts of potential webinar topics that you could host as a real estate agent.
If you spend a few minutes brainstorming, you can probably develop even better ideas that cater to your skills and passion.
Why Webinars Are Smart For Real Estate Lead Generation
We live in an era where it’s super easy to record a beautiful webinar and share it with the world.
Each time one of your real estate prospects attends your webinar, they get to witness your perfect presentation. Your presentation can share your powerful insights as a real estate expert.
Webinars are a ridiculously useful marketing tool in the hands of any smart real estate agent! Arguably the best part is how you can promote your services at the end of the webinar.
Maybe at the end of the webinar event, you can offer a discount on your home buying or home listing services for a limited time. Or, you could even provide a free real estate consultation for anyone who calls you over the next 48 hours.
Adding an element of scarcity is always a genius move, because often, as you know, your clients need a little bit of incentive to act fast!
Remember that, if you use a credible webinar automation tool, your end-users will have no way of really knowing that your event is live. In other words, you should avoid saying the date or time of your webinar so you can deploy it over and over again in an evergreen fashion.
# 5 – Share Value On LinkedIn To Generate Leads For Real Estate
Are there any LinkedIn communities or groups in your local area for home buying and selling?
If so, it might be a genius idea to spend time in those groups and help other people as much as possible.
The idea is to share your insights, share your expertise, and offer as much help as possible, for free!
That way, you can hopefully establish rapport and goodwill in your local area, while at the same time you can build authority.
For LinkedIn marketing to work correctly, your profile must be optimized to generate real estate leads. For example, try your best to make your LinkedIn profile speak directly to your ideal real estate prospect.
Your profile should sport a professional cover image, and blatantly spell out the fact that you help homebuyers and sellers in your area professionally.
Try your best to showcase glowing reviews from clients. Don’t be shy to show off all of the credentials, college degrees, or certificates that you’ve won in the past!
Why Sharing Value On LinkedIn Is Smart For Real Estate Lead Generation
One of the main reasons why LinkedIn is a genius marketing strategy for real estate agents is because it’s free.
You probably realize how ridiculously expensive paid advertising is these days.
That’s why content marketing on platforms like LinkedIn can be one of the smartest moves that you make as a real estate agent.
Remember to give value first. Try your best to help people. Try to provide so much valuable content for free, that your prospective homebuyers can’t help but notice you.
The primary strategy is to create so much value that other people see your profile. If your profile is well optimized, then you have a chance to turn that LinkedIn lead into a red hot prospect.
# 6 – Buy Pay Per Click Advertising To Generate Leads For Real Estate
Pay Per Click Ads can indeed be obscenely expensive. On the other hand, you can quickly and efficiently target your advertising audience so accurately these days that it’s almost unbelievable.
Are you looking for leads who make a lot of money in your hometown? Using Facebook Ads makes this very easy.
One of the main things to help make your lead generation efforts work is to know your numbers.
- How much do you pay per click?
- How much, on average, does it cost to generate a real estate lead?
- How much is your average lead worth?
- How many clicks can you generate per day?
- How many leads can you generate per day?
Also, remember that Facebook Ads isn’t the only game in town. There are tons of other advertising platforms out there these days, especially if you have a budget to spend.
Why Pay Per Click Ads Are Smart For Real Estate Lead Generation
The number one reason why Pay Per Click advertising rocks, is because it can be speedy.
One common misconception in the world of advertising is that website traffic is hard to come by.
The truth is that website traffic is the most natural thing in the world to get.
You can go out tomorrow and buy thousands of website visitors from Google, Microsoft, Bing, or Amazon.
They’ll be happy to send you as many clicks as you want.
The real issue is making those website visitors convert into leads and sales for your real estate agency! Because always remember that advertising can cost a fortune.
That’s why it’s so important to have some advertising strategy, and having a fantastic marketing funnel will help you a ton too.
The single most important thing is to test small. Test very small, so you can check different marketing creatives and see what works.
Never let anyone tell you that paid advertising is simple. All paid advertising requires a ton of effort, skills, determination, and even some luck.
Here are a handful of Pay Per Click ad platforms:
One final tip is to contact any potential ad network that you want to use. Ask them if they have any coupons for new users! Sometimes, you might find outstanding deals for new customers, and it never hurts to ask.
One final option you have is to hire a marketing agency to manage your PPC advertising for you. PPC consulting or PPC management will usually run you a few hundred dollars (or more) per month in addition to your ad spend.
So naturally, PPC advertising does involve ample amounts of risk. Never let anyone tell you that PPC advertising is secure, or a guarantee! (I hate to keep saying this, but test small!).
# 7 – Buy Print Advertising To Generate Leads For Real Estate
Printed advertising is another hugely “old school” marketing method that is mostly overshadowed these days by online advertising.
Advertising in local newspapers, local classified ads, or local flyers could be a smart way to advertise your real estate agency services.
As always, it’s a genius idea to contact your local newspaper and classifieds to check and see if they offer any good deals for new advertisers.
You might be shocked to see that one newspaper offers a much better deal than other options, so if you consider local ads ask around!
Why Print Advertising Is Smart For Real Estate Lead Generation
The main reason why “old school” print ads are a smart move for real estate agents, is because you know for a fact that these leads are local.
So, you never have to second guess yourself regarding if you are targeting your ideal audience. You can ask any newspaper or publication for the paper’s subscriber demographics. With that information, you can try to determine if their audience is a good match for your real estate services.
One final tip that’s very important is to make sure that your ad rocks!
Remember that with local ads, there is no “click here” button like with online advertisements. Instead of a button, an offline ad typically has some written call to action. So, having a prominent call to action is doubly essential for any offline or printed ad!
Try your best to point your offline ad to some concise, and memorable URL. If you’re first getting started, try your best to find a competent designer who knows all about marketing and advertising.
Make sure that whatever website URL you are promoting is very targeted and direct. Please remember that your landing page is also a huge variable to consider. What type of landing page or marketing funnel would you promote?
Here are a few sample ideas for a simple real estate landing pages:
- A simple real estate consultation lead-generation page.
- A real estate email course registration page.
- Have a free real estate book signup form.
- A free real estate course registration page.
- Feature any lead generation funnel.
- A marketing funnel that captures their email so you can followup.
# 8 – Start A Free Facebook Group To Generate Leads For Real Estate
If your marketing budget doesn’t warrant any paid advertising at all, then Facebook is a powerful and ingenious idea.
Starting your Facebook group might be one of the single smartest marketing efforts that you ever consider.
A Facebook group can be your central hub of all content marketing efforts.
In your Facebook group, you can share daily real estate tips and helpful homebuying advice. You can also use your group to share your free courses, your webinars, your books, or any other content that you wish.
The strategy here is to attract local home buyers or sellers into your group for free real estate advice. Then, as people join, try your best to offer free tips, to answer questions, to share helpful content, and to answer any questions that you have.
Facebook groups can be a great way to build a tribe, to share compelling content, and to help your real estate clients!
You could even post a lead capture page, or a webinar registration page at the top of the group, so all members see it.
Why Facebook Groups Are Smart For Real Estate Lead Generation
Facebook Groups are an excellent way to build rapport, to build authority, and to help people. It doesn’t matter if you’re a real estate agent or a pastry chef, offering value and being helpful is always a genius move.
Here are a few smart content ideas for your real estate Facebook group:
- Offer to answer any questions that group members have.
- Post helpful real estate tips.
- Post excellent real estate articles that you find online.
- Promote your real estate related webinars.
- Invite group members to ask any question that they want.
- Promote any free books, free courses, or free content that you have.
- Offer free phone consultations to any potential home buyer or seller.
# 9 – Build An Awesome Email Funnel To Generate Leads For Real Estate
Email marketing can be one of the single best ways to generate leads for your real estate business.
Email marketing is dirt cheap these days, and there is minimal tech setup involved.
One of the first steps, if you want to generate email marketing, leads for your real estate business, is to brainstorm and create a lead magnet.
Never forget that your prospects won’t give you their email address for the heck of it. You need to offer something precious for your ideal client to provide you with their email.
Creating a lead magnet always begins with your ideal prospect in mind. How can you help your dream client buy or sell their home?
What’s something that they want badly? The lead magnet creation process is where your understanding of your ideal subscriber comes in handy big time.
Once you have an enticing lead magnet, you’ll need to build a lead capture page so you can get your email forms online.
There’s a handful of excellent page builders that you can use these days without any stress or technical trouble. So launching your email funnel is surprisingly manageable.
Why Email Funnels Are Smart For Real Estate Lead Generation
Email funnels are one of the coolest and easiest ways to build a list of email leads.
The best part about generating email leads is that you can continuously followup with amazing email content.
Try your best to deliver hugely valuable content to your email leads. That way, your prospects appreciate you and your efforts to help them through the very stressful process of buying or selling their home.
Here are some powerful ways to advertise your real estate lead capture page:
- You can promote your lead capture page on Facebook.
- You can promote your lead capture page on your blog.
- You can promote your lead capture page on LinkedIn.
- You can promote your lead capture page with online (or offline) advertising.
# 10 – Blogging To Generate Leads For Real Estate
Blogging is the last real estate lead generation method on this list. However, in my honest opinion, Blogging is arguably the single most powerful method for any small business owner!
If you want to get your real estate company listed in the search engines, then posting quality blog content can be a wise strategy.
Blogging can easily be one of the most intelligent ways to promote all of your marketing assets. You can share your lead capture pages, your webinars, your courses, your lead magnets, and your books right on your blog.
The best part about blogging is that this is a piece of digital real estate that you own. You’re in full control of what you post, how frequently you write, and you control the format and post frequency.
You can use your website/blog to share the following:
- Homebuying strategies for new buyers.
- Feature home selling tips for first time sellers.
- You can promote your real estate consultations.
- You can discuss industry gossip.
- You can even promote homes that you are selling right on your blog.
Why Blogs Are Smart For Real Estate Lead Generation
The first thing to realize about blogging is that you can set up a beautiful blog using WordPress without any technical chops.
Any web host worth their salt easily accommodates real WordPress these days. The better news is that there is an endless amount of WordPress themes and plugins to make your real estate website dazzle.
If your budget is tiny, then don’t fret, because a solid web host only costs a few dollars per month. I use Namecheap, and I believe their hosting plan only costs about $50 – $100 per year.
There are many nifty ways you can customize your WordPress blog too!
So you can install premium themes to make your blog look great, and there are plenty of plugins to help give your blog solid functionality.
There are plenty of WordPress plugins to help you with the following:
- There are email list building plugins.
- There are call scheduling plugins.
- There are eCommerce plugins.
- There are endless social media marketing plugins.
Summary On How To Generate Leads For Real Estate
In this humble blog post, you saw a massive list of real estate lead generation methods.
Remember that lead generation isn’t as easy as everyone says!
Lead generation requires a ton of grit, hustle, and effort.
The main idea is to offer tremendous value to your prospects. Try to provide such an excellent experience so that your real estate prospects have a great time.
That way, even if your prospect decides not to work with you at this time, they will at least remember you.
Moreover, they will hopefully rate you well and leave you positive reviews. Maybe they can even tell their friends and family that you’re a genuine real estate agent who truly rocks!
Good karma always helps your marketing efforts. 🙂
Thank you so much for reading this real estate lead generation guide! I hope that you had fun brainstorming with me!
Mike “Lead Generation Science” DeVincent