How Email Marketing Is Changing These Days…
Email marketing is one of the most powerful ways that you can build an audience, share amazing content with your prospects and buyers, and it can also be one of the best ways that you can promote your business even if you have a tiny budget.
However, there are huge changes to email marketing that have recently revealed themselves.
The main way that email marketing is changing these days, is the constant concerns over data privacy.
Because your ideal prospects, leads, and customers, without doubt, are scared and concerned about their data privacy.
Because More And More Your Leads And Customers Are Paranoid About Cyber Security And Their Own Privacy. Rightfully So.
These days, our information is everywhere!
More and more, instances have been showcased in the media where large companies not only hoard insane amounts of sensitive end user data, but then they lose control of that information one way or the other.
So many companies, and even government agencies from all over the world have been brutally hacked over the years, thereby exposing endless amounts of sensitive end user data.
In fact, it seems like every week there’s a new data breach that exposes thousands, or even millions of end users.
(I keep a close eye on tons of IT security blogs, and it’s truly frightening to see how much our data is exposed, even if we ourselves try our best to maintain a tight hold on our own privacy).
Not only that, but certain companies have been caught selling, trading, harvesting, stealing or abusing customer data in one way or the other.
One thing that you might notice as a result, is that your end users are more hesitant than ever to enter their name and email into your lead capture page, because they don’t trust you for one reason or the other.
You may also notice that more and more regulations are popping up worldwide to ensure that you blatantly inform your end users how you intend on using their information.
Here’s How You Can Address These Growing Privacy And Data Issues:
One way to address all of this, is to inform your visitors, on your lead capture page, exactly how you intend on using their data.
For example, let your end users know how often you intend on emailing them if they subscribe to your email newsletter, and let them know exactly what they get when they subscribe.
There are a few steps that I take to ensure that my end users aren’t totally shook when I ask them to subscribe to my email newsletter and enter their email address (lol).