How Online Teachers Can Build Their Email List
In my opinion, students make some of the best email subscribers to have.
This is because, your students already know, like, and trust you. (Well, hopefully, if you’re a cool teacher).
In other words, your students, (or your readers, listeners, viewers, and fans), are probably going to make awesome email subscribers, because they are already consuming your content.
But maybe you’ve been frustrated because you’re not sure how to build your email list, as a teacher?
If that’s the case, here are a few interesting methods that you might want to consider:
Method # 01 – End Your Course With A Pitch For Your Lead Magnet
One really cool way to promote your lead magnet, is by ending your actual course content with a call to action.
Maybe that call to action is to promote one of your best lead magnets, or maybe you could simply promote your email list directly by inviting your students to join your email newsletter outright.
So maybe you could say something like this:
“If you enjoyed this course, then I humbly submit to you an invitation to download my latest book for free on the topic of XYZ. Here’s how you can access the book for free…”
“If you thought this course was cool, then be sure to join my weekly email newsletter! All new subscribers get some awesome free bonuses including XYZ and ABC, plus one on one support from me. Here’s how you can subscribe!”
Either way, if your students appreciate your content, they might be enticed enough to subscribe.
Method # 02 – Promote A Webinar At The End Of Your Course
Webinars are really cool for a couple of reasons.
First of all, webinars can help you to generate leads. So every time someone subscribes to your webinar, you can potentially followup via clever email marketing strategy and email marketing automation.
Email automation is a topic for another time, however, there are so many creative ways you can enhance or better promote your webinar via automated emails.
Another reason why webinars rock, is because they offer you an excellent opportunity to introduce yourself, share some of your best content, and of course, promote your products and services.
Best of all, if you’re confident that the content of your webinar rocks, then this can actually make a really cool bonus to your already-awesome course content.
So maybe at the end of the course you could say something like the following:
“If you enjoyed this course, then be sure to register for my special training webinar for students of this class only. You’ll learn all about XYZ, and I’ll also reveal my biggest secret regarding ABC. Here’s how you can register to the free training event…”
Method # 03 – Promote Your Lead Magnet In The Course’s Membership Area
Your course’s membership area, thank you page, download page, or bonus area can be a really powerful piece of digital real estate.
That’s because, the majority of your end users who see this area of your website (the inside of your course), are very likely to be buyers. Because, they probably purchased access to your course.
So maybe you could promote one of your best lead magnets, a registration page for your webinar (or automated webinar), or maybe just an outright offer to join your email newsletter.
If your course is listed on a third party marketplace, then unfortunately it’s not always possible to design your member’s area freely, however, more and more platforms are enabling end users to promote their own websites within their courses. (Udemy for example allows you to have a “bonus lecture” at the end of your course whereupon you may promote anything that you want).
The Main Strategy…
I think the most important part is to create awesome content that you can be proud to share with your students.
If your course content rocks, and is honestly designed to help your end users, and if your lead magnet rocks, then you owe it to your students to share it with them.
That way, you never feel shy, or awkward about promoting your email newsletter to begin with, because you can be confident that you’re honestly helping your students. (I must admit, even after writing much content, often times publishing content can be downright scary!)
Also remember, that your students chose you as a teacher for a reason! They must like your unique style, presentation, or overall teaching strategy for one reason or another.
So, be confident when inviting your students to join your email newsletter!
You probably have a lot to offer, and your end users recognize that.
In any event, I thank you so much for reading, and hope that you have a beautiful day!