Why Privacy Matters Now More Than Ever For Small Business Owners
If you’re reading this then there’s a good chance that you too have been concerned about the world of IT security and privacy. Remember that your end users feel the same way.
Over the last couple of months, you’ve probably noticed that privacy and IT security have really skyrocketed to the forefront of everyday discussion regarding what should be and is acceptable discourse.
Well, these days, privacy matters more than ever.
That’s why I’m currently in the process of deleting accounts that I no longer use, and opting out of certain services that pester or hamper my ability to think clearly (lol).
The Important Part Is That Your Customers And Readers Are More Privacy Conscious Than Ever.
IT security and privacy has always been an issue, however, it seems like more and more the average consumer is paranoid about how companies are using their data.
So ask yourself; how are you going to make your end users feel safe?
- Is your blog HTTPS encrypted?
- Is your email newsletter super easy to opt-out of?
- Is your blog literred with aggressive ads that the common adblockers (uBlock origin, AdBlock Plus) are going to flag?
These are super important questions to ask as we now live in a world, where end users are super paranoid about information disclosure, and they want to know exactly how you’re using their data.
Another Thing To Remember Is That The Big Tech Services Have Policies And Procedures That Arguably Impact Everyone.
In addition to the increased awareness of the average end user when it comes to privacy, also remember that the big tech companies are also concerned about this.
For example, more and more, search engines and browsers want to make sure that your websites are cleanly coded, secure, and aren’t bombarding your end users with aggressive advertising.
This is a fascinating occurrence that has resulted, from the immense popularity of certain technologies. In other words, since the vast majority of humans on the planet are using a relatively small handful of technologies, those technologies have significant clout when determining what’s acceptable use.
More and more end users are using browsers that automatically block ads, popups, and soon enough Flash will be a thing of the past.
So your end users are concerned, which as a result will ultimately lead to large tech companies accommodating them, one way or the other.
So, Here’s My Two Cents Going Forward.
If you do any sort of online publishing, be sure to put your end users, and their peace of mind first.
And, if you have a blog or web presence, try your best not to have any aggressive advertising, any “hard” exit pops (also known as exit pops that your end user cannot escape from, lol), and also consider making your own organic advertisements so as they don’t get blocked by the big ad blocking widgets.
This is just my humble two cents after being a paranoid IT security freak for much of my life, and silently observing what’s occurring in the world of tech and online publishing.
In any event, I hope that this document finds you well, and I wish you the absolute best.
Cordially and humbly…
Mike “Security Minded” DeVincent