My Favorite Email Copywriting Lessons...
I want to briefly talk about how you can write powerful marketing emails for virtually any niche.
Because, more and more, you'll probably find that email marketing is the perfect marketing strategy (and tactic) for many small businesses.
But maybe you've been frustrated because you have no clue how to write powerful marketing emails, that can be perceived as valuable, and not just a lame "pitch fest".
Well, writing and running this tiny little newsletter is something that I put a ton of effort and focus on, and here's my best email marketing tip after studying this kind of stuff like my life was on the line.
My best email marketing tip, is to always be cool to your subscribers.
If you can follow that single tip, to be cool, and to be valuable, then your email marketing game is going to be tremendously powerful.
Of course, there's a lot more to it than that, but at the end of the day, always remember that your email subscribers are real live humans, with real human emotions.
Maybe you're thinking, "But Mike, how the heck am I supposed to be cool?".
The answer, is that there are so many ways you can be cool.
The easiest way of course, is to create awesome content that your audience would benefit from.
So, ask yourself, what types of questions do your end users have?
What types of frustrations do they have?
Could you create awesome content on that topic? Content that your end users would thank you for, and appreciate?
It all comes down to knowing WHO your audience is, and WHAT they want.
If you know that, then creating amazing content will be infinitely easier; that's how you can be cool, by creating content that your end users will appreciate.
Give value first.
If you can follow that one rule, then your email newsletter content is probably going to rock.
Get time to know your end users, so you know exactly what type of content would be the most helpful.
If you can create valuable content and help your subscribers in any way that you can, then it's going to be much easier for you to write powerful marketing emails.
That’s the single most important strategy in my opinion.
The structure and formats of your emails matter much less than your overall intent.
So, make sure that your intent is to be valuable, to be generous, and to be helpful.
If you can accomplish that, then you’re off to the perfect start, and it will be much easier to be cool to your subscribers.
In any event, I hope that you enjoyed this email, and I hope that you think that my content is somewhat cool, too.
Until next time, I hope that you have an awesome day!
You rock! Seriously, thank you so much for checking this out.
The skill of being able to craft super valuable email marketing content is something that I'm always trying to master.
I hope that these strategies found you well, because I had a ton of fun writing this document.
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
I've got your back!
Until then, stay awesome, and please have an amazing day.
Cordially and humbly yours...
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