Are you a side hustler or a small business owner who wants to generate email leads for your business?
Maybe you’re frustrated because you search everywhere for advice, but nothing seems credible? Do you need email leads for your business quickly?
If you can relate to a drastic lack of email leads, then you should read this epic email lead generation guide.
In this email lead generation guide, we’re going to brainstorm ten powerful ways to generate email leads.
# 1 – Email Course Launching For Email Lead Generation
If you wish to generate email marketing leads very quickly, then launching a free email course can be one of the smartest strategies.
There are so many different reasons why email courses are a great email lead generation strategy.
The first reason is that an email course can serve as a beautiful lead magnet for your business.
Remember, your prospects won’t give you their email address for the heck of it! You need to offer something of tremendous value so you can get their attention.
That’s why email courses are so smart. You should design your email course so that it is attractive to your ideal prospect. That’s why knowing your perfect candidate is such an important variable to consider.
Another reason why email courses are so powerful is that they can be a smart lead generation strategy for any niche.
So your email course might teach the following:
- A dentist might create an email course that explains how to keep your smile healthy.
- A real estate agent might teach an email course all about selling and buying homes without getting duped.
- A gym owner could teach an email course that shows the top 10 best exercises to try at home.
- A diet coach could teach an email course that teaches all about their top 10 favorite healthy recipes.
Another primary reason why email courses are so powerful is that they are effortless to put together.
Your email course might be seven emails that teach valuable content. You can probably write seven short, actionable and worthy emails without much effort or frustration, right?
Why Email Courses Are A Smart Way To Generate Email Leads
Another excellent benefit of email courses is that you can use them to promote your offers and products.
Maybe at the end of each email in the sequence, you could promote one of your products or services.
What could your email course promote? Almost anything:
- If you’re a coach, then you could offer a free consulting call.
- If you’re a dentist, you could promote free teeth cleaning service.
- If you’re a chiropractor, you could offer a free consultation.
- If you’re an affiliate marketer, you could promote your favorite affiliate offer.
- If you’re an eCommerce vendor, you could promote your favorite products.
Another massive benefit of using an email course to generate email leads is that you can easily automate the delivery of your course.
So once your leads join your course, your followup emails deploy automatically.
If the technical side of things has you in a panic, then don’t worry! There are a handful of excellent email marketing providers that make email automation very easy.
Here’s a list of easy email autoresponders you can use for cheap:
# 2 – Webinar Marketing Automation For Email Lead Generation
If you want to add email subscribers and generate email leads, then please never neglect the ridiculous power of marketing automation!
One of the most epic yet most natural ways to automate your marketing stack is webinar automation.
A webinar can help you to generate email leads while at the same time, sharing a compelling presentation with your new email lead.
So, not only does webinar automation help you to generate a lead, but you can also share compelling content with your new prospect.
Webinar automation helps you with the following:
- Webinars help to generate email leads.
- Webinars can be a great way to serve your existing audience.
- Webinars can be an ingenious way to promote your offers, products, and services.
- Webinars can be an easy way to build rapport with your new leads.
Why Webinar Marketing Automation Is A Smart Way To Generate Email Leads
One thing that I always try to tell all of my students and readers is that karma is enormous!
The more positive vibes, value, and good intentions you spread in your market, the better off everyone will be.
I know, this may makes me sound like some hippy lol. But never forget that offering value to your marketplace can be a great way to build rapport.
The point of this rant is that webinars can be a great way to share some of your best stuff. This way, you can record a fantastic presentation that spreads the word about your new special webinar event.
If you want to brainstorm a webinar topic for your industry, here are a few ideas after a minute of brainstorming.
Here are a few fresh webinar marketing sample ideas for different industries:
- If you are a health coach, teach a webinar about the top 10 ways to stay healthy on a budget.
- If you’re an affiliate marketer, teach a webinar about the top 5 frustrations that your product solves.
- If you’re a dentist, teach a webinar that explains how to keep your teeth bright and healthy.
- If you’re a real estate agent, teach a webinar about how to sell your home without getting scammed.
As you can see, you can brainstorm a never-ending list of fresh webinar ideas. Try your best to share some of your best stuff on your webinar! That way, your audience will hopefully appreciate your help.
Remember, at the end of the webinar; you can promote one of your offers, products, or services!
Any event webinar platform these days will have an option to insert a pre-programmed call to action. So you can promote any landing page, sales page, or registration page that you have in mind.
# 3 – Coaching Funnels For Email Lead Generation
A coaching funnel is a unique type of marketing funnel that is remarkable if you want to offer tons of value in your niche.
A coaching funnel is perfect if you offer any consulting or coaching services.
Let’s pretend that you’re a diet coach who wants to generate email leads for your business.
You could create a simple landing page that promotes a 100% free health or diet coaching call. Tons of scheduling apps can handle this function for you.
When your ideal prospect lands on your landing page, they can click to schedule a call with you.
The beauty of a coaching funnel is that you can pre-qualify your leads before you talk to them.
Maybe you have a questionnaire in your marketing funnel that can help to identify those who you can actually help.
That way, you won’t waste the time of anyone who is beyond your capacity to offer service.
Why Coaching Funnels Are A Smart Way To Generate Email Leads
Getting on the phone with a prospect is something that can help you to generate massive rapport quickly with your subscribers.
During your coaching call, you can try your best to offer a ton of value. That way, if your potential client likes your style, then you can invite them to try your premium coaching services.
Even if your new lead decides that they don’t want to work with you, at the very least, they will appreciate your time.
Also remember, that a solid coaching funnel can also help you to generate an email list of email leads. So you can effortlessly follow up with your subscribers with helpful content.
# 4 – Lead Magnet Funnels For Email Lead Generation
Lead magnet funnels are easily one of the coolest ways to generate a lead. Always remember that your prospects won’t give you their email address for the heck of it.
That’s the beauty of a proper lead magnet funnel! The main idea is to offer an excellent ethical bribe to your prospect for them to join your email newsletter.
Your lead magnet will depend upon who your ideal email lead is, what they want, and how you can help them.
For example, ask yourself, what are the top 7 frustrations of your ideal email lead? Brainstorming and meditating upon this question can help you to develop nonstop lead magnet ideas that rock.
Let’s take a look at my favorite niche, the marketing, and small business niche!
Here are a handful of sample lead magnet ideas in the marketing niche:
- Lead magnet idea # 1 – How to generate leads on Facebook, even if your budget is tiny.
- Lead magnet idea # 2 – How to get more website traffic without slaving over Google, Bing, or Yahoo.
- Lead magnet idea # 3 – How to get more email clicks without spending a fortune on an email copywriter.
- Lead magnet idea # 4 – How to get more leads from social media.
- Lead magnet idea # 5 – How to get more email leads from LinkedIn.
One concern you might have if you want to generate email leads is the format of your lead magnet.
The original idea to remember is that the format probably doesn’t as much as you think!
Much more critical is your successful analysis of the demands of your ideal email subscriber.
Because you can have a gorgeous e-book, course, or lead magnet in the world with the best design ever, but what happens if there is no demand for that topic? Food for thought.
Why Lead Magnet Funnels Are A Smart Way To Generate Email Leads
Lead magnet funnels can be a smart way to share your expertise with your prospects, while at the same time generating a targeted email lead.
The even better news is that you can launch and deploy a beautiful lead capture page without any stress. Lead capture pages are probably the most “old school” method of directly inviting prospects to join your email newsletter.
When it comes to building your lead capture page, there are so many different choices at your disposal. If you conduct a quick Google or Bing search for the best landing page builders, you shall find a vast list of options.
The top advice I could ever give is to conduct your due diligence and research to find a page builder that you love.
Just about any decent and well-reviewed page builder can help you to tap into beautiful lead generation and landing page templates without any computer code. So, if the tech side of things hold you back, then worry not, this is easy!
# 5 – Solo Ads For Email Lead Generation
Solo ads are when you pay a small business owner or an email marketer to send your advertisement to their email list.
In my experience, most solo ad buyers advertise a lead capture page during a solo ad. Solo ads can be a fast way to generate email leads.
In other words, solo ads are email advertisements! I’m a huge fan of solo ads. But, solo ads are not for everyone!
Solo ads are usually best for those in a mainstream niche. The reason why solo ads are best for mainstream niches is that a lot of solo ad vendors have relatively general email audiences.
In other words, if you are promoting your local Pizzeria in Los Angeles, California, then solo ads are NOT for you. If on the other hand, you want general business opportunity email leads, then solo ads might be worthy of further investigation.
I’m a huge fan of solo ads! One reason solo ads are cool is that the leads you get are already on an email list! So, there is, in theory, a good chance that solo ad email leads are receptive to and appreciate email newsletters.
There are a few ideas you should know about solo ads. First of all, not all solo ads are created equal.
There are far too many lame and bland solo ad vendors out there selling low-quality clicks. If you ever encounter solo ad vendors selling clicks for dirt cheap, please run in the other direction!
Why Solo Ads Are A Smart Way To Generate Email Leads
Solo ads are an “ancient” (relatively speaking) email lead generation strategy! Believe it or not, solo ads have been around for a very long time.
Just remember that solo ads are not equal. There are so many solo ad vendors out there selling clicks. If you ever try solo ads, always try your best to search thoroughly for reviews.
Another huge solo ad tip is to test small! Never jump in headfirst and buy a substantial solo ad, because you never know how any solo ad vendor will convert with your offer.
As with any paid advertising, test small!!!
# 6 – Facebook Advertising For Email Lead Generation
Facebook advertising can be one of the smartest ways to generate email leads.
There are so many reasons why Facebook advertising is fantastic.
The main reason why Facebook ads rock is that Facebook is arguably one of the largest advertising networks on the planet.
Your end-users and ideal prospects are undoubtedly using Facebook right now.
Facebook also has tremendously impressive targeting features, so you can easily reach just about any audience that you have in mind.
Of course, you need a decent lead capture page, a webinar funnel, or any proper marketing funnel if you want to generate email leads on Facebook ads.
As with any paid advertising campaign, you must test small to see what works for your lead generation efforts, and what doesn’t.
Why Facebook Advertising Is A Smart Way To Generate Email Leads
Do you ever go fishing? If so, then where would you prefer to go fishing?
In a fishing hole with no fish? Or, a fishing hole with tons of fish? The fishing hole with tons of fish sounds a lot better!
That’s why Facebook advertising is one of the primary sources for pay per click advertising. Facebook has a ton of end-users who can receive your ads.
As you know, Facebook also works hard to gather as much information on its users as possible. This collection of data makes it super easy to narrow your ads, so only your ideal prospects see your landing pages.
Two big reasons why Facebook advertising rocks:
- Facebook has a ton of end-users! There is no shortage of traffic on the Facebook advertising network.
- Facebook collects a ton of data on its members, so it’s easy to target the right audience!
# 7 – Podcasting For Email Lead Generation
Do you know how simple it is to start a Podcast? Maybe you think that Podcasting is difficult or expensive?
It’s unfortunately easy to overlook the power of Podcasting for email lead generation.
If you have a cheap microphone, and some content ideas, then Podcasting is probably one of the easiest of all content marketing methods.
You can get started by using a USB Microphone available at Target, Walmart, or Amazon. You don’t need a super expensive or complicated tech setup to start a worthy Podcast.
You can use Audacity to record your podcast lectures. Audacity is a free piece of open-source software available for Windows and Linux. It’s the same software I use to record all of my online courses and any audio content.
You also need a Podcast host to create a Podcast. Podcast hosts are very cheap, so don’t stress out about this step. You can get a decent Podcast host for $5, $10, or $15 per month comfortably.
Once you have your Podcast host, you can then recording some episodes, and submitting those episodes to various Podcast directories.
The truth is that launching a Podcast is relatively simple. The most challenging thing is creating helpful content for your ideal prospects on an ongoing basis!
After you develop some fresh content ideas, the next step is your marketing and advertising strategy.
In the end, or beginning of each Podcast episode, you could pitch one of your email lead generation funnels.
Maybe at the beginning of the Podcast, you could promote one of your webinars. Or, you could advertise an email course, a lead magnet, or even a consulting funnel.
How to promote your email newsletter during your Podcast:
- You can promote your lead magnet at the top of your Podcast.
- You can promote your lead magnet at the end of the Podcast.
- You can advertise your webinar funnel during your Podcast.
- You can promote an email course during your Podcast.
- You can promote any marketing page you want during your Podcast! Have fun with it! 🙂
Why Podcasting Is A Smart Way To Generate Email Leads
Podcasting, like any suitable content marketing method, is all about sharing your best content with the world.
Don’t hold anything back! Strive to provide excellent content, so you can attract your dream email lead who will love and appreciate your efforts.
When trying to brainstorm potential Podcast episode ideas, keep your ideal prospect in mind. What problems, questions, and issues are they having?
Use your knowledge of your ideal prospect to create awesome Podcast ideas!
At the end of your Podcast, gently pitch your lead capture page so you can promote your email newsletter.
That way, every time you launch a new Podcast, you get a chance to generate a new email lead.
# 8 – Blogging For Email Lead Generation
Blogging is one of the coolest ways to build your email list and to generate email leads!
There are so many important reasons why blogging is an ingenious marketing method.
Arguably right at the top of the list, is because blogging is a natural way to share value and to help your prospects.
If you use WordPress, arguably the world’s top content management system, then blogging is also ridiculously easy.
There are tons of WordPress plugins and themes to improve the look and function of your blog dramatically.
You can use email list building plugins and lead generation themes so that you can customize your blog in a variety of ways.
There are countless and creative ways to promote your email list on your blog.
Here are some fresh ways to promote your email list on your blog:
- You can promote your lead capture page at the top of your blog in a “welcome bar.”
- You can advertise your lead capture page in a sidebar widget.
- You can promote your lead capture page at the end of every post.
- You can advertise your lead capture page in the body of your blog post content.
Why Blogging Is A Smart Way To Generate Email Leads
Email marketing is a very cheap way to publish online content. You can buy a common .com domain name for about $10 – $20 per year.
A web host doesn’t cost that much money either. I pay around $50 – $100 per year for this website, and the cost isn’t bad at all.
So, if you love to brainstorm awesome content ideas, and if you want to help your marketplace, then blogging rocks.
Another exciting idea is that you can turn your blog content into so many different content types.
For example, you can turn your blog content into videos, Podcasts, social media content, e-books, email courses, and even video courses!
So, if you spend the time to create excellent blog posts, you may as well turn that content into other formats too.
You can then try your best to pitch your lead magnet in your various content types to generate email leads across all platforms.
How you can transform your blog posts:
- You can turn your blog posts into email newsletter content.
- You can turn your blog posts into Podcast content.
- You can transform your blog posts into e-books.
- You can turn your blog posts into social media content.
- You can turn your blog posts into email course ideas.
- You can even turn your blog posts into video course content.
- Your blog posts have limitless potential, which is another reason why blogs rock!
# 9 – Pinterest Marketing For Email Lead Generation
Pinterest is becoming one of my favorite websites to check out. I spend more time on Pinterest than I do just about any other social network, other than maybe Twitter!
If you’re not sure what Pinterest is, it’s a social/search website where you can share your blog posts and artwork.
Pinterest is also said to be a visual search engine. For that reason, Pinterest can also be a brilliant way to brainstorm and analyze your ideal demographic.
If you love to create blog posts, and if you create cool artwork for your posts, then you may as well share that content on Pinterest.
There are a bunch of reasons why Pinterest is incredible for email lead generation.
One of the top reasons is because Pinterest makes it super easy to share your blog posts and content right on their platform.
So, if you create lots of blog content, then it’s effortless to publish and share your content on Pinterest.
Another impressive feature that I love about Pinterest is the concept behind group boards.
I manage a group board called “Share Your Blog With The World,” and there are thousands of members!
In invite you to join the board so that you can network and brainstorm alongside a ton of other nerdy marketers. If you love nerdy marketing topics, then you should join.
Why Pinterest Marketing Is A Smart Way To Generate Email Leads
Pinterest can be one of the coolest ways to promote content that you create.
If you love to brainstorm with like-minded colleagues, then Pinterest rocks!
Also, it’s important to note that Pinterest works best if you have beautiful artwork for your blog.
If you’re not the best graphic designer in the world, then don’t worry. I love to use Canva to design beautiful artwork to share on Pinterest.
Canva is free, and it’s an excellent way to design beautiful graphics to share on Pinterest.
If you decide that you wish to give Pinterest a try, then it’s as easy as joining a few Group Boards or creating your own.
As with any content marketing strategy, try your best to share excellent content that helps your ideal prospect.
That way, hopefully, you can generate authority with your prospects, which is always the name of the game!
# 10 – Book Launching For Email Lead Generation
When it comes to email lead generation, usually, book funnels aren’t the first thing that people consider.
But, if you want to generate email leads, then I propose that your book readers can make the best email subscribers.
If someone reads your book and decides that your book rocks, then that prospect can make the best email subscriber that you ever have.
Think about it. Your readers are consuming your book, and hopefully, they think that your content rocks.
There’s a chance that your readers might love to get your email newsletter content too.
After all, your book reader is reading your book, and if they like your writing style, then they make the perfect email lead.
That’s why if you publish a book, it can be a genius way to invite your readers to join your email newsletter.
There are boatloads of smart ways to promote your email newsletter or email list to your book readers.
How to promote your email newsletter or email list to your book readers:
- You can plug your email marketing funnel on the book download page.
- You can promote your lead capture page at the footer of every page in your book.
- You can promote an active call to action to join your email list at the end of the book.
- You can introduce your book with a short offer to join your email newsletter.
- You can promote some marketing funnel randomly throughout your book, or wherever it makes sense.
Why Book Launching Is A Smart Way To Generate Email Leads
When it comes to building an email list, you want email leads who appreciate your writing style.
Remember that not everyone will appreciate your style. Some people might love your style, and some might hate it.
That’s why a book can make one of the most appropriate email lead generation strategies. Because you can, in theory, attract those, who love your writing style.
Think of it this way. If someone buys your book, and they read it, and they hate your style, do you think they will subscribe? Probably not.
And that’s okay! Not everyone will appreciate your writing style. Some may love your writing, and some may hate it. And that’s okay.
The point is that you can give a chance for those who love your writing style to get more of your content. It’s as simple as inviting your book readers to subscribe to your email list.
Promote your webinar funnel at the end of your book. Or, invite your readers to join your email newsletter directly.
The main idea is to turn your book readers into email leads by writing excellent content. If your readers love your book, then they might cherish your email newsletter content too.
You won’t know unless you ask. And, if you don’t ask, then your readers will never join your email list anyway, so you have nothing to lose on that front.
Concluding Thesis For This Email Lead Generation Guide!
I want to thank you kindly and very much for reading this email lead generation guide.
I know how annoying and sad it is when you want to generate email leads, but it seems like you’re spinning your wheels.
That’s why I invested so much time writing this guide for you. Because email marketing is a topic that I love, and I hope that this content serves you well!
If you ever have questions about email lead generation, then please let me know.
Until that time, have a great day, and remember, that positive karma is the best email lead generation strategy!
Mike “The Email Lead” DeVincent