The Secret Sauce For An Awesome Lead Magnet...
If you want someone to subscribe to your email newsletter, then you need to offer a powerful lead magnet as an ethical bribe.
Before I show you my simple brainstorming exercise for powerful lead magnet creation, I want to let you know that often times I don’t create just ONE lead magnet.
What I personally do, is create many different lead magnets, and then test them to see which ones have the highest demand.
So maybe I’ll create 10 (or 17) different lead magnets, and then I’ll promote those lead magnets to see which ones have the highest demand among my prospects.
This is important, because if there’s one thing I’ve learned after studying the world of technology and marketing for a while, it’s that our opinion never matters; the only thing that matters is the opinion of our end user, and the actions that they take!
In other words, we never decide what is in high demand, our ideal prospects decide. (It's so easy to get this wrong if you simply guess, so the only way to know for sure, is to test).
Once you find a lead magnet that has high demand, then it’s much easier to give it away, and thereby generate a lead, and build your email list.
So, that’s my lead magnet philosophy, after generating a ton of leads over the years.
But maybe you’re wondering where to start?
Well, this is my own personal brainstorm exercise when I’m trying to create an awesome lead magnet.
And always remember that the format doesn’t really matter as much as you might think; maybe your lead magnet is a book, a video course, an infographic, or a short cheat sheet.
What matters the most, is that your lead magnet solves a major problem that your ideal prospects have.
That’s why knowing your end users, and their mass desires, is always the most important variable to consider.
In fact, after this brainstorming exercise, the hardest part will be deciding which lead magnet to start out with! (Which is why testing different lead magnets can be a ridiculously powerful idea).
Once you have an awesome lead magnet idea, then it comes time to create an amazing email funnel so you can start testing your lead magnet, and generating leads.
In any event, I thank you once again for checking out this content, you rock!
As always, if you ever have questions, or just want to brainstorm about all things marketing, then please never hesitate to give me a buzz.
Until then, please have a beautiful day!
I tried my best to convey my true and honest strategy for making awesome lead magnets in this document.
As always, my honest two cents is to know who your end user demographic is, so you can start off on the right foot.
But your journey doesn't end there, because remember that the only way to see what works, is by testing!
Our opinions never mean much, though having a hypothesis that is based upon your understanding of your end user demographic, is always a good place to start, right?
If you ever have any questions, or simply want to brainstorm, then please never hesitate to contact me.
I've got your back!
Until then, stay awesome, and please have an amazing day.
Cordially and humbly yours...
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