Have you ever been frustrated because you have a beautiful webinar planned, but you just don’t have enough of a budget to bring it to the world?
If that’s the case, then let’s spend a few minutes brainstorming a few cool ways that you can promote your webinar registration page without spending a fortune, or even worse, going into debt to get eyeballs on your webinar presentation!
You never have to tell me how tight money can be these days, especially if you’re a tiny “one-person-army”.
You don’t have tens of thousands to promote your webinar registration link on Facebook, so what are you going to do?
Well, the first thing to do when trying to promote absolutely anything, is to ask yourself, what assets do you currently have?
- Do you have a blog?
- Do you have any social media profiles?
- Do you have an email list?
- Do you frequent any forums where your audience hangs out?
Promoting your webinar on your blog!
I’m always ranting about how your blog can be the single best platform to promote ALL of your marketing pages.
These days there are so many services and plugins you can use to create a “welcome bar”, “exit intent popups”, and other tools to insert a big fat call to action into your content.
This way, no matter what page your end users happen across, you can prominently promote absolutely anything you want.
Personally, I use a freemium service called “AddThis” to create these calls to action, and the best part is that AddThis also gives me a boatload of statistics and data to analyze so I can tell which of my CTAs are working the best.
Promoting your webinar on social media!
Do you have a ton of social media followers?
Maybe you have an awesome Twitter profile, a Pinterest profile, a Facebook group, or maybe you just have a ton of followers on LinkedIn.
One of the easiest things you can do today, as in right now, is to set your “website URL” within these social media profiles as the URL of your webinar registration link.
That’s the lowest hanging fruit in all probability, but there is also other stuff you could do.
You could create blog posts, and then simply create an update letting your followers know about your new blog post.
The beauty is that your blog posts are then going to subtly promote your webinar registration link via your “welcome bar”, and “exit intent popups” on your blog itself, so promoting your blog also promotes your webinar registration link.
The genius part about this idea, is that you could do this every single day if you wanted to. Because you won’t simply be sharing the same exact webinar registration link over and over again; instead you’ll be sharing awesome, and fresh content.
So every single day you could write an awesome blog post that’s designed to help your ideal prospects, and then you could write a tiny little preview of the post on your social media profiles and link to your newest blog post.
This way, you won’t feel bad about directly promoting your webinar registration link over and over again, which your end users would probably get sick of after a while lol; instead you’ll be sharing unique fresh content, and that content “points” the flow toward your webinar registration link.
Promoting your webinar via email marketing!
If you have an email list, obviously this is an unfair advantage.
The cool thing is that, you could “change up” the topics of your webinar, so that perhaps each and every month you have a new topic to share with your audience.
So maybe you could write down and brainstorm 12 different webinar topics that you could host.
And then, each and every month, you could host a brand new webinar.
This way, you always have something fresh for your audience, and you’ll never have to worry about promoting the same event over and over again.
This is the perfect “long-term” strategy in my opinion, and it could also help you to build massive goodwill with your audience, and you could generate trust if you’re able to successfully help your audience.
Promoting your webinar in forums!
I know I know. Forum marketing just isn’t cool anymore, especially since we’re headed into 2018 for goodness sake!
However, please remember that forums can still be a really cool place to plug your webinar registration link, especially if your forum is stuffed to the brim with an audience who would benefit from your webinar presentation.
So ask yourself, do you frequent any forums where you can insert a call to action? More importantly, do they allow you to promote your own links within your forum signature? If yes, then definitely consider this as some premium action, yo.
PS: In case you’re thinking “Dude, Mike, I’m calling shenanigans! Forum marketing doesn’t work anymore!”, then I humbly submit to you my click tracking statistics over the last year or so:
As you can see, I’ve generated about 687 unique clicks, and about 749 clicks total purely from forum marketing.
Again, I know what you’re thinking.
“749 clicks?!!? Big deal! That’s chump change!”.
Which may or may not be true, but remember, if you had to pay for 687 unique clicks with Facebook Advertising, it could easily cost you a few thousand dollars.
So heck, I consider this a nifty little horde of free traffic, if I do say so myself!
In Summary, It’s Possible To Promote Your Webinar Registration Link Without A Massive Budget!
Of course, these methods all require one thing on your behalf, well actually two things.
The first thing that these methods require of you, is effort.
The second thing that these methods require of you, is time!
So, please endeavor to spend both time and effort to promote your webinar, or any type of event.
At the end of the day, you’ll be doing the world a ton of good, because I’m confident, that your webinar can change the world for the better! Right?
Your audience (and prospective audience) will thank you for the effort in the end, hopefully.
Thanks so much for checking this out, and please have an awesome day!
Cordially and humbly…
This has been Mike DeVincent of MrComputerScience.com and I’m signing off.