Are\nyou using ClickFunnels to help sell digital products? Or, perhaps you’re trying\nto figure out if ClickFunnels works for digital products?<\/p>\n\n\n\n
Maybe\nyou sell books or courses? If so, then you realize the extreme difficulty of\npromoting your products. Spreading the word about your book or course is tough!<\/p>\n\n\n\n
After\nyou spend days, weeks, or even months researching and developing your product,\nnow comes the hard part. Product promotion. That’s why ClickFunnels rocks.\nClickFunnels can help you to sell your digital products in a variety of ways.<\/p>\n\n\n\n
Let’s\nspend time diving deep into these 5 different ways ClickFunnels can help market\nyour digital products.<\/p>\n\n\n\n
If\nyou have a digital product, book or course, then affiliate programs rock.\nAffiliate programs are even better if you already have an established following\nor JV partners. <\/p>\n\n\n\n
Usually,\nstarting an affiliate program from scratch is a ton of work. You would have to\nfind some type of software to help track clicks, track sales, and also pay your\naffiliates. The ClickFunnels Backpack feature makes the process ridiculously\neasy, which is why I’m a fan.<\/p>\n\n\n\n
The\nbest advice I can give you regarding your affiliate program recruitment is to\nhustle hard. There’s a ton of opportunity in building an army of affiliates.\nHowever, affiliate programs require effort on your behalf as well!<\/p>\n\n\n\n
Try your best to break the ice and introduce yourself to related experts within your niche. Instead of coming on too strong, try to offer them free review copies of your product. If they like your product? Then, and only then, let them know about your affiliate program.<\/p>\n\n\n\n
That\nway, you won’t seem like a needy pest begging others to promote your products.\nInstead, you’re just a fan who would love to get an honest review of others in\nyour marketplace.<\/p>\n\n\n\n
Also,\ntry to check out various product launch Facebook groups. There are plenty of\nFacebook groups that cater to product launchers, authors, and teachers who\nrelease digital products. Check around, and try to find a group where JV\nrecruitment and affiliate marketing are allowed.<\/p>\n\n\n\n
You\ncan have the fanciest affiliate program in the world. But, if your product\ndoesn’t deliver, then your affiliate program won’t have much luck.<\/p>\n\n\n\n
But,\nwhat happens if your product is amazing? Well, then now your affiliate program\nhas a chance!<\/p>\n\n\n\n
If\nyour digital product offers amazing results for your end-users, then you’re in\na much better position to promote your affiliate offer.<\/p>\n\n\n\n
That’s\nwhy your affiliate program will never work if you don’t deliver on the goods.\nYour digital product needs to rock and produce amazing experiences for your\nstudents, readers, clients, and buyers!<\/p>\n\n\n\n
If\nyou want to attract heavy-hitting affiliates, then knowing your product’s\nearnings per click is potentially a huge perk.<\/p>\n\n\n\n
Affiliates\nand influencers care about taking care of their audience by recommending\nquality products. However, they also care about earning good revenue from the\nproducts that they promote. That’s where earnings per click come into\nplay. <\/p>\n\n\n\n
For\nyour affiliate program to rock, you’re going to need a solid EPC. (Earnings per\nclick. In other words, how much does your affiliate program typically earn for\nevery click that your affiliates generate?) At the very least, if you know that\nyour digital product converts very well, then that’s an added perk to mention\nwhen you’re recruiting affiliates. <\/p>\n\n\n\n
One\nidea you might consider is to invite your existing or future customers to join\nyour affiliate program. You can easily invite your new customers by placing a\nbanner on your download pages, thank you pages, or confirmation pages.<\/p>\n\n\n\n
Every\nlittle bit helps, and maybe your existing customers will go on to help promote\nyour products rather effectively? You don’t know until you ask!<\/p>\n\n\n\n
A\nwebinar is an online presentation that you use to break the ice, introduce\nyourself, provide value, and sell your products. In the past, webinars were\nalways live. These days, it’s more and more common to automate the entire\nprocess.<\/p>\n\n\n\n
You may not know this about me, but I love to teach online courses. I have taught well over 24 digital courses, and my courses have attracted 36,475 total enrollments<\/em><\/strong> as of this moment. I’m not saying that to brag, but because I love the automated nature of distance education, and creating online courses.<\/p>\n\n\n\n What\nI mean is that I can create an online course once, and then promote the course\nto students over and over again. I don’t have to present a lecture live in a\nclassroom. I can prepare the ideal course lecture, and then repurpose that to\nnew students. It’s the ultimate convenience!<\/p>\n\n\n\n I’m\na huge fan of ClickBank<\/strong><\/a> and I’m always checking\nout their affiliate marketplace. One thing that I always notice, is that a\nhandful of their best products are automated webinars! This is an excellent\nreassurance to me because it helps to reinforce my belief that webinars are\nperfect for digital product sales.<\/p>\n\n\n\n I\nshamelessly claim that I love webinar automation for digital product sales.\nWebinars are an amazing marketing asset that can help you to build your digital\nproduct’s brand, while also having a ton of fun. If you love to present and\nshare insightful content, then webinar marketing is even better.<\/p>\n\n\n\n Choosing\nthe perfect topic for your webinar is tough. My best advice is to keep your\nend-user and their desires in mind at all times. What topics could help your\nideal buyer, while at the same time, help to pre-sell your offer? If you can\nchoose a topic that fits that criteria, then you may have found your ideal\nwebinar topic.<\/p>\n\n\n\n Webinars\nare ridiculously easy to manage and automate these days. ClickFunnels has a ton\nof different webinar marketing templates that you can experiment with and\ncustomize to match your brand. I’m a big fan!<\/p>\n\n\n\n Video\nsales letters are another hugely popular marketing page style that you’ll see\nacross many of the top marketplaces like JVZoo, WarriorPlus, and ClickBank.<\/p>\n\n\n\n As an online instructor, the majority of my online course sales derive from one of my video sales letters. I’m not saying that I’m the best, however, some of my video sales letters convert pretty well. (Some of my video sales letters convert relatively well, as you can see).<\/p>\n\n\n\n Always\nkeep your end-user in mind. What frustrations do they have? How can you help\nthem? What pain points do they experience right now? What will your course make\nof them?<\/p>\n\n\n\n These\nare the same questions that I consider whenever I write the script for my video\nsales letter. That way, I ensure, above all else, that my script speaks\ndirectly to the core annoyances and desires of my ideal student.<\/p>\n\n\n\n My\nscript doesn’t speak to everyone. It speaks only to those students that I can\nhelp effectively. That way, I can try to steer students away who aren’t a good\nmatch, while also attracting those who are a good match.<\/p>\n\n\n\n Let\nme tell you a secret. Every single online video I’ve ever created uses the same\nprocess. To start, I write a script. I write every single word that I plan to\nutter, so that I don’t fumble, mumble, stutter, or forget what I’m going to say\nwhen recording.<\/p>\n\n\n\n So,\nbefore you even start recording your VSL, I advise all of my readers and\nstudents to plan a script. Scripting makes everything much easier, so you never\npanic when recording. (Much easier to do than you think, especially if you’re a\ngoof like me!)<\/p>\n\n\n\n I\nfirmly believe, that you never know what’s going to work for your product until\nyou test. Try experimenting with different templates to find one that matches\nyour brand, your style, your preference, and your product.<\/p>\n\n\n\n Furthermore,\ntest everything! Test different video sales letter scripts, different slides,\ndifferent colors, and different headlines. That’s how the biggest marketing\ncompanies increase their earnings per click! By split testing!<\/p>\n\n\n\n Also,\nnever forget that your split testing results may shock you. Just because a\ndesign feels good to your gut instinct, doesn’t mean it’s not going to convert.\nOn the other hand, you might create a creative that you suspect will bomb, but\nthen it performs much better than expected! Testing is the only way to know for\nsure which styles work, and which don’t. So, test small, and pay attention!<\/p>\n\n\n\n I’m\na huge fan of Wistia<\/strong><\/a>. The only disadvantage of Wistia\nis that the premium price plans are expensive. Like $100 per month or so. If\nyou have a big marketing budget, then $100 isn’t that bad. But, if you’re\nstringing together a bottom-dollar product launch budget, then $100 is a bit\ntough to take. However, if you’re serious about launching beautiful video sales\nletters, then Wistia is probably my favorite pick.<\/p>\n\n\n\n Keep\nin mind that Wistia offers a free plan that allows you to upload three videos\nfor free. However, there is a small Wistia logo on your video player. YouTube<\/strong><\/a> is\nanother popular choice for video hosts. While a solid choice, YouTube doesn’t\nhave the sleek video player options of Wistia.<\/p>\n\n\n\n One\nof the main things I love about ClickFunnels is the different product launch\nfunnels. If you’re familiar with the big “guru” style product\nlaunches, then you realize what I’m talking about.<\/p>\n\n\n\n The\nfancy pre-sell pages, the opt-in pages, the webinar launch pages, and the\nvarious content pages that help to promote your product. These are the markings\nof a product launch funnel, and they’re perfect for launching various\ninformation products and digital products.<\/p>\n\n\n\n I’ve\nseen endless variations of product launch funnels, and I’m sure you have too.\nThe main idea is to create engaging content that helps to pre-sell your product\nbefore it launches.<\/p>\n\n\n\n Your\noptions include lead magnet pages, webinar pages, unlocking video pages, and a\nvariety of content pages. It’s easy to feel overwhelmed creating the perfect\nproduct launch template, which is another reason that I love ClickFunnels.<\/p>\n\n\n\n With\nClickFunnels, you can easily load a product launch template and then edit each\npart of the page without tech stress. Everything is drag and drop easy, and you\ncan integrate your buy buttons, registration pages, and calls to action. You\ncan also promote your other funnels within your product launch pages if you’re\nclever, so overall, product launch funnels are very clever and powerful for\ndigital product vendors.<\/p>\n\n\n\n The\nfirst thing that comes to mind, is your existing audience or email list. If you\nalready have an email newsletter base, then write an amazing email marketing\nlaunch campaign that promotes your product launch.<\/p>\n\n\n\n If\nyou don’t have an email list or an audience, then a product launch can help you\nto grow your base. Just like creating your affiliate program, promoting your\nproduct launch requires hustle, grit, and determination!<\/p>\n\n\n\n Remember\nthe same strategy for promoting your affiliate program. I would consider\ncontacting influencers in your niche to see if they would like a review copy.\nIf they love your product, then tell them about your affiliate program and your\nupcoming launch.<\/p>\n\n\n\n You\ncan also check out MunchEye<\/strong><\/a>, which is a huge product\nlaunch marketplace. MunchEye lists brand new product launches every day, and\nthey’re a great platform to help spread the word about your launch.<\/p>\n\n\n\n MunchEye\nis free for product launch listing. They also offer paid advertising options\nfor increased exposure, so they’re a great resource.<\/p>\n\n\n\n You’re\nreading this content on my MrComputerScience.com<\/strong><\/a> marketing\nblog. Did you know, that email marketing is one of my top (and favorite)\ntraffic sources for this blog? I promote all of my favorite blog posts to my\nemail newsletter. It’s a constant and reliably traffic method that I love!<\/p>\n\n\n\n Even\ntoday, in our world of social media, I still love email marketing more. It’s\nmore reliable, that’s for sure. Email marketing is also dirt cheap these days!\nFor all of these reasons, I’m a huge proponent of email marketing.<\/p>\n\n\n\n ClickFunnels\nrocks for email list building and lead generation. The ClickFunnels team is\nobsessed with lead generation and email marketing. They have a ton of different\nlead generation and squeeze page funnels perfect for your lead generation\nefforts.<\/p>\n\n\n\n I’d\nalso like to point out, that a buyer is a superior email subscriber than a\nsubscriber. I remember when I first launched my first online course. A ton of\nthose students joined my email list.<\/p>\n\n\n\n Let\nme tell you, that was the most potent lead generation strategy I’ve ever done.\nStudents, readers, and buyers make the best email subscribers possible.<\/p>\n\n\n\n When\na student takes your course, and they love your teaching style? Then they’re\nthe ideal subscriber! Same thing with readers of your content.<\/p>\n\n\n\n The\nmore your subscribers like your content, the better!<\/p>\n\n\n\n Email\nmarketing is powerful and smart for any small business, in my opinion. Email\nmarketing allows you to centralize much of your marketing and lead generation\nefforts. Email marketing also allows you to share your blog posts, your social\nmedia content, and your new product launches.<\/p>\n\n\n\n Email\nmarketing also helps you to promote your webinars, promote your books, promote\nyour new video content, or anything you want.<\/p>\n\n\n\n Most\nof all, email marketing helps you to build relationships with your subscribers.\nSo, if you love to create content, and provide massive value? Then email\nmarketing is undeniably powerful.<\/p>\n\n\n\n I’ve\nbeen teaching, blogging, and writing for a long time! These are some of the\nmost common questions that you may wonder…<\/p>\n\n\n\n Yes,\nabsolutely. The way ClickBank works is simple. ClickBank provides you an\n“add to cart” button that you may embed on your sales page.<\/p>\n\n\n\n Therefore,\nyou can embed your ClickBank “add to cart” button on your\nClickFunnels sales page, or video sales letters relatively easily and without\nany stress.<\/p>\n\n\n\n Absolutely!\nI’m a massive fan of AWeber and I’m happy to report that they’re very easy to\nwork with across different marketing tools.<\/p>\n\n\n\n Both\nAWeber and ClickFunnels support are both stellar, and I’ve used them on many\noccasions. I easily rate them “A+” as far as customer support goes,\nand they’re easy to deal with if you need help.<\/p>\n\n\n\n However,\nto be honest, integration is a piece of cake. It’s as easy as copying your\nAWeber form code and then pasting them into your ClickFunnels lead capture\npages. Very simple to do, and no coding required!<\/p>\n\n\n\n Yes!\nJVZoo works very similarly to ClickBank. JVZoo<\/strong><\/a> gives\nits product sellers an “add to cart” script that you add to your\nsales page. Adding that code onto your ClickFunnels sales pages or video sales\nletter pages is elementary and requires no tech skills.<\/p>\n\n\n\nWebinar\nMarketing For Digital Product Sales<\/strong><\/h3>\n\n\n\n
Choosing The\nPerfect Topic For Your Webinar<\/strong><\/h3>\n\n\n\n
ClickFunnels\nWebinar Automation Made Easy<\/strong><\/h3>\n\n\n\n
# 3 – Build A\nVideo Sales Letter<\/strong><\/h2>\n\n\n\n
My Biggest Video\nSales Letter Tip For Digital Product Sellers<\/strong><\/h3>\n\n\n\n
Here’s How To\nRecord Your Video Sales Letter With Confidence<\/strong><\/h3>\n\n\n\n
Which\nClickFunnels Video Sales Letter Template Should You Use?<\/strong><\/h3>\n\n\n\n
Which Video Host\nIs Best For Digital Product VSLs?<\/strong><\/h3>\n\n\n\n
# 4 – Run A\nProduct Launch<\/strong><\/h2>\n\n\n\n
How Do Product\nLaunch Funnels Work?<\/strong><\/h3>\n\n\n\n
Launching Your\nDigital Product Using A ClickFunnels Product Launch Template<\/strong><\/h3>\n\n\n\n
How To Promote\nYour Product Launch<\/strong><\/h3>\n\n\n\n
# 5 – Build Your\nEmail List<\/strong><\/h2>\n\n\n\n
How ClickFunnels\nCan Help You Build Your Email List<\/strong><\/h3>\n\n\n\n
Email Marketing\nIdeas For Digital Products<\/strong><\/h3>\n\n\n\n
Frequently Asked\nQuestions<\/strong><\/h2>\n\n\n\n
Does\nClickFunnels Integrate With ClickBank?<\/strong><\/h3>\n\n\n\n
Does\nClickFunnels Integrate With AWeber?<\/strong><\/h3>\n\n\n\n
Does\nClickFunnels Integrate With JVZoo?<\/strong><\/h3>\n\n\n\n
Does\nClickFunnels Integrate With WarriorPlus?<\/strong><\/h3>\n\n\n\n