One of my awesome students asked the other day, what the best way to build authority was.
Especially if you’re new to that niche, or have absolutely zero experience.
What do you think my response was?
Email marketing? Blogging? Posting in forums?
Well, all three of those things work. I do them every single day.
BUT, one stands blatantly above the others.
And that, is product creation.
Take me for example.
A few years ago, I created a product called “The Paid Traffic Omnibus”. Which was basically a massive list of traffic sources.
Shortly thereafter, I created a product called “The 21 Hottest Affiliate Programs”.
See, I didn’t require any experience to make those products.
In fact, at that time, nobody knew me. The gurus blew me off. Nobody even liked me.
But that didn’t stop me from creating my own products, and claiming an audience.
All I had to do, was research a little, and throw a sales page together.
And boom. Suddenly, I had hundreds of buyers on my list as a result.
Obviously, it took effort to promote the products on the WarriorForum and such, but it worked.
Product creation 101.
So, how’s that for authority?
Suddenly, you have products, a list of buyers, and people who are reading (and or) watching your stuff.
So, if you ask me what’s the best way to build authority, I would have to say it’s to create your own products.
You’ll brainstorm the 7 coolest product creation ideas that work, even if you’re a stone cold newbie.
And, it doesn’t cost anything to throw some products together you know. If anything, maybe a few bucks.
And, even if nobody ever buys your stuff, you can still build your asset library, and then offer them as bonuses, or even freebies down the line.
So, you can’t lose. You win either way. All the while stacking authority, in almost any niche.
Mike “The Real Growth Hack” DeVincent