Looking back, I think shorter blog posts, and shorter emails are actually better these days.
Even though I can show you “studies” that state otherwise, allow me to prove my point.
I know, a lot of people are going to BURY me for mentioning this, but please hear me out.
There’s An Overabundance Of Content On The Internet
There are countless blog posts, people are writing and publishing more articles than ever.
Heck, there are literally hundreds of millions of blogs, let alone individual blog posts.
And what about emails? I get at least 100 emails (if not hundreds) per day, like clockwork.
So, there’s absolutely no shortage of content. That’s my first point. In fact, people are drowning in an ever expanding sea of content.
There’s far too much of it, people don’t have enough time to sift through all of it, period.
Do You Know What There’s A Shortage Of, Though?
Content that actually gets read. Content that makes a good point, content that’s fun to read!
So – this may lead you to ask, how do you get people to read your stuff?
I honestly believe that it has nothing to do with the length of your content.
Substance, and whether or not you actually have something to say plays a far more important role.
So Ask Yourself These Questions Before You Publish Anything:
Does this content prove a point?
Is this content entertaining?
Are people likely to actually SHARE my content?
Here’s Something You Should Never Worry About:
Never stress out about “how long” your content is. Stop stressing out about Google SEO, and instead create content that makes a point and is fun to read.
I know people stress out over word-count more than they should, because I’ve worked as a ghostwriter for so long and people ALWAYS equate value of content with word-count, which is absolutely maddening.
How To Take Your Content Creation To The Next Level
I’m not here to say that my word is gospel, heck I’m wrong all the time.
But, if you want to study along myself and my colleagues on how to interact with your email subscribers, then check out my new course here.
And, if you want to learn how to write content super fast, and it will be content that your end users actually read, then check that out here.
And, at the end of the day?
Never forget that you should NEVER be counting your words when writing a blog post, or an email.
Instead? Ask yourself if your content is actually fun to read?
That’s my take, and we’ll talk later
Mike “This Was Actually Too Long” DeVincent