Today, April 02 2017, is National Peanut Butter And Jelly Day.
What a fascinating occurrence.
What I’m trying to do, is decide whether or not there’s a hidden metaphor in this phenomenon that we can unlock, and benefit from.
I think there is, and it goes something like this.
These days, as entrepreneurs, there’s so many different directions we can go in.
There are so many different ways you can deliver value, interact, and make our claim in any over saturated space of your choosing.
How are we supposed to decide what to do, and how to conduct ourselves?
How can we differentiate among the infinite horde?
Well, let’s go back to National Peanut Butter And Jelly Day.
Peanut Butter And Jelly isn’t anything special.
You’re not going to write home about it. You’re not going to bend over backwards to get it. And it sure as heck isn’t loud and flashy.
But it’s something just about everybody loves. Everybody knows about, and has had Peanut Butter And Jelly.
Most importantly, Peanut Butter And Jelly has the basics covered masterfully.
It’s something everyone appreciates, even if it’s not the fanciest or most innovative.
So maybe, that’s something we as entrepreneurs should aspire to.
Focus on covering the basics optimally, so no matter which direction you take in this chaotic result that is life, you’ll give yourself a chance.
A chance to be known for executing well. For delivering value. And for being a genuine article.
That’s what I take away from Peanut Butter and Jelly Day, after much meditation.
Talk later, and make the most of your day.
Cordially and humbly…
Mike “PB&J” DeVincent