An Introduction To Marketing Webinars... Do They Still Work?
These days, as an entrepreneur (and especially as a marketer), you have three main tasks. To generate leads, to share awesome content, and of course, to sell.
The reason why webinar marketing rocks, is because webinars can help you to tackle all three of these aforementioned goals that your business absolutely has.
It doesn’t matter if you’re a pastry chef, a musician, or a freelance astronaut; you need leads, you need awesome content, and you also need a sales vehicle.
If your business is seeking a new mechanism upon which to generate leads, then webinar marketing can make a really cool lead magnet.
Simply ask yourself; what is something awesome that you can teach your prospects, that they would desire enough to say “Heck yes, let me in!” to?
If you can answer that simple question, then you’ll never struggle trying to find the perfect topic for your first (or next) webinar.
Sales messages are typically not perceived as valuable to any given marketplace.
And why would they? Sales messages, commercials, and advertisements all totally suck! (At least in the eyes of your prospects).
However, valuable content — that’s something that almost any human on the planet can get behind, and that’s why webinar presentations have the potential to be epically life-changing.
Because your content can educate, introduce, entertain, and of course, provide elephantine quantities of *value* to your audience.
It doesn’t matter what you’re selling.
You can be selling gourmet pancakes, gym memberships, online courses, e-books, homes, or even affiliate marketing stuff.
The fact is that, after you give your awesome presentation within your webinar, you can very easily “transition” into an awesome pitch and promote whatever you want.
One cool tip? Make sure to include a ton of awesome bonuses, so you can better endeavor to tickle the buying fancy of your audience!
In future newsletters, I want to talk more about webinar marketing, more specifically I'd love to discuss the beauty (and power) of automated webinars, and also some really cool webinar promotional ideas.
It's also possible to promote webinars as an affiliate (I absolutely love this idea), so even if you don't want to host webinars of your own, there are perhaps ways that you can benefit from webinar marketing. :)
So, I have every intention to create more webinar marketing material, and if you ever have any questions about webinar marketing?
Please never hesitate to ask!
I’ve reviewed many of the “major” webinar marketing platforms, and would be happy to give you my honest two cents regarding any prospective webinar platform that you may be considering.
Hit me up if you need me.
Until then, please have an awesome day!
You rock! Seriously, thank you so much for checking this out.
As an online teacher, I honestly believe that webinars can be one of the best ways to share your content with the world!
Webinars are also a really cool way to generate leads, build your email list, and followup with your prospects in a super cool way, so heck yes, I think that webinars rock.
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
I love to hear from you!
Until then, stay awesome, and please have a divine day.
Cordially and humbly yours...
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