How To Make An Awesome Lead Capture Page That Converts
Try to design your lead capture page so that your end user will understand the benefits of your lead magnet in under 5 seconds.
First, have a massive headline talking about the frustration of your end user, or otherwise teasing a clear benefit that your lead magnet delivers.
Second, include a clear call to action, and make it obvious that your subscriber is going to get something cool when they subscribe.
Third, have a really huge opt-in form with a big, brightly colored subscribe button, hopefully with a large bold font that’s super easy to read.
This is my humble two cents after designing countless-dozens of lead capture pages and generating many thousands of subscribers over the years.
My advice is to split test as often as you can, so you can optimize your conversion rates as much as possible.
Because there’s a massive difference between having a lead capture page that converts at 19% and having one that converts at 67%. Especially if you’re paying for advertising.
I love to create many lead capture pages, and then see which ones get the most attention, and the best conversions.
Why have only one lead capture page, and only one lead magnet? Why not have, many lead magnets, and many lead capture pages?
That way, you can better test the demand of different lead magnets, and offers.
Because at the end of the day, our opinion never matters. What matters most, is the action that our end users take; they decide what converts, not us!
I’m confident, that if you keep these strategies in mind, you’ll have an awesome starting point, and at the very least something to compare your own methods to.
In any event, I hope I gave you some cool ideas here, and I also hope that you have a great day.
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