How To Improve Your Email Marketing Results...
One of my awesome email subscribers recently asked how they can improve their click through rates for their email marketing.
They have been working hard building their email list, and are at the point where they really want more clicks.
First, I just wanted to say that I appreciate all of the awesome questions that you send me. Thank you!
Second, I would like to talk about how to get more, and higher quality clicks from your email list.
After the very moment you get your first email subscriber, your job then becomes to HELP your email subscribers as best you can.
The more you help, the more your subscribers are going to remember you.
When that happens, especially over the long-haul, your subscribers are going to appreciate you, recognize you, open your emails, and of course, click on stuff that you recommend.
So, in short, the number one way to get more email clicks, is to continually provide awesome content.
That way, your subscribers will compile, your goodwill will be ample, and your email subscribers will truly appreciate you.
Please, let me give you a really awesome example. That example, is to help people! Be cool to them!
This is the best long-term, evergreen strategy to get people clicking on your stuff, it’s when they know you, like you, and trust you.
Whenever someone asks a question, I have always exerted a ton of effort to help them!
I’m not saying I’m the smartest cookie on the planet, however, I blatantly try my best to help ANYONE who ever asks, especially if they’re an email subscriber.
This has resulted in many long-term subscribers staying subscribed for a ridiculously long amount of time.
Even if this sounds out of reach, don’t let it stop you from being the most helpful person that you can be.
After building an email list, and email marketing for many years, being HELPFUL is truly the number one way to build a better, more wholesome email newsletter following, period.
I’m always ranting and raving, and BEGGING other email marketers to ask their email subscribers questions. Not only that, but arguably more importantly, invite your subscribers to ASK YOU questions!
This is genius for a few different reasons.
First of all, if your email list is REPLYING to your emails, you’re going to be whitelisted in a bunch of different inboxes out there, so you’ll have a much lower chance of landing in the spam box.
Second, your email subscribers are going to appreciate, and recognize you infinitely more if you spend time helping them.
Third, and most importantly – if your subscribers take the time to ASK for your help, you’ll be able to deliver content that speaks directly to their frustration, desires, demands, and fears.
This, on top of the fact that you’ll know exactly what type of solutions your subscribers need. In other words, your offers, promotions, content, and all communications can be engineered from a position of power, because you know exactly what your audience needs.
Here are a few of my favorite email list building methods that don't require a big budget, or arguably, any budget at all:
When you combine the strategy of honestly trying to be super helpful to your audience, with the notion that you should be generating leads through all of your activities, then you’ll never have to worry about your click through rates ever again.
Because your audience is going to love your content, because you’ll be recognized as someone who is super helpful, and someone who actually GIVES A DAMN!
That my friend, is the master secret, to having not only awesome click through rates, but also, an email list that can last a lifetime.
One cool thing about writing a big autoresponder series, is that you get all that data.
That data can be tremendously helpful when trying to increase your open rates, and click through rates.
So, pay attention to which emails spike!
Which emails get more opens, clicks, leads, and sales?
Keep your eye on your data! In my opinion, it’s one of the most important parts of your email marketing strategy.
Also remember… That click through rates aren’t everything!
I would much rather have an email with a LOW click through rate that produces sales, than a high click through rate that produces no sales.
So, be a practiced keeper of your data, because it will tell a better story than just about anything else.
I’m not the best marketer on the planet; my only goal is to try my best to help people, and to share the strategies that I try my best to deploy with the utmost efficiency.
And I want to have fun while helping you!
I wish you the absolute best, and please never hesitate to drop me a line if you’d like to brainstorm further!
One super advanced strategy for improving email clickthrough rates, is to consider the longevity of each subscriber.
Imagine if your subscribers loved your content, and stayed subscribed to your email newsletter for months, or even years at a time?
Do you think you'd get more clicks, or less clicks if your subscribers stuck around over the long-haul?
I think you would have significantly higher clickthrough rates. :)
So, the question then becomes, how can your email newsletter produce subscribers who love your content?
To which I would say, all of this is truly reliant on your understanding of your end users.
If you know who they are and what they want, then it becomes much easier to create awesome content that they could benefit from, right?
As always, in my opinion, everything revolves around the desires of your ideal audience, so it's best to keep that in mind.
Thank you so much for being a subscriber, and for reading this document, you rock!
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
I've got your back, and I create this content with the honest hope that you have fun checking it out!
Until then, stay awesome, and please have an amazing day.
Cordially and humbly yours...
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