I’ve been blogging on MrComputerScience.com since June of 2010, and after all that time I still absolutely hate the world of marketing and advertising.
So, that’s why I want to talk about how you can choose the perfect topic for your blog, or for your newsletter.
The most important thing to remember, is that I have personally known so many bloggers, writers, and entrepreneurs, who ultimately end up quitting their blog.
Maybe after a few months, or even a few years, they eventually quit their blog, and they quit writing all together.
This is something that you’ll probably notice if you’ve been in the blogging world for any amount of time.
Because, as you know, most startups fail. Many sources cite that around or even over 90% of startups ultimately fail.
I like to throw the world of bloggers into this same 90% of failure rate.
So, I believe, if you want to start a blog, or an email newsletter, that there’s one main criteria that can help you to choose the perfect niche.
That Main Thing, Is To Ask Yourself, What’s Something That You Absolutely Love To Write About?
What’s a topic that you could continually write about, even if nobody ever read a single line of your content?
For me, I love to write about email marketing, IT security, blogging, and lead generation. Those are a few topics that I absolutely love, and I also know a lot about.
Now I challenge you to ask yourself, what are a small handful of topics that you absolutely love?
To me, that’s the single most important thing.
Because, so many bloggers end up getting sick and tired of creating content, simply because nobody ever reads their stuff.
So maybe after a few months of not getting any traction, they end up quitting their blog all together.
A ton of my students have asked me about different niches over the years.
They ask my about XYZ niche.
My advice is always the same.
Choose A Niche That You Love. Don’t Start A Blog, Or An Email Newsletter, For The Wrong Reasons.
The best strategy for a blogger, or an email newsletter, is to just try your best to help people.
Make your content helpful, so that anyone who happens upon your content, is going to love it.
That’s why, being a blogger or a newsletter writer over the long-term can be so powerful.
Because, the more content you write, and the larger your body of work becomes, the higher the odds of someone actually finding, reading, and enjoying your content.
Choose A Niche That Excites You.
So that even if nobody ever reads your content, then at least you won’t be wasting your time, and you’ll enjoy every moment of what you’re doing.
And, you’ll also become a better writer, because writing is something that can improve dramatically over time. Also, the speed at which you write, can improve big time if you write frequently enough.
These days, I can write a 500-word blog post in about 5 to 10 minutes, simply because I’ve written so much over the years on these types of nerdy topics.
One Final Note, Is That Just Because You Choose One Topic, Doesn’t Necessarily Mean That You Must Strictly Abide By That Topic Indefinitely.
When I first started my blog in June of 2010, I blogged mainly about computer science and IT related topics.
I blogged about how you can build a blog, how you can build a computer from scratch, about wireless encryption algorithms, computer programming, Botnets, identity theft, how to protect yourself from viruses, and things along those lines.
Eventually, I started to build an email list, and then my subscribers showed more and more interest in learning about how to build an email list, and how-to setup their own blogs.
So, I kind of switched topics, because my philosophy is that, it can be a great idea to write whatever comes naturally to you, and it’s also a great idea to take the demands and interests of your readers into consideration.
If you know for a fact that your readers are interested in a topic, then you should definitely consider coming up with some really cool content ideas just based upon that.
In Any Event, I Thank You So Much For Checking This Out.
I didn’t mean to rant and rave for this long, but I’m passionate about this topic because I’ve personally known so many friends, colleagues, and peers who eventually end up quitting their blog, and their email newsletter, simply because they get sick and tired of the topic they’re creating content about.
So always remember to never choose your blog topic for the wrong reason.
Choose a topic that you love, so that creating content is a dream come true, and not some ugly chore.
Until that time, please remember, that you can always contact me if you have any questions, or if you want me to create content on a topic.
One of my main goals is to create more awesome content, and you can help me accomplish that goal by asking questions, and I invite you to do so with open arms.
Please have a beautiful day, and always remember that life is glorious.
This has been Mike DeVincent of MrComputerScience.com, and I’m signing off.