What Can This Curmudgeonly Tech Nerd Teach You About Marketing?
One question that my awesome students always ask, is how their marketing pages are going to convert.
Maybe they have a lead capture page, a sales page, a webinar registration page, or even an e-commerce store.
The truth is that there's only ONE way that I know of to see what works.
That one way, is to actually test the marketing creative by sharing it with your ideal audience.
This reminds me of all the time I spent troubleshooting different IT related systems over the years.
The only way to know for SURE if a router, operating system, laptop, encryption algorithm, or new video card is going to work - is by actually testing it.
Everything you do prior to testing, is simply a hypothesis, and nothing more.
This computer science philosophy translates perfectly to the marketing world.
In other words, you must drive traffic to see how your page will convert. You have to test it. That's the surest way, and I dare say the only reliable way to see what works.
Because, always remember that OUR opinion, as IT nerds, bloggers, writers, teachers, and digital publishers never really matters.
You might think that your lead capture page is going to convert really well, and then it flops.
On the other hand, you might think that your page is going to flop, but then it converts great!
The opinion of the end user, and the action that they take, is the most important thing. Our opinions? They don't matter much, if at all, lol.
I hope you had fun reading this newsletter, and the main tip I’m trying to get across is that by testing things, you can see what really works; anything else is just a guess, or a hypothesis.
As always, if you ever have any questions, or if you just want to brainstorm, then please never hesitate to give me a buzz.
I look forward to hearing from you, and I love spending quality time trying to help you brainstorm!
Until that time, please have an amazing day.
Thank you once again for checking this out, I tried my best to share some of the most powerful marketing tips that I ever learned in the IT world herein.
In any event, I hope that this message finds you well, and please have a beautiful day!
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
You might be shocked when I spend an entire day writing out an awesome response to your question, or even creating new newsletter content answering your questions, and I always try my best to help you either way.
I've got your back!
Until then, stay awesome, and please have an amazing day.
Cordially and humbly yours...
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