Back in October of 2014, I launched my first video course.
It was called “The Squeeze Page Laboratory”, and it taught how to build super ugly lead capture pages that convert surprisingly well.
The reason I created the course in the first place is because I was split testing a ton of different lead capture pages at the time, so I knew exactly which types of pages were working well for me.
I also knew that many of my friends, peers and colleagues were frustrated due to a lack of lead capture page conversions.
So Here’s My Best Three Step Process To Make A Lead Capture Page That Totally Rocks
Step # 1 – Know who your target end user demographic is to the best of your ability. Know what frustrations they have. Know all about the problems they’re experiencing relevant to your niche. Keeping this knowledge in mind will make it so much easier for you to brainstorm amazing lead magnets, and it can also keep your copwriting on point, and focused.
Step # 2 – Brainstorm and develop a valuable lead magnet that solves a core frustration, or one of the core frustrations of your ideal prospect. For extra points, brainstorm 5 or 10 different lead magnets that you could experiment with.
Step # 3 – Make the design of your lead capture page super simple! All you need is a simple headline that teases benefits, an impactful call to action inviting your end user to subscribe, and then a big opt-in form. If you’ve ever seen my lead capture pages, they are super simple, clear, pithy, and they also use really big fonts.
Make Your End User Immediately Understand The Benefits Of Your Lead Magnet, And The Call To Action Without Any Second Guessing
Try to design your lead capture page so that your end user will understand the benefits of your lead magnet in under 5 seconds.
First, have a massive headline talking about the frustration of your end user, or otherwise teasing a clear benefit that your lead magnet delivers.
Second, include a clear call to action, and make it obvious that your subscriber is going to get something cool when they subscribe.
Third, have a really huge opt-in form with a big, brightly colored subscribe button, hopefully with a large bold font that’s super easy to read.
This is my humble two cents after designing countless-dozens of lead capture pages and generating many thousands of subscribers over the years.
One Final Tip, Is To Always Split Test Different Lead Capture Pages
My advice is to split test as often as you can, so you can optimize your conversion rates as much as possible.
Because there’s a massive difference between having a lead capture page that converts at 19% and having one that converts at 67%. Especially if you’re paying for advertising.
I love to create many lead capture pages, and then see which ones get the most attention, and the best conversions.
If you ever visit my blog, you’ll see that I have a ton of different lead capture pages strewn throughout my actual blog content, in my welcome bars, on my homepage, and within a few other sneaky places.
Why have only one lead capture page, and only one lead magnet? Why not have, many lead magnets, and many lead capture pages?
That way, you can better test the demand of different lead magnets, and offers.
Because at the end of the day, our opinion never matters. What matters most, is the action that our end users take; they decide what converts, not us!
I’m confident, that if you keep these strategies in mind, you’ll have an awesome starting point, and at the very least something to compare your own methods to.
In any event, I hope I gave you some cool ideas here, and I also hope that you have a great day.
Thank You So Much For Checking This Out! You Rock!
I hope that this document found you well!
If you ever have any questions or want to brainstorm more about lead capture page conversions, or any other nerdy marketing topic, then please never hesitate to contact me.
I love to hear from you, and spend lots of effort brainstorming cool content that’s designed to be super practical, and helpful.
Until then, stay cool, and please have a beautiful day!
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!