Are you a contractor trying to generate leads for your business? Are you sick and tired of paying through the nose for reliable contractor leads? Maybe you realize how fierce the competition is these days!? That’s why you should read every word of this blog post.<\/p>\n\n\n\n
Because you probably don’t have the biggest budget in the\nworld. Even if you’re the best contractor in your city, with honorable\nintentions and willingness to help your clients – if you can’t generate leads\neffectively, then your goose is cooked. Without fresh contracting leads, your\nbusiness ultimately fades and wanes.<\/p>\n\n\n\n
Can you relate? If so, then rejoice! We’re about to\nbrainstorm 5 of the best lead generation tips for contractors that I love even\nif you suck with the tech side of things and social media. So, if you run a\nconstruction company, patch roofs, install appliances or even if you sell\ncontracting leads for third-party companies, then you’re going to love this\nblog post.<\/p>\n\n\n\n
Before we dive into the lead generation details that you need to know about, let’s briefly introduce why I’m a huge fan of ClickFunnels for the lead generation and tech side of things.<\/p>\n\n\n\n
I’ve been building websites for a ridiculously long time.\nI’m not bragging by the way. Building websites is daunting and laborious!\nThat’s exactly why I’m a huge fan of ClickFunnels.<\/p>\n\n\n\n
As someone with experience building websites before the days\nof WordPress and ClickFunnels, I know the frustration of building websites from\nscratch. I love that these days there are tools that make launching and\ndeploying powerful marketing pages much easier.<\/p>\n\n\n\n
It’s also critical to mention that ClickFunnels is unique\nfrom other page builders. ClickFunnels is specifically for those small business\nowners who wish to sell their products and generate leads. ClickFunnels focuses\non building marketing pages, sales pages, and branding pages. If you want to\ngenerate leads or sell your products and services, then ClickFunnels focuses\nentirely on your main concern, which is generating leads and selling your\nstuff.<\/p>\n\n\n\n
Another thing I love about ClickFunnels is that they’re\nincredibly straightforward to use. If you can use your average smartphone app\nfrom your favorite Android (or Apple) store, then you can easily launch a\nbeautiful marketing funnel or lead generation funnel using ClickFunnels.<\/p>\n\n\n\n
Rant aside, let’s talk more about my 5 favorite lead\ngeneration tips for contractors.<\/p>\n\n\n\n
Here are the 5 best lead generation tips for contractors\nusing ClickFunnels that I can think of after brainstorming for quite some time.<\/p>\n\n\n\n
One thing that you likely overlook as a contractor, is that\na lot of times, your clients are in an absolute state of panic!<\/p>\n\n\n\n
Take me for example. I suck with all things mechanical.\nUnlike others in my family (who are ridiculously technically adept), I’m\nterrible when it comes time to fix anything.<\/p>\n\n\n\n
For that reason, when I need a contractor, and when I’m to\nthe point of calling a contractor, I’m probably in a ridiculously high-alert\nstate of panic! I need help ASAP. Often, whoever gets back to me the soonest\nwins the job.<\/p>\n\n\n\n
Your clients are probably the same way. The main point I’m\ntrying to drive home here is that your clients are in a state of anxiety when they\ncall you, big time. For that reason, time is of the absolute essence.<\/p>\n\n\n\n
How can you make this lead generation tip in your favor?\nWell, look at ClickFunnels. ClickFunnels allows you to effortlessly followup\nwith your lead effortlessly and automatically. So you can keep in touch, touch\nbase, or refer a call to action to your client without you lifting an\nadditional finger.<\/p>\n\n\n\n
That way, when you generate a lead, you can automate a\nfollowup sequence so you can nurture the lead, and let your lead know\nimmediately how they can book a call with you or your team – without waiting a\nsingle minute!<\/p>\n\n\n\n
You can also encourage your new leads to reply to you, email\nyou or call you so you can deliver the best customer service possible. <\/p>\n\n\n\n
Why is customer service a big deal for contractors who want\nto generate leads? Because if your customer service rocks, your customers are\nmuch more likely to call for future work orders, or they may even refer your\nstellar workmanship to their friends and colleagues. \ud83d\ude42<\/p>\n\n\n\n
The main thing I love about ClickFunnels is that they have a\nmassive plethora of “done for you” lead generation funnels and\nmarketing funnels that you can experiment with and test.<\/p>\n\n\n\n
Whether you want an elementary lead generation funnel to\nhelp you generate email leads or if you want something more direct like a video\nsales letter page, ClickFunnels makes the entire process straightforward and\npainless.<\/p>\n\n\n\n
Even if you don’t like graphic design, copywriting,\nmarketing or split testing – you can still launch and deploy a fantastic lead\ngeneration funnel from scratch and choose from an expansive list of nifty\nmarketing funnel templates.<\/p>\n\n\n\n
Once you find a template you like, you can use the\nClickFunnels drag and drop editor which is “what you see is what you\nget”. Customize the marketing template to your liking, and you’re ready to\nbegin collecting leads for your business. <\/p>\n\n\n\n
What happens once your lead capture page is up and online?\nNow’s the time to hustle hard promoting your lead capture funnel! <\/p>\n\n\n\n
Take the lead capture page and promote the lead capture page\nwherever you can! On social media, with content marketing, in your local\nbusiness boards, with business cards, or even with paid local advertising.<\/p>\n\n\n\n
Do you advertise your contracting services on popular\ncontracting websites or marketplaces? If so, then you realize that they’re an\nobvious and low hanging fruit mechanism to generate contracting leads. <\/p>\n\n\n\n
That said, as you realize, competition is incredibly fierce.\nMore and more, it seems like some platforms are “pay to play”.\nFurthermore, many of these contracting marketplaces don’t allow you to brand\nyourself as much as you’d like.<\/p>\n\n\n\n
I’m not saying that these marketplaces are bad. Heck,\nthey’re excellent and I say when it comes to lead generation – any port in a\nstorm is a beautiful thing.<\/p>\n\n\n\n
One thing you might consider trying is to promote your\nthird-party contracting websites via a marketing funnel that you control. A\nmarketing funnel that puts you and your brand first, and the third-party\nmarketplace second.<\/p>\n\n\n\n
That way, you can benefit from the rapport, prestige, and\nlead generation process that the marketplace affords you while also working to\nbuild your brand as a contractor.<\/p>\n\n\n\n
Do you first! Try your best to brand yourself as much as possible.\nYou can even try to generate an email lead before you plug your third-party\nmarketplace listing.<\/p>\n\n\n\n
A lot of expert and amateur gurus alike are hastily abandoning\nemail in hopes of a greener, newer horizon. However, I think their abandonment\nis hasty and erroneous! \ud83d\ude09<\/p>\n\n\n\n
The main reason why I’m a proponent of email marketing, and\nprobably always will be, is because a newsletter subscription base is something\nthat you own. Your email newsletter subscription base, AKA your list of\ncustomers and leads, is by far, your best business asset.<\/p>\n\n\n\n
Compare your email newsletter list to a social media\naccount. The biggest difference is that you don’t own your social media account.\nYou never have, and never will. Someone can readily snatch your social media\nfollowers if you violate even the slightest terms of service violation.<\/p>\n\n\n\n
However, your email list (email newsletter subscription\nbase) is much different. These are folks who agreed to hear from you, and\nregistered on a website that you control! A subscription base is a digital\nasset that’s much more concrete.<\/p>\n\n\n\n
On a more practical footnote, email marketing helps you to\npromote your contracting business, generate leads, and to let your subscribers\nknow whenever you launch a new promotion or deal. Consider that you can launch\npromotions, openings, deals, or discounts for your contracting business and\nwrite a friendly note to your subscribers letting them know the details.<\/p>\n\n\n\n
If you want to get more involved, you could even send a\nperiodical email newsletter stuffed with tips in your industry. That way, you\ncan keep your brand fresh in the eyes of your prospective (and current)\nclients, and hopefully generate lots of good karma along the way.<\/p>\n\n\n\n
You can also include ample calls to action within your email\nnewsletter! Let your clients know about your latest contracting deals and the\nmany benefits of working alongside you and your exemplary team.<\/p>\n\n\n\n
I always try to ask my readers the following question. What\nelse can you sell to your ideal client? What other frustrations do they have?\nHow can you sell them a service so that it’s a win\/win?<\/p>\n\n\n\n
Let me ask you a question. Do you know your ideal\nconstruction client well enough? What type of frustrations do they have when\ntaking care of their property?<\/p>\n\n\n\n
Would they be interested in a retaining, year-round\nrecurring service? Or, do they require special tasks and work around certain\ntimes of the year? Maybe during the winter, they need snow removal. In the fall\nthey need you to remove excess leaves and foliage. Maybe in the summer, they\nwant their lawns mowed weekly.<\/p>\n\n\n\n
The point is that if your clients love you and your work,\nthen there’s a great chance that they might at least listen to your full suite\nof contracting offers.<\/p>\n\n\n\n
What else can you offer so that you and your client both\nbenefit? As long as you’re offering an astounding service to your clients, then\nit eliminates any pressure when presenting an upsell or new offer. This is\ndoubly true if you provide stellar work and stand behind your jobs!<\/p>\n\n\n\n
The good news about launching a new offer is that\nClickFunnels makes everything straightforward if you want beautiful marketing\npages, sales pages, video sales letter pages, and fully-fledged sales funnels.<\/p>\n\n\n\n
So, if you want to experiment with additional offers and\nservices, then you could launch and deploy your new campaign with style and\nwork hard getting the page in front of your existing (or prospective) clients.<\/p>\n\n\n\n
Why is this process so ridiculously important? The idea is\nto increase how much your average customers and leads are worth on average.<\/p>\n\n\n\n
That way, you can try your best to increase the average\nvalue of your client, which is a huge deal these days in our world of ruthless\ncompetition, and the ever-increasing cost of advertising! (If you buy any paid\nadvertising these days, I’m sure you can relate!)<\/p>\n\n\n\n
After blogging and generating leads for a while, I’ve put a\nton of brainstorming power into many of these nifty lead generation tips. I\nhope you had fun brainstorming and looking closer into how these lead\ngeneration tips can help to jumpstart your contracting lead generation flow.<\/p>\n\n\n\n
As always, I invite you to contact me if you ever have any\nquestions. I love to hear from my readers, and I endeavor to read and assist if\nyou ever require my aid, or if you wish to brainstorm.<\/p>\n\n\n\n
Until that time, remember that lead generation is like\nanything else. If you want to be successful, you need an abundance of luck,\ngrit, hustle, effort, and passion. I hope that this content finds you well, and\nI wish you the utmost best in your lead generation endeavors.<\/p>\n\n\n\n
Until next time, please have a beautiful day.<\/p>\n\n\n\n
Cordially and humbly yours…<\/p>\n\n\n\n
Mike “The Contractor Lead” DeVincent<\/em><\/strong><\/p>\n\n\n\n MrComputerScience.com<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Are you a contractor trying to generate leads for your business? Are you sick and tired of paying through the nose for reliable contractor leads? Maybe you realize how fierce the competition is these days!? That’s why you should read every word of this blog post. Because you probably don’t have the biggest budget in […]<\/p>\n","protected":false},"author":1,"featured_media":6693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[217],"tags":[234],"class_list":{"0":"post-6387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lead-generation","8":"tag-5-lead-generation-tips-for-contractors-using-clickfunnels","9":"entry"},"featured_image_src":"https:\/\/www.mrcomputerscience.com\/blog\/wp-content\/uploads\/daisy-3024614_1920.jpg","featured_image_src_square":"https:\/\/www.mrcomputerscience.com\/blog\/wp-content\/uploads\/daisy-3024614_1920.jpg","author_info":{"display_name":"Mike D | MrComputerScience.com","author_link":"https:\/\/www.mrcomputerscience.com\/blog\/author\/xzar\/"},"_links":{"self":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/comments?post=6387"}],"version-history":[{"count":6,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6387\/revisions"}],"predecessor-version":[{"id":6707,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6387\/revisions\/6707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/media\/6693"}],"wp:attachment":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/media?parent=6387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/categories?post=6387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/tags?post=6387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}