{"id":6281,"date":"2019-10-16T23:26:32","date_gmt":"2019-10-17T03:26:32","guid":{"rendered":"https:\/\/www.mrcomputerscience.com\/blog\/?p=6281"},"modified":"2023-08-26T18:31:12","modified_gmt":"2023-08-26T22:31:12","slug":"content-marketing-strategy-using-clickfunnels","status":"publish","type":"post","link":"https:\/\/www.mrcomputerscience.com\/blog\/content-marketing-strategy-using-clickfunnels\/","title":{"rendered":"Content Marketing Strategy Using ClickFunnels"},"content":{"rendered":"\n<p>Are you frustrated because you have no clue how to promote\nyour lead capture page, book funnel, product launch, or email newsletter?<\/p>\n\n\n\n<p>Maybe you want to brainstorm fresh ways to promote your\nfunnel before you launch?<\/p>\n\n\n\n<p>If that\u2019s the case, then you\u2019re going to love this guide.<\/p>\n\n\n\n<p>We\u2019re about to brainstorm how to promote your ClickFunnels\nfunnel (or just about any marketing creative) using content marketing.<\/p>\n\n\n\n<p><strong>But before we start, it\u2019s so important that I ask you\nthis one question:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are You Frustrated Because It\u2019s So Hard To Get Your Content And Your\nBusiness Noticed?<\/strong><\/h2>\n\n\n\n<p>Or maybe you don\u2019t even bother creating and sharing the\ncontent anymore, because nobody ever reads it?<\/p>\n\n\n\n<p>Are you angry, or have you ever banged your head against the\nwall because all of the gurus talk about content marketing? But then, they\nnever give you any solid strategy that you can quickly implement?<\/p>\n\n\n\n<p>If that\u2019s the case, then you\u2019re going to love this guide.<\/p>\n\n\n\n<p>This guide is all about content marketing strategy. So you\ncan get more action from your content with the initial plan being to promote\nyour funnel via content marketing.<\/p>\n\n\n\n<p>This guide is perfect for newbies or experts. However, you\nmust be willing to put in some work to create excellent content and to promote\nthat content.<\/p>\n\n\n\n<p>That said, I\u2019m confident that this overall content marketing\nstrategy is absolutely genius.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s The Real Reason Why I\u2019m Devilishly Obsessed With Content\nMarketing<\/strong><\/h2>\n\n\n\n<p>Because I know how difficult it can be to share your message\nwith the world.<\/p>\n\n\n\n<p>I\u2019ve had so many friends and colleagues who end up quitting\ntheir blogs because they get sick of writing for one reason or the other.<\/p>\n\n\n\n<p>I don\u2019t want that to be you. I don\u2019t want you to quit\nblogging, to quite writing, and to quit sharing your excellent content.<\/p>\n\n\n\n<p>That\u2019s why I invite you to brainstorm with me as we talk\nabout the most genius content marketing strategies for small business owners.<\/p>\n\n\n\n<p>We\u2019re talking about a content strategy that I use, and it\u2019s\na strategy that is perfect for those with a small budget. Even if you don\u2019t\nhave any considerable marketing guru pals or any colleagues at all, this\ncontent marketing strategy still rocks.<\/p>\n\n\n\n<p>If you want to get more action from every single piece of\ncontent that you ever create, then read this guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Content Marketing Has Never Been So Important<\/strong><\/h2>\n\n\n\n<p>There are two big reasons why content marketing is so\nunfathomably important.<\/p>\n\n\n\n<p>The first reason is that paid advertising is obscenely\nexpensive these days.<\/p>\n\n\n\n<p>Through my research, I analyze a bunch of Pay Per Click\nsoftware.<\/p>\n\n\n\n<p>One startling thing I noticed is that the cost of Pay Per\nClick advertising is often obscenely high.<\/p>\n\n\n\n<p>I\u2019m talking about&nbsp;<strong><a href=\"https:\/\/www.spyfu.com\/outreach\/keyword-top-lists\" target=\"_blank\" rel=\"noreferrer noopener\">hundreds\nof dollars per click<\/a><\/strong>&nbsp;high.<\/p>\n\n\n\n<p>For that one reason alone, content marketing is infinitely\nvaluable. Doubly crucial for smaller marketers and entrepreneurs such as us,\nwho don\u2019t have thousands, tens of thousands, or hundreds of thousands to spend\non advertising.<\/p>\n\n\n\n<p>Because in my opinion, content marketing, is one of the\ncheapest ways to advertise your business, or your blog, or your email\nnewsletter, without going broke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s Why ClickFunnels Rocks, Even For Content Marketing!<\/strong><\/h2>\n\n\n\n<p>When people talk about <strong><a href=\"https:\/\/www.clickfunnels.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ClickFunnels,<\/a><\/strong> they usually discuss lead capture pages, book funnels, course funnels, and other forms of advanced and heavy-duty marketing automation.<\/p>\n\n\n\n<p>They rarely talk about content marketing.<\/p>\n\n\n\n<p>However, I contend, that content marketing is one of the\nbest ways to promote your sales funnels, and lead capture funnels.<\/p>\n\n\n\n<p>If you want to launch an excellent marketing funnel, then I\nrecommend ClickFunnels. If you\u2019re going to promote that funnel, then content\nmarketing is a great strategy to consider.<\/p>\n\n\n\n<p>There\u2019s another big reason why content marketing is so\nimportant.<\/p>\n\n\n\n<p>It\u2019s because we don\u2019t have much time! As humans on this\nplanet, especially if we\u2019re just a tiny one-person army, we\u2019re strapped for\ntime.<\/p>\n\n\n\n<p>These content marketing strategies we\u2019re about to dive into,\nare to have the maximum impact on your time. In other words, smart content\nmarketing can help you to make the most out of your time, even if your time is\ndreadfully limited in supply.<\/p>\n\n\n\n<p>So you can live your life to the fullest, while at the same\ntime, squeezing every last drop of value from every single piece of content\nthat you ever create.<\/p>\n\n\n\n<p>The primary strategy is to create amazing content and to\nshare that content on as many platforms as possible. Because, it\u2019s infinitely\neasier to create a genius piece of content once, and then promote that\neffectively all over the internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content Marketing Strategy Made Simple<\/strong><\/h2>\n\n\n\n<p>The strategy is more important than tactics.<\/p>\n\n\n\n<p>Over the years, I\u2019ve noticed that technologies change so\nfrequently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Some marketing strategies stay the same:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strategy like knowing how to write a beautiful email marketing newsletter for any audience, and any purpose<\/li>\n\n\n\n<li>A plan like the importance of knowing your end-user demographics, what they want, and how you can help them<\/li>\n\n\n\n<li>A strategy like trying your best to create beautiful and fantastic content, and being aware of all of the different platforms where you can effectively repurpose that content<\/li>\n\n\n\n<li>An approach like creating massive value, good karma, and rapport with your prospects<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why a content marketing strategy is so powerful.\nBecause content marketing strategy is vital and evergreen, while tactics can\nchange overnight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Main Thing You Need For This Content Marketing Strategy To Work<\/strong><\/h2>\n\n\n\n<p>You need fantastic content that is valuable to your end-user\ndemographic. For this to occur, you need to understand your core audience on a\ndeep level.<\/p>\n\n\n\n<p>If you create excellent content, then content marketing is\nmuch more comfortable.<\/p>\n\n\n\n<p>If people love your content, then it\u2019s much easier to get\nthem to click onto your ClickFunnels lead capture page, right?<\/p>\n\n\n\n<p>It\u2019s like my old professor at College always used to say.<\/p>\n\n\n\n<p>He would always say, \u201cGarbage In, Garbage Out.\u201d In other\nwords, you can\u2019t turn a cement brick into gold. Or, in our case, you can\u2019t turn\na lousy piece of content into an excellent content marketing asset. You need a\nremarkable piece of content first.<\/p>\n\n\n\n<p>So, how can you create excellent content in the first place?<\/p>\n\n\n\n<p>The most important thing to remember is your audience.<\/p>\n\n\n\n<p>What are the top 10 things that frustrate them? What are the\ntop 10 questions that they have?<\/p>\n\n\n\n<p>Also, remember that these questions change with time.<\/p>\n\n\n\n<p>Your end-users and your target demographic is living and\nbreathing humans. Their experience, their thoughts, their opinions, their\ndesires, and their knowledge change with time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your audience changes with time:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their needs change their sophistication changes<\/li>\n\n\n\n<li>Their understandings of your niche changes<\/li>\n\n\n\n<li>Everything changes with time<\/li>\n<\/ul>\n\n\n\n<p>The point of me ranting about this is because your knowledge\nof your end-users isn\u2019t something that you can learn once and then ignored\nafter that.<\/p>\n\n\n\n<p>It\u2019s an ever-evolving entity.<\/p>\n\n\n\n<p>However, this isn\u2019t meant to be bad news.<\/p>\n\n\n\n<p>The ever-changing world is excellent news for your content\nmarketing efforts.<\/p>\n\n\n\n<p>Because, as the world changes, as technology changes, and as\nyour end-users change, then you\u2019re going to have new content ideas. Change creates\ninfinite content creation possibilities!<\/p>\n\n\n\n<p>So, I always try to keep in touch with your audience. Ask\nyour audience questions and invite them to ask you questions.<\/p>\n\n\n\n<p>That\u2019s one of the best marketing lessons that I\u2019ve ever\nlearned. Keep a close eye on your target audience, so you can speak to them\nacross all channels in language that clicks with them. Then you can create rich\ncontent that helps them and brainstorm killer promotions that resonate with\ntheir mass desires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Include A Clever Call To Action In All Of Your Content<\/strong><\/h2>\n\n\n\n<p>I want I\u2019d to speak briefly about the primary goal of my\ncontent marketing. I\u2019d also like to propose a potential genius purpose for your\ncontent marketing.<\/p>\n\n\n\n<p>Every single piece of content that I ever create has one\npurpose.<\/p>\n\n\n\n<p>That one purpose is to include some call to action. Usually,\nI want to promote an affiliate link, my email newsletter, a webinar\nregistration page, or some marketing funnel. At the end of the day, what I want\nis to promote my email newsletter.<\/p>\n\n\n\n<p>I love to create content. But, I can\u2019t create content just\nfor fun. The content needs to benefit my blog, my website, or my email\nnewsletter in some way.<\/p>\n\n\n\n<p>I have many thousands of Twitter followers. I also have many\nthousand followers between LinkedIn and Pinterest. But, nothing touches my\nemail newsletter as far as reliability is concerned.<\/p>\n\n\n\n<p>Because email marketing is dirt cheap, it\u2019s direct response\nmarketing. That\u2019s one too many, yet it has the fantastic benefit of being\nhighly personalized and intimate. Most critically, email marketing is also the\nright marketing platform that you own.<\/p>\n\n\n\n<p>You own your email list. It\u2019s something that virtually\nnobody can take away from you.<\/p>\n\n\n\n<p>The control you have with your email list is unlike every\nother platform, with a super long term of service. I\u2019ve known so many people\nover the years who get suspended from Twitter, YouTube, Google, Facebook,\nAmazon, and you name it.<\/p>\n\n\n\n<p>After building their audience on a third-party platform,\nit\u2019s too easy to get bullied or to lose control of your account for one way or\nthe other. You never own a third party platform!<\/p>\n\n\n\n<p>That\u2019s why controlling your email newsletter is the ultimate\nsafety net for any entrepreneur because you own that email newsletter platform\nand email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits of email marketing:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing allows you to promote absolutely anything that you want.<\/li>\n\n\n\n<li>Email marketing will enable you to poll your audience.<\/li>\n\n\n\n<li>Email marketing will allow you to improve your ClickFunnels funnels.<\/li>\n\n\n\n<li>Email marketing will allow you to promote affiliate offers, network marketing offers, or anything.<\/li>\n\n\n\n<li>And email marketing will allow you to launch beautiful promotions, so you can share excellent content while promoting your business all at the same time.<\/li>\n\n\n\n<li>Email marketing is absolutely dirt cheap these days. There are a handful of email platforms that you can experiment with for free.<\/li>\n<\/ul>\n\n\n\n<p>The main point of mentioning this is because email marketing\nis a great way to promote anything. Therefore, you should try to help your\nemail newsletter with content marketing! That way, all of the content you\ncreate can work hard in an endeavor to build your most exact marketing asset,\nwhich is your email list.<\/p>\n\n\n\n<p>Email newsletters allow you to promote your products,\npromote your social media profiles, and promote your content. You can also\nbuild a relationship that lasts a lifetime with your prospects. Start by\nsharing valuable content with them and inviting them to ask any questions that\nthey ever have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How ClickFunnels Can Help Your Content Marketing Efforts Big Time<\/strong><\/h2>\n\n\n\n<p>All the content marketing in the world won\u2019t do you any good\nunless you have a hook of some type.<\/p>\n\n\n\n<p>Imagine if you create 1,000 fantastic blog posts, but you\nnever promote anything. What\u2019s going to happen?<\/p>\n\n\n\n<p>Well, you\u2019ll probably develop massive good karma, which is a\ngreat thing. But, will you ever make any sales? Maybe, and maybe not. Not if\nyou never promote a call to action of some type.<\/p>\n\n\n\n<p>If your content never has a call to action, and if you never\npromote anything, then why would anyone buy anything from you? You\u2019ve never\ngiven them a chance!<\/p>\n\n\n\n<p>In other words, why bother creating tons of excellent\ncontent marketing material if you don\u2019t have anything to promote?<\/p>\n\n\n\n<p>That\u2019s where ClickFunnels comes in.<\/p>\n\n\n\n<p>After building websites for countless years, I honestly\nthink that ClickFunnels is one of the best ways to create excellent marketing\nfunnels. The best part is that you don\u2019t require any fancy marketing or tech skills\nto use ClickFunnels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ClickFunnels allows you to build the following quickly:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead capture pages<\/li>\n\n\n\n<li>Book funnels<\/li>\n\n\n\n<li>Course funnels<\/li>\n\n\n\n<li>Membership funnels<\/li>\n\n\n\n<li>Ecommerce funnels<\/li>\n\n\n\n<li>Squeeze page funnels<\/li>\n\n\n\n<li>Webinar marketing funnels<\/li>\n\n\n\n<li>Hero funnels<\/li>\n\n\n\n<li>Landing pages<\/li>\n\n\n\n<li>And more!<\/li>\n<\/ul>\n\n\n\n<p>The main idea of content marketing is to share excellent\ncontent.<\/p>\n\n\n\n<p>Then, at the end of the content, why not gently pitch one of\nyour marketing funnels? If people love your content, then they might appreciate\nyour premium services!<\/p>\n\n\n\n<p>Maybe you have a free lead magnet, a free course, a free\nwebinar, or some bonus that you promote at the end of your content.\nClickFunnels makes creating these types of marketing assets pure. In fact,\nafter consulting with countless students and IT customers over the years, I can\nconfidently state that ClickFunnels is one of the simplest ways to launch a\nbeautiful marketing campaign.<\/p>\n\n\n\n<p>The entire strategy is to create fantastic content. Then, at\nthe end of the content, you tenderly pitch your funnel. Simple enough, right?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It All Starts With Your First Piece Of Content<\/strong><\/h2>\n\n\n\n<p>I learned a long time ago that I\u2019m at a huge disadvantage.<\/p>\n\n\n\n<p>I\u2019m only a one-person team. I cannot afford to hire a team\nof copywriters to create content for me.<\/p>\n\n\n\n<p>I\u2019m the only source for content creation in my business.<\/p>\n\n\n\n<p>Therefore, the smartest content marketing strategy for me,\n(and other small entrepreneurs), is to repurpose content as much as possible.<\/p>\n\n\n\n<p>Not only repurpose but promote! The worst mistake I\u2019ve made\nover the years is focused too much on content creation. I create heaps of\ncontent, and then, I never promote the content anywhere. What an unfortunate\nand deadly mistake!<\/p>\n\n\n\n<p>These days, I try to publish my content on my blog, on\nsocial media, and also on my email newsletter. At the minimum! That way, I can\nget the most leverage from my content as possible.<\/p>\n\n\n\n<p>I advise you, and all business owners to repurpose your\ncontent. That way, you can reach a bigger audience without much more effort.\nBut they must repurpose the content without any fear of duplicate content\npenalties from Google.<\/p>\n\n\n\n<p>In other words \u2013 if you publish the same blog post on 100\ndifferent blogs, then Google isn\u2019t going to reward you that much. Duplicate\ncontent isn\u2019t ideal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Repurpose Your Blog Content Without Spamming On 100 Different\nBlogs?<\/strong><\/h2>\n\n\n\n<p>Let\u2019s say you have a fantastic blog post.<\/p>\n\n\n\n<p>By itself, a blog post, honestly, isn\u2019t that exciting.<\/p>\n\n\n\n<p>But there are so many amazing things that you do with a blog\npost.<\/p>\n\n\n\n<p>I use one single piece of content about 15 different ways.<\/p>\n\n\n\n<p>Because it\u2019s much easier to come up with a beautiful and\nfantastic piece of content once, and then repurpose that content 15 different\ntimes, than it is to create 15 excellent pieces of content.<\/p>\n\n\n\n<p>And if you\u2019re creating excellent content, then it\u2019s so wise\nof you to get the most out of it.<\/p>\n\n\n\n<p>Regarding the content itself, I try to create one unique\npiece of content every single week. Then I have an entire repurposing process\nthat I execute every time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Easily Include A Call To Action In All Of Your Content Marketing\nEfforts Regardless Of The Platform<\/strong><\/h2>\n\n\n\n<p>Every single piece of content that I publish also has a call\nto action. It\u2019s as simple as letting your audience know that you have an\nexcellent gift, free training, or an open course. Or, offer some cool gift that\nyou made (with love) for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>So if I write a piece of content about email marketing,\nI\u2019ll try my best to promote an email marketing related lead magnet. So, I can\ninsert a call to action that says something like this:<\/strong><\/h3>\n\n\n\n<p><em>\u201cIf you appreciated this content and want to learn more\nabout email marketing, then I invite you to download one of my best books! The\nbook is \u201cHow To Build An Email List On A Budget,\u201d and you can download this\ngift for free by visiting MrComputerScience.com\/goodies<\/em><\/p>\n\n\n\n<p><em>When you visit MrComputerScience.com\/goodies, you\u2019re\ngoing to get 17 of my best marketing reports, plus a ton of surprise goodies!\u201d.<\/em><\/p>\n\n\n\n<p>This way, every single piece of content that I ever create\nis promoting my lead magnet and advertising my email list.<\/p>\n\n\n\n<p>I usually create one piece of content per week. Sometimes\nmore, sometimes less. However, I always aim to create at least one new blog\npost per week.<\/p>\n\n\n\n<p>I try my best to make the content awesome because I then\nshare that content everywhere in different formats.<\/p>\n\n\n\n<p>That one single piece of content stretches to the outer\nlimits.<\/p>\n\n\n\n<p>Then, when people land on my blog, they see a ton of calls\nto action. Those calls to action might promote affiliate offers, my email list,\nmy lead magnet, or anything that I want. That\u2019s the beauty of content\nmarketing. You can help anything that your affable heart desires.<\/p>\n\n\n\n<p>Content marketing allows me to build my email list, and I\ncan also promote any product I want within my email funnel. I\u2019ll talk more\nabout email funnels in later detail.<\/p>\n\n\n\n<p>The point of everything I\u2019ve just said is that you can\nrepurpose your one original blog post like crazy. Turn your blog into a ton of\ndifferent formats. We\u2019re just scratching the surface!<\/p>\n\n\n\n<p>We\u2019re about to reveal some truly genius content marketing\nstrategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Most Powerful Way To Repurpose Your Blog Posts<\/strong><\/h2>\n\n\n\n<p>My favorite way to repurpose blog content and my ideal way\nto promote my blog is with my email newsletter.<\/p>\n\n\n\n<p>If you\u2019re on my email list, you know this is true. Around\nonce per week, I share a new blog post with my subscribers. Easy peasy.<\/p>\n\n\n\n<p>But, there\u2019s a considerable nuance here. What type of call\nto action should I include on my blog?<\/p>\n\n\n\n<p>Of course, it would be foolish to promote my lead capture\npage within the email newsletter content. Because the people reading that\ncontent, in this case, are already subscribed to my newsletter.<\/p>\n\n\n\n<p>So what I do, is add some affiliate links on my blog. That\nway, my subscribers will hopefully click on my ads over on my blog. If I create\nfresh content, then probably, they will consider listening to my\nrecommendations!<\/p>\n\n\n\n<p>I\u2019ll usually promote an affiliate product based upon the\ndemands of my end users.<\/p>\n\n\n\n<p>Let\u2019s pretend that I created a piece of content about email\nmarketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>I might have a call to action like the following:<\/strong><\/h3>\n\n\n\n<p><em>&nbsp;\u201cThanks So Much For Checking My Latest Blog Post!\nYou Rock!<\/em><\/p>\n\n\n\n<p><em>If you want to learn more about email marketing, then\nyou\u2019ll love this resource that lets you swipe email list building and sales\nfunnels.<\/em><\/p>\n\n\n\n<p><em>If you want to use these proven sales funnels for your\nbusiness, so you can start building an email list fast, then&nbsp;click here\nto check it out.<\/em><\/p>\n\n\n\n<p><em>You\u2019ll discover the three biggest email list building\ntips, and you can also swipe three done for you sales funnels that are\nbattle-tested-and-proven!\u201d<\/em><\/p>\n\n\n\n<p>This strategy is the coolest thing in the world. I used to\nbe so stressed out about how I could have enough energy to write blog posts and\ncreate content for my email newsletter. These days? My blog posts and my email\nnewsletter content are the same content!<\/p>\n\n\n\n<p>I learned a long time ago that as an online teacher and as a\nblogger, and as an email marketer, it could be next to impossible to create\ncontent every week without going insane. Content creation is especially taxing\nif you\u2019re a small, one-person team. (Like many of us are).<\/p>\n\n\n\n<p>Repurposing your content is the perfect content marketing\nstrategy because I\u2019m frequently publishing fantastic content on my blog. I\u2019m\nalso using that content to promote my offers, courses, and affiliate links.<\/p>\n\n\n\n<p>Then, I take that same content and turn it into email\nnewsletter content. I change the call to action on that content, and I can\npromote absolutely anything that I want.<\/p>\n\n\n\n<p>Maybe an affiliate product, an upcoming webinar, one of my\ncourses, a book, or absolutely anything.<\/p>\n\n\n\n<p>This way, I\u2019m creating compelling content, sharing awesome\nstuff, and monetizing my email newsletter without being a pest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Another Genius Method To Get More Power From Every Blog Post You Ever\nWrite<\/strong><\/h2>\n\n\n\n<p>If you write blog posts, then you may as well turn that\ncontent into a Podcast!<\/p>\n\n\n\n<p>Turning your blog post into a Podcast is the most natural\nthing in the world.<\/p>\n\n\n\n<p>Did you know that all of my online courses were books first?\nOnce I write a book, it\u2019s super easy to turn that book into a class. The script\nready! The same strategy is right when turning your blog post into a Podcast.<\/p>\n\n\n\n<p>The strategy is simple. You can read your blog post word for\nword, record your recital, and then upload it to your favorite podcast platform.\nYou can get a Podcast host for cheap. A decent USB microphone will cost you $30\n&#8211; $100 on Amazon. Your blog content? Well, hopefully, that\u2019s free.<\/p>\n\n\n\n<p>The cool part about having a Podcast is that you can promote\nanything you want for a call to action. If you have an excellent ClickFunnels\nlead capture page, a membership funnel, or a webinar funnel? Then you could\neasily promote that during your Podcast.<\/p>\n\n\n\n<p>That way, your blog content hustles to promote your lead\ncapture page or your marketing funnels, and now your Podcast is too.<\/p>\n\n\n\n<p>I have launched a Podcast on two different occasions now. I\nstopped Podcasting because I am a shy introvert who prefers to write content\ninstead (lol).<\/p>\n\n\n\n<p>However, please don\u2019t my shortcomings to become yours. I\nadvise practically all bloggers to launch a Podcast. Simply because, if you\ncreate blog post content, then it\u2019s ridiculously easy to turn that content into\nPodcast content \u2014 no more heavy lifting.<\/p>\n\n\n\n<p>I have every intention of launching my Podcast for the third\ntime! This time, hopefully, I muster the courage to carry through. Podcasting\nis such a powerful method to repurpose your blog content. Seriously. In my\nopinion, all bloggers would be insane not to run a Podcast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Record Your Voice Using A 100% Free App<\/strong><\/h2>\n\n\n\n<p>I use&nbsp;<strong><a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audacity<\/a><\/strong>&nbsp;to record every single piece of audio\nthat I ever produce. I\u2019ve created many online courses, and Audacity is the\nrecording app that I use 99.99% of the time.<\/p>\n\n\n\n<p>Audacity is a 100% free recording app, and after testing out\nmany apps over the years, Audacity is honestly the gold standard of voice\nrecording, in my opinion.<\/p>\n\n\n\n<p>Once you have a .mp3 file, that you can create with Audacity, you can then upload that .mp3 file into your Podcast hosting account. I recommend&nbsp;<strong><a href=\"https:\/\/libsyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Libsyn,<\/a><\/strong> simply because their service is a steal at only $5 per month.<\/p>\n\n\n\n<p>Here\u2019s the genius part about Podcasting. It\u2019s a great way to\npromote your blog, your ClickFunnels marketing funnel, or anything that you\nwant.<\/p>\n\n\n\n<p>Once you have the podcast up and running, you can also\npromote that Podcast on a ton of different content channels.<\/p>\n\n\n\n<p>Podcasting is beautiful, it\u2019s a super-smart strategy, and\nit\u2019s a terrific mechanism upon which to build your audience. You can promote\nyour blog, your ClickFunnels lead capture pages, your email newsletter, and\nyour business while at your whim. All the while, you&#8217;re sharing great content\nand generating good karma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 6 Coolest And Easiest Ways To Promote Your Podcasts<\/strong><\/h2>\n\n\n\n<p>Once you have a Podcast, there are endless ways that you can\npromote it.&nbsp;<\/p>\n\n\n\n<p>When I first got started Podcasting, I was so confused with\nhow it worked. Finding a simple and easy method to understand everything you\nneed seemed daunting and impossible.<\/p>\n\n\n\n<p>The first thing you need with your Podcast, from a tech\nperspective, is a Podcast host. Your host allows you to upload your .mp3 files\neasily. Your host also gives you an RSS feed containing a list of your Podcasts\nin a way that the Podcast directories out there can easily read.<\/p>\n\n\n\n<p>So, when you register to a Podcast host, they are going to\ngive you your RSS feed.<\/p>\n\n\n\n<p>Once you have your RSS feed URL, you can submit your Podcast\ninto the best Podcast directories like&nbsp;<strong><a href=\"https:\/\/www.apple.com\/itunes\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Itunes,<\/a>&nbsp;<a href=\"https:\/\/www.stitcher.com\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher,<\/a>&nbsp;<a href=\"https:\/\/play.google.com\/store\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play,<\/a><\/strong>&nbsp;and&nbsp;<strong><a href=\"https:\/\/tunein.com\" target=\"_blank\" rel=\"noreferrer noopener\">TuneIn.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 1 &#8211; Promoting Your Podcast within Apple Podcasts&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/apps.apple.com\/us\/app\/apple-podcasts\/id525463029\" target=\"_blank\" rel=\"noreferrer noopener\">Apple\nPodcasts,<\/a><\/strong>&nbsp;previously iTunes, is a massively popular Podcast\ndirectory and is also super easy to consider. Apple Podcasts is the biggest\nPodcast directory that I know of, so submitting your content here is a genius\nidea. The way it works is that you create a Podcast RSS feed with your host.\nYou then argue that RSS feed to Apple, and then if you are approved, your Podcast\nwill be listed within the iTunes website. Your new Podcast feed automatically\nupdates whenever you upload a new Podcast episode to your podcast host.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 2 &#8211; Promoting Your Podcast Within Stitcher And Google Play<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.stitcher.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher,<\/a><\/strong>&nbsp;to\nmy knowledge, is the second or third biggest Podcast directory.&nbsp;<strong><a href=\"https:\/\/play.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a><\/strong>&nbsp;is\nalso hugely popular. So, it\u2019s a genius move to submit your RSS feed to these\ntwo services. They make it easier to share your content with the world.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 3 &#8211; Promoting Your Podcast Within Your Blog<\/strong><\/h3>\n\n\n\n<p>Remember that your Podcast content is essentially the same\nas your blog. So, why not embed a Podcast player at the top of your content?\nThat way, if someone happens upon your blog, they can read it, or they can\nclick the play button to listen to the podcast instead.<\/p>\n\n\n\n<p>There\u2019s a ton of reasons why embedding your Podcast in your\nblog is super powerful. The main reason is that, if someone sits on your blog\nfor 5- or 10-minutes listening to your content. In my opinion, signals such as\ntime spent on a page are critical search engine ranking factors across most\nmajor search engines.<\/p>\n\n\n\n<p>When listeners hear your voice, in my opinion, this is going\nto increase the odds of building rapport with them statistically. Hopefully, if\nyou frequently share fantastic content, you can also work to cement yourself as\nan expert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 4 &#8211; Promoting Your Podcast On WordPress.com<\/strong><\/h3>\n\n\n\n<p>In addition to promoting your podcast on your blog, I\npropose that you create an entirely different blog on&nbsp;<strong><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress.com.<\/a><\/strong>&nbsp;<\/p>\n\n\n\n<p>There\u2019s one compelling reason why I love WordPress.com.\nFirst, WordPress.com is free, and it\u2019s also one of the most popular websites on\nthe planet. The last time I checked,&nbsp;<strong><a href=\"https:\/\/www.alexa.com\/siteinfo\/wordpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress\nwas ranked<\/a><\/strong>&nbsp;the 52nd most popular website on the earth.<\/p>\n\n\n\n<p>More importantly, is that when someone follows your blog on\nWordPress.com, they automatically get an email when you publish a new post.<\/p>\n\n\n\n<p>At this point, I have a few hundred bloggers following my\nblog on WordPress.com. So, each time I post a new entry, those people get an\nemail update. Therefore, and in my opinion, WordPress.com is a fantastically\npowerful blogging platform that can play a significant role in your content\nmarketing strategy.<\/p>\n\n\n\n<p>Sharing your Podcast content on social and blog platforms is\na genius way of using not only WordPress.com but also other blogging platforms.\nAlways consider future blogging platforms or social media platforms that may\nnot exist yet. Whatever those future platforms are, and however they function,\nI\u2019d wager that you can easily plug your Podcast episodes into that platform.<\/p>\n\n\n\n<p>So, this is a super powerful evergreen strategy, and I\nbelieve, is one of the most potent content marketing ideas ever. Podcasting\nrocks!<\/p>\n\n\n\n<p>I\u2019d also like to mention, that you can easily embed your\nPodcast right within your WordPress post by merely pasting the URL of your\nPodcast episode. That way, a cool looking media player is right there, so it\u2019s\neasy for your readers to listen to your post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 5 &#8211; Promoting Your Podcast On Tumblr.com<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tumblr<\/a><\/strong>&nbsp;is\nanother super popular blogging platform and is another excellent opportunity\nfor you to promote your Podcast.<\/p>\n\n\n\n<p>Tumblr allows you to embed the link of your Podcast URL so\nthat your followers can listen with a handy-dandy media player without any tech\nhurdles.<\/p>\n\n\n\n<p>Updating your followers and sharing your Podcast episode on\nTumblr only takes a few minutes. It\u2019s a smart and ethical way to spread your\ncontent marketing message with the world while being super cool, and hopefully\nbuilding up a Tumblr audience.<\/p>\n\n\n\n<p>One final note is that Tumblr is ridiculously easy to use.\nThere are absolutely no tech skills required to configure a secure, yet elegant\nblog platform in a matter of minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong># 6 &#8211; Promoting Your Podcast On Blogger.com<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.blogger.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blogger<\/a><\/strong>&nbsp;is\nGoogle\u2019s blogging platform that is super intuitive and easy to use. You can\neasily embed your Podcast files on your Blogger blog without any confusion or\nHTML skills required.<\/p>\n\n\n\n<p>You can create a new post. Give your followers an update.\nMaybe talk briefly about the topic at hand. Then, it\u2019s super easy to embed the\nPodcast episode quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Create Super Simple Videos For Content Marketing?<\/strong><\/h2>\n\n\n\n<p>Text, audio, and video are the Trifecta of content\nmarketing. What other formats can your content possibly contain?<\/p>\n\n\n\n<p>But many of my students and colleagues wonder how they can\ncreate simple videos for content marketing purposes.<\/p>\n\n\n\n<p>The most straightforward answer is to create cool PowerPoint\npresentations and then screencast yourself, giving a presentation. Very simple\nto use. All of my online video courses use a process very similar to this.<\/p>\n\n\n\n<p>I record all of my video presentations using a very\ninexpensive piece of software called&nbsp;<strong><a href=\"https:\/\/atomisystems.com\/activepresenter\" target=\"_blank\" rel=\"noreferrer noopener\">ActivePresenter,<\/a><\/strong>&nbsp;which\nis perfect. I also use an app called<strong>&nbsp;<a href=\"https:\/\/www.techsmith.com\/video-editor.html\" target=\"_blank\" rel=\"noreferrer noopener\">Camtasia.<\/a><\/strong>&nbsp;Either\nof those apps rock and they can help you to record beautiful videos without any\nhassle.<\/p>\n\n\n\n<p>I also create fantastic PowerPoint presentations using\nMicrosoft Office 365. The latest version of Microsoft PowerPoint makes it\nelementary to create fantastic-looking slides that look beautiful.<\/p>\n\n\n\n<p>For the images to make my slides look cool, I use a site\ncalled&nbsp;<strong><a href=\"https:\/\/pixabay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PixaBay.com,<\/a><\/strong>&nbsp;which\nhas an endless amount of beautiful royalty-free photos. After scrounging the\nplanet for the best royalty-free image site, in my opinion, PixaBay.com is the\nbest, and it\u2019s the only image source that I use. And I mean that it\u2019s the\nsingle free image site that I ever use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finding The Motivation To Create Your First Blog Post!<\/strong><\/h2>\n\n\n\n<p>I know how depressing it is when you want to create an excellent\nblog post but can\u2019t motivate yourself.<\/p>\n\n\n\n<p>One thing that\u2019s always worked for me is to consider your\ncontent marketing strategy.<\/p>\n\n\n\n<p>Focus on how you can help your end-user and your ideal\nprospect.<\/p>\n\n\n\n<p>Ask yourself, how can you help them to the best of your ability?<\/p>\n\n\n\n<p>What type of content would they love to read?<\/p>\n\n\n\n<p>Most importantly, never forget your call to action.<\/p>\n\n\n\n<p>Nothing can help motivate you when you see people going\nthrough your marketing funnel.<\/p>\n\n\n\n<p>Your marketing funnel is an excellent mechanism upon which\nto measure your results.<\/p>\n\n\n\n<p>If you see that your new blog posts are generating affiliate\nclicks?<\/p>\n\n\n\n<p>And if you notice that your content marketing strategy is\nactually showing results?<\/p>\n\n\n\n<p>Then nothing in the world can be as motivating!<\/p>\n\n\n\n<p>Thank you so much for reading this content marketing guide!<\/p>\n\n\n\n<p><strong><em>Mike \u201cContent Marketing Strategy\u201d DeVincent<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>MrComputerScience.com<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you frustrated because you have no clue how to promote your lead capture page, book funnel, product launch, or email newsletter? Maybe you want to brainstorm fresh ways to promote your funnel before you launch? If that\u2019s the case, then you\u2019re going to love this guide. We\u2019re about to brainstorm how to promote your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[214],"tags":[215],"class_list":{"0":"post-6281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-marketing","7":"tag-content-marketing-strategy-using-clickfunnels","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Mike D | MrComputerScience.com","author_link":"https:\/\/www.mrcomputerscience.com\/blog\/author\/xzar\/"},"_links":{"self":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/comments?post=6281"}],"version-history":[{"count":13,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6281\/revisions"}],"predecessor-version":[{"id":6951,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/6281\/revisions\/6951"}],"wp:attachment":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/media?parent=6281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/categories?post=6281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/tags?post=6281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}