Are you an email marketer, a newsletter publisher, or absolutely anyone who publishes email content?
If that’s the case then this blog post is for you. We’re going to spend some quality time brainstorming some awesome content on the topic of lead generation, and email marketing.
Because I honestly believe, even in this world of social media and video, that email marketing can still be the single best way to promote your business.
Email Marketing Tip # 1 – Try To Be Of Value.
I don’t really care what niche you’re in, what type of content you’re trying to promote, how frequently you email your subscribers, or what email marketing tools that you use.
Because there’s one strategy that counts far more than any of those tactics. The strategy I’m referring to, is being of value to your subscribers.
This is, in my opinion, one of the most important goals that all email marketers and email publishers should have.
Because imagine this scenario; imagine if your end users actually found your content to be valuable. That would make it much easier for you to build your audience, and continually brainstorm awesome content, right?
Because you would feel appreciated, and I think that if your end users actually find your content to be valuable, then there’s a much higher chance of them staying subscribed to your email newsletter over the long-haul, and they would probably also be more receptive to you whenever you recommend a product, or make some type of sale.
Email Marketing Tip # 2 – Remember Who Your Audience Is.
I honestly believe that being of value is an excellent goal to have; so, this might lead you to ask; how the heck are you supposed to be of value?
That’s why knowing who your audience is so important.
My own philosophy is to create content that’s designed to solve the problems that my email subscribers are having.
The only way this is even remotely possible is if you invest the time required to get to understand your ideal prospect.
Try to learn what problems and frustrations they have, so you can better create content that’s relevant, timely, vibrant, and useful.
I think if you strive to know your ideal prospects and their core desires, then you’ll have a much easier time creating content that’s truly and genuinely designed to help them.
Email Marketing Tip # 3 – Try To Have An Awesome Lead Generation Funnel.
I think that knowing who your audience is, and truly wanting to help them is a genius strategy for all email newsletter publishers and self-publishers of all strokes.
I also believe that having a competent email marketing funnel can be one of the best ways to introduce your subscribers to your email newsletter.
So, when I create an email lead generation funnel, I usually have the following goals:
Lead Generation Funnel Goal # 1 – Thank The User For Subscribing!
Immediately when a new subscriber registers for my email newsletter, I present them with a note (either text or a video) that briefly thanks the end user for subscribing.
I truly appreciate every single email subscriber, and I’m honest and earnest when thanking them for registering.
Lead Generation Funnel Goal # 2 – Remind The Subscriber To Check Their Email.
As soon as new email subscribers join my email list, I cordially remind them to check their email for the first email newsletter issue!
The issue contains a bunch of my best marketing reports, so I honestly think that the subscribers will have a ton of fun checking it out, and am sure to drive home the fact that they should check their email to receive their welcome gifts!
Lead Generation Funnel Goal # 3 – Introduce Myself Briefly.
I also try my best to briefly introduce myself.
I let the new subscribers know that I am truly and honestly going to try my best to help, I also tell them a little about what they can expect as an email subscriber.
This little message can help to brand myself and my email newsletter just a little bit, just in case that the new email subscriber has absolutely no clue who I am, this can help break the ice a little bit. (I also think that if you spend just a moment introducing yourself, that you’ll have a much better chance of being remembered by your subscribers, which is obviously a huge thing, right?).
Lead Generation Funnel Goal # 4 – Promote Something!
It’s my belief that your lead generation funnel should also promote something, almost immediately!
This is important, in my opinion, to help afford the cost of advertising.
Because make no mistake. If you want to help your end users, then the best way to do that is to stay in business! If you want to stay in business, then you are going to have to eventually sell something, right?
So, literally, on my confirmation page, after I thank the subscriber, remind them to check their email, and introduce myself, I usually include a call to action promoting some type of affiliate offer or my own offer.
This is usually whatever my “favorite” offer is at the time, and I try to make sure that it’s a high-quality offer that can actually provide value and help the end user.
This entire step is simply designed to help generate a sale as quickly as possible so that I can TRY to break even on any advertising budget that was used when generating a lead.
Email Marketing Tip # 4 – Always Try To Brainstorm Content Ideas! Never Stop Learning, And Writing!
Managing an email newsletter, an email list, or any type of self-publishing endeavor requires an abundance of hard work, effort, passion, and grit!
This is especially true when it comes time to create new and fresh content on an ongoing basis, it’s a problem that can seem insurmountable in many situations.
If you’re a fan of my work, you know that I’m senselessly passionate about writing and email marketing (lol).
To be honest, I think that one of the biggest problems I’ve encountered over the years, is that it’s so easy to eventually SLACK OFF with your email newsletter.
What I mean is, one thing that’s very easy to do, is to succumb to writer’s block, and then never create new content.
This is something that, in my opinion, you need to encourage and fight ferociously (lol); in other words, never stop brainstorming how you can help your end users.
This is a huge problem in my opinion, because in my opinion, one of the biggest tragedies in the world of email marketing, is when you work hard to build an email list, and you generate leads who want to hear from you, and then you never send any quality content their way!
I have to admit, that this is a huge and costly mistake that I have definitely made, so these days, I hustle hard in an attempt to always have awesome content that I can publish.
Thank You So Much For Reading This Document, You Rock!
I must admit that I’m madly in love with email marketing.
I truly hope that you found this content to be valuable because I had a ton of fun writing this for you.
Until next time, please have a beautiful day, and never hesitate to reach out if you have any questions, comments, feedback, or if you just want to send your regards.
Until that time, please stay cool, and have an amazing day!
Mike “Email Strategy” DeVincent