One exercise that will probably prove valuable to you, is the ability to brainstorm different lead magnets for your business.<\/p>\n\n\n\n
The main reason why having several lead magnets is probably a great idea, is because all of your potential prospects are going to be attracted to slightly different things.<\/p>\n\n\n\n
First of all, it’s so important to know that the world of marketing and entrepreneurship goes together with the world of marketing like peanut butter and jelly.<\/p>\n\n\n\n
When you cast your hook, into the water, it’s the same exact thing as building a beautiful lead capture page with ClickFunnels.<\/p>\n\n\n\n
Only this time we’re not really catching fish, we’re instead trying our best to generate a lead.<\/p>\n\n\n\n
So in other words, it can be much easier to generate leads if indeed you have multiple lead magnets.<\/p>\n\n\n\n
I myself, have over a dozen different magnets that I currently use to generate leads.<\/p>\n\n\n\n
This is something that I’m constantly brainstorming, in order to determine which lead magnet that my leads like the most.<\/p>\n\n\n\n
Another lesson I’d like to convey unto thee, is that you never know what your prospects are going to like the most.<\/p>\n\n\n\n
Some of the coolest lead magnets that I thought were the most helpful and powerful, have converted the most.<\/p>\n\n\n\n
And, fascinatingly, some of the lead magnets that I’m currently promoting right now that I thought would convert dismally, have converted the best.<\/p>\n\n\n\n
It goes to show you that you never know what’s going to work until you split test it on your own.<\/p>\n\n\n\n
My students frequently ask me my opinion on which of their lead capture pages will work the best.<\/p>\n\n\n\n
Because, it never matters what I, you, or anyone else thinks about your lead capture page.<\/p>\n\n\n\n
The only thing that matters, is what your ideal audience actually proposes in the wild.<\/p>\n\n\n\n
In other words, if people subscribe to your lead capture page in order to get your lead magnet, then you’re winning the game.<\/p>\n\n\n\n
However, the only way to know for sure, is to split test.<\/p>\n\n\n\n
Imagine if you have one lead magnet with an accompanying lead capture page that can attract roughly 25% conversion rate.<\/p>\n\n\n\n
In other words, for every 100 people who see that lead capture page, roughly 25 people will subscribe.<\/p>\n\n\n\n
Now on the other hand, what happens if you design a second lead capture page, that gets a 75% opt-in rate.<\/p>\n\n\n\n
In other words, for every 100 people who see that second lead capture page, roughly 75 people will convert.<\/p>\n\n\n\n
That means if you’re spending money advertising your first lead capture page, with the dismal opt-in rates, you’re going to be wasting a boatload of money.<\/p>\n\n\n\n
You’ll end up with less subscribers, and probably less sales overall.<\/p>\n\n\n\n
There’s another caveat here, and that’s just because you have one lead capture page getting opt-ins, doesn’t necessarily mean that you’ll get more sales.<\/p>\n\n\n\n
However, if I were to choose between high opt-in rates and low opt-in rates, I’ll go forward with the high opt-in rates pretty much every single day.<\/p>\n\n\n\n
But, just remember that opt-in rates aren’t the end goal, of course, sales have to be your end goal.<\/p>\n\n\n\n
I think back upon a time before page builders, ClickFunnels, and other content editors.<\/p>\n\n\n\n
If you weren’t naturally gifted with writing code, with HTML and CSS and even Javascript, then you had very little hope of developing a single lead capture page, let alone multiple lead capture pages.<\/p>\n\n\n\n
You either had to pay a fortune on different HTML editors that weren’t all that great, or pay even more to hire a nerd with thick glasses to design your lead capture page.<\/p>\n\n\n\n
And then, it gets even worse.<\/p>\n\n\n\n
Because what happens if you paid a boatload of cash for someone to design a lead capture page for you, and then the conversions are absolutely dismal?<\/p>\n\n\n\n
Do you think the coder is going to cut you a break?<\/p>\n\n\n\n
Probably not.<\/p>\n\n\n\n
They designed the lead capture page according to your specifications of course, so they committed their end of the bargain.<\/p>\n\n\n\n
How frustrating would it be to pay an absolute fortune for someone to design your funnel for you, and then it never converted?<\/p>\n\n\n\n
Or, how frustrating would it be trying to slave over programming languages to design a simple lead capture page and accompanying thank you page?<\/p>\n\n\n\n
It’s absolutely dreadful.<\/p>\n\n\n\n
These days, everyone has the ability to create beautiful lead capture pages, and they can split test as many lead magnets as they want.<\/p>\n\n\n\n
So, if you have any intention of being an email marketing contender, or anyone who wants to promote their business, it’s absolutely essential that you split test.<\/p>\n\n\n\n
Because, it’s so easy for your competition to do it these days.<\/p>\n\n\n\n
I honestly believe that it’s essential to be a constant student of your own statistics.<\/p>\n\n\n\n
Don’t settle for just one lead magnet, or just one lead capture page.<\/p>\n\n\n\n
I’m constantly brainstorming new lead magnet ideas, and I keep a very close eye on how my lead capture pages are converting.<\/p>\n\n\n\n
My advice, is to always be split testing, and always be trying to beat your top converting lead capture pages.<\/p>\n\n\n\n
If you do this consistently and reliably, you’ll probably have much better opt-in rates, a bigger email list, and you’ll also know exactly what type of lead magnets that your audience is attracted to the most.<\/p>\n\n\n\n
With that knowledge, comes the ability to unlock a near infinite stream of brainstorming power.<\/p>\n\n\n\n
So you can brainstorm even more lead magnet ideas, and offer even better solutions to your prospective audience, whom you now have a superior understanding of.<\/p>\n\n\n\n
Please remember that if you ever want to brainstorm all things technology or marketing, then I’m your dude.<\/p>\n\n\n\n
I spend at least one hour per day brainstorming with awesome students and subscribers just like you.<\/p>\n\n\n\n
So if you ever want to brainstorm or ask anything, please never hesitate to give me a buzz.<\/p>\n\n\n\n
Until that time, I bid thee farewell.<\/p>\n\n\n\n
Please have a beautiful day, and I shall see you around.<\/p>\n\n\n\n
Cordially yours…<\/p>\n\n\n\n
Mike DeVincent<\/strong><\/em><\/p>\n\n\n\n MrComputerScience.com<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" One exercise that will probably prove valuable to you, is the ability to brainstorm different lead magnets for your business. The main reason why having several lead magnets is probably a great idea, is because all of your potential prospects are going to be attracted to slightly different things. As A Kid I Went Fishing […]<\/p>\n","protected":false},"author":1,"featured_media":6696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[92],"tags":[38],"class_list":{"0":"post-264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-email-marketing","8":"tag-why-you-should-have-more-than-just-one-clickfunnels-lead-magnet","9":"entry"},"featured_image_src":"https:\/\/www.mrcomputerscience.com\/blog\/wp-content\/uploads\/forest-745051_1920.jpg","featured_image_src_square":"https:\/\/www.mrcomputerscience.com\/blog\/wp-content\/uploads\/forest-745051_1920.jpg","author_info":{"display_name":"Mike D | MrComputerScience.com","author_link":"https:\/\/www.mrcomputerscience.com\/blog\/author\/xzar\/"},"_links":{"self":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":11,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/posts\/264\/revisions\/6247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/media\/6696"}],"wp:attachment":[{"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrcomputerscience.com\/blog\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}