I wrote a book many years ago, that taught how to repurpose content.
It was one of my most popular books at the time, and the premise of the book was simple, and as follows;
It’s much easier to create beautiful content ONCE, and share that content everywhere, than it is to constantly create awesome content on a reliable basis.
The reason for that is simple.
As a “one person” entrepreneur, we’re drastically outgunned, outnumbered, understaffed, and overpowered.
And compared to many of our successful competitors, let’s face it, we’re dead broke.
Especially when compared to the goliath gurus, the billion dollar companies, and the massive organizations with entire teams and marketing budgets the size of Lake Superior.
What about all of the work we have to do as “one person team” entrepreneurs?
- We have to handle tech (and customer) support.
- We have to design our lead capture pages, sales pages, thank you pages, webinar pages, et cetera.
- We have to research new content ideas, AND WRITE new content.
- We have to be the copywriter.
- We have to the be graphic designers, copywriters, plus make sure that our websites stay online.
- We have to scout for affiliates and joint ventures.
- We have to handle our taxes, and keep track of every nickel and dime that we spend, or make.
- We have to plan promotions, new products, blog posts, social media content.
I could rant and rave, and continue this list for a long time, and I’m sure you could help me.
The main point of this, is that repurposing your content gives you a chance to get your name out there, without any ongoing extended efforts.
Repurposing your content, allows you to “capture” your best content in a bottle so to speak, so you can unleash it whenever you want, and at the best moment.
There are so many ways you can effectively repurpose your content.
You can turn your books into video courses, your books into videos, and your blog posts into social media content.
Another awesome way to immortalize your content, is by hosting automated webinars.
So you can construct the perfect sales pitch once, and then use it over, and over, and over.
But, my single favorite and in my opinion the single most important way to permanently immortalize your content, is via an automated email funnel.
Here’s the perfect formula that I’ve been using for years.
Collect the best content that you’ve ever written. And then, construct an automated email sequence that each new email subscriber gets.
That way, you can literally turn every ounce of effort you have, and use it over and over.
Why is this so immensely powerful? Because each and every lead that ever joins your email list, will see the BEST content that you’ve ever written.
The best you, is now immortalized, forever and always, for every subscriber who ever joins your funnel.
It gives yourself a chance, and lets you recycle your best content over, and over again.
That’s my honest two cents after being a reclusive IT nerd, and marketer for many years now.
If you ever have any questions about implementation, or just want to brainstorm, never hesitate to click the contact form at the top of this page and ask me.
I hate to rant, but I spend an hour or more each day interacting with students and subscribers. Put me to the test, yo.
And, we shall talk later.
Mike “The Automated Sequence” DeVincent