This post is all about buying Solo Ads. (If you’ve never heard of a Solo Ad, it’s basically a method of online marketing where you “Rent” space in someone’s newsletter”.) – Anyway, I’ve been brainstorming on my experience with Solo Ads, and the phenomenon where people are trying to “Get Rich Quick” by using Solo Ads.
Here’s my carefully demonstrated two cents:
I’ve been buying solo ads for just about 3 years now, and have managed to build a subscriber list with quality prospects at a profit. (I won’t tell you exact figures, but I have thousands of subscribers – all at a profit).
This is saying something – because 99.99% of people who buy solo ads will ultimately lose money. As a result, they give up on the practice, call it a scam, and then leave the industry like a bat out of hell.
I can say that for a fact… Based upon my personal experience and observation… Most of the newbies who started with me years ago, are now gone, they’ve quit, they’re literally missing from the game.
Yet I remain. I’m here to tell you that. But first, I want to talk to you about why most solo buyers ultimately fail.
Why is that? Why Do the Majority of Solo Ad Buyers Fail?
Lots of reasons really. I could literally write a novel on why 99.99% of people who get into the solo ad game fail.
One main reason, is because they just don’t have the money nor aptitude to properly split test and track data.
Sounds harsh right? – Well the majority of people buying solo ads are doing it for the wrong reason.
They’ve bought into the hype that buying solo ads and turning profit takes absolutely 0 effort.
What most people find, is that it’s EASY to go broke FAST buying Solo Ads.
The Result of my 4,521 Click Case Study
Anyway, my last split test tracked 4,521 clicks and it drew 2,237 opt-ins, resulting in a 49.48% opt-in rate.
Not really ideal, but much better than the typical newbie might expect.
Which brings me to rule number one, always have an awesome squeeze page that converts on average, at LEAST 40%.
I see people claiming 15% or 20% and they’re happy with that… Imagine the difference between 15% and 49.48% opt-in rate. If you have 4,521 clicks, a 15% opt-in rate would yield only 678 opt-ins. That’s compared to the 2,237 opt-ins that I got.
Now Think About and Understand This – Or You’ll Fail
Let me ask you a question… Which scenario would statistically improve your odds of success…
Working with 678 opt-ins… Or 2,237 opt-ins? Which scenario dramatically increases odds of profitability?
The answer is of course… 2,237. And that’s the first reason why 99.99% of solo ad buyers fail and lose a boatload of cash – it’s because their Squeeze Page absolutely sucks, performs like crap, and won’t yield any decent quantity of subscribers.
The funny thing is, the Squeeze Pages I use are 100% ugly, 100% lame, and only take about a moment to consume (and even less to create). These other fancier, prettier Squeeze Pages might look pretty, but will they ever claim a 69% opt-in rate off of cold traffic? I don’t think so. Not according to my statistics at least.
Why Solo Buyers Fail; They Don’t Test and Track Buyer Data
Every time I buy a solo ad, and I mean EVERYTIME, I track certain data.
The chief variable of consideration, is WHETHER OR NOT THE LIST CONTAINED BUYERS. I don’t really give a damn about anything else.
Opt-in rate, top tier countries, time it takes to send clicks – ALL SECONDARY to whether or not the list contained buyers.
It doesn’t matter what the guru hucksters tell you, buyers on a list is the chief variable of consideration, for a number of reasons.
First, it helps you eliminate FAKE traffic. (Yes, the solo ad world is FILLED TO THE BRIM with shady practice and middlemen that are pushing fake traffic). – as someone that’s been studying traffic for nearly a decade I think I recognize these malfeasant practices better than anyone in the solo ad industry, but remember the best way to combat this is by tracking your own statistics.
Second, is that people are too damned lazy to track data, and instead rely upon the data of someone else. There’s a saying in Database programming; garbage in, garbage out. A word of advice… The only way you ever know if data is garbage, is if you carefully compile the data on your own. What I’m trying to tell you is, track your own data, because it’s the most valuable information you can ever possibly obtain.
One More Word of Advice… Followups, Funnels, One Time Offers
Another reason the majority of Solo Ad Buyers fail dismally, is because they’re too scared to sell anything.
My recommendation is to ensure that you monetized the HELL out of your Solo Ad Buys. This includes having an exit-pop on your Squeeze Page… Having an immediate One Time Offer, and preferably a good sales funnel behind the first offer.
In addition, if you can segment your list based upon lead-behavior, you’re going to statistically skyrocket your odds of success.
And finally, (This has already been too longwinded), you’ll want to followup with your leads into perpetuity.
Don’t build a list of subscribers only to NEVER contact them, that’s INSANE.
This is a Numbers Game. I Call it “Buy or Die”
If you’re spending money on leads, you should contact them religiously, until they “Buy or Die”.
Sounds harsh right?
Well it doesn’t have to be.
You’re in business to make money, and to help people.
If you can’t get people to take your help…
You’ll go out of business.
And then – where will your customers be?
Food for thought.
And take care
Mike “4,521 Clicks” DeVincent
PS: If you like what I had to say about Solo Ads, you’ll definitely LOVE the hardcore numbers and statistics that I recorded here. You can download my solo-ad case study here, where you’ll also learn which squeeze page converts like GANGBUSTERS… And which ones to avoid like the plague. You’ll love it I think.
That book contains copious notes, that I spent a boatload compiling, and you can get it free. It’s better than 99.99% of the Guru Courses on email marketing, and it’s FREE. (Yeah dude. I’m crazy, and a BAD marketer).
Mike “Double Dipping” DeVincent