My Favorite And Thriftiest Email List Building Strategies...
I see so many tutorials out there on how to build an email list, but the methods they talk about never work (lol).
I’ve wasted countless years of my life, and an endless litany of blood sweat and tears in an effort to build my email list.
I’ve attempted so many methods that don’t work.
I’ve also discovered a tiny handful of methods, that do work.
That’s because email marketing rocks, and it’s seriously the best way that I know of to build rapport, to generate traffic, and to promote your products.
The main problem is that it can cost an absolute fortune unless you’re lucky, or know what you’re doing.
That’s why I want to share with you the best list building methods that I’ve personally used, that don’t cost a fortune.
(Since I realize how tight marketing budgets can be these days, I have omitted any "paid advertising" methods and instead will focus on INEXPENSIVE methods for this newsletter, in any event let's dive in)...
One of the easiest things I’ve ever done to build my email list, is teach online courses.
There are about 10 different ways that teaching can help to build your email list.
The most important way that’s worked the best for me, is to end your course with a call to action that promotes one of your lead magnets.
The reason why this is ridiculously powerful, is because these types of students will make the best email subscribers that you can possibly have.
Because your students, especially after taking your course, are in my opinion, statistically higher to know you, like you, and trust you.
So maybe at the end of your course, you simply promote one of your lead magnets.
Or maybe you can offer an entire collection of freebies to anyone who subscribes.
It doesn’t really matter WHAT you offer, because I think that’s more tactical than strategic.
The real strategy here, is teaching awesome content, and then sharing something awesome with your students at the end of the course so they are prompted to join your email list.
Your readers also make ridiculously powerful email subscribers.
Do you know why?
Because if someone reads your book, and then decides that they want to subscribe, there’s a very good chance that they LOVE your writing style.
This is the best of both worlds; because they WANT to hear more from you. They want to read more of your stuff.
So, what I personally do, is promote my lead magnets at the beginning of my book, and at the end of my book.
That way, people who browse my book will get a chance to join my email list, and those who fully digest my book will have TWO chances to join my email list (lol).
Writing books is arguably much easier than teaching online courses, so this is probably my favorite of the two methods.
That being said, in all honesty, I believe that I’ve generated more leads by teaching than I have by writing. (I’ve also put more effort into writing than I have teaching, so this little case study doesn’t mean much, and is simply my honest two cents).
Blogging is a truly powerful method to help build your email list, but it’s not perfect.
The reason why it isn’t perfect, is because it can be harder than hell to get eyeballs on your content.
That being said, if you CAN get eyeballs on your content, then here are a few tips to help you turn your blog into the entry point of your email funnel.
First of all, try to find a theme that has lots of Calls To Action.
That’s why I personally love StudioPress; because their themes are often designed with email list building in mind, and there are plenty of plugins to help you build your email list.
For example, check out my blog.
Do you notice that I have a massive “welcome bar” at the top of my blog promoting different links? I could easily promote my lead magnets here, or an affiliate link, or an affiliate registration link, or anything that I fancy.
I also have a massive call to action at the end of my blog posts that can promote another link.
These two Calls To Action, are present on every single blog post.
So, every time I write a new blog post, and share it on social media, I could easily be promoting email list, in a roundabout way.
I’ve generated countless subscribers through this very blog.
And to be honest, I’m not the best blogger in the world.
Heck… I SUCK at blogging (lol).
So, I honestly believe, if I can generate leads with blogging, than just about anybody can, as long as they stick with it and create awesome content for their intended audience.
I’ve been frustrated to the brink of insanity regarding all the hype and ballyhoo that the “marketing gurus” clamor about (lol).
That’s why these are my three favorite email list building methods.
Because my philosophy has always been that email list building rocks.
I also believe that paid advertising can be a stroke of genius.
The only problem with paid advertising is that it can be risky as heck.
The methods I’ve talked about in this blog post though, are actually not that risky at all.
Think of it this way.
If you’re going to create blog posts, courses, and books, then you may as well try to parlay that into an email list, right?
And, if all goes well, then you might get a tremendous list of other benefits too.
Like more readers, students, and fans of your content.
In any event, I hope that this content finds you well, and I hope that you have a beautiful day!
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You rock! Seriously, thank you so much for checking this out.
Email list building and lead generation is honestly one of my favorite hobbies, so I had a ton of fun sharing my thoughts in this document.
It's my hope that this content finds you well.
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
I've got your back!
Until then, stay awesome, and please have an amazing day.
Cordially and humbly yours...