It doesn’t matter if you’re a doctor, lawyer, consultant, coach, website owner, actor, author, email marketer, teacher, blogger, astrophysicist or pastry chef.
The ability to economically generate leads, is probably the single most important variable that determines your success (or failure).
After brainstorming for quite some time, I couldn’t figure out anything more important. Because lead generation can be the fuel of your business.
The good news is that the process of generating leads for your business will always be the same.
The bad news is that there are a few different moving parts so it’s easy to get lost, overwhelmed or to otherwise suffer from analysis paralysis.
Step Number One Is Always To Know Exactly What Type Of Audience You’re Trying To Reach.
Try to brainstorm all about your ideal prospect so as to figure out what they want.
- How old are they?
- Where do they live?
- How much money do they make?
- Are they male or female?
- What frustrations do they have related to your niche?
- What are the top 10 most frequently asked questions in your niche?
Once you have an idea of these fundamentals, it will be much easier to brainstorm awesome content that you can then share with your prospects, or even your existing audience.
These exercise questions will also make it much easier for you to brainstorm fresh content that’s actually helpful and advantageous for your ideal prospects to read.
That is because, you’ll spend time brainstorming and understanding the real frustrations and questions that those in your market are asking.
Step Number Two Is To Find Your Audience Online. Thankfully, This Has Never Been Easier.
Once you figure out who your ideal prospect is and brainstorm what their problems are, and how you can help them, then it comes time to determine if you can actually reach your audience.
Because you can have the coolest demographic outlook on the planet, and the best intentions in the world alongside an entire collection of beautiful marketing campaigns, but if you can’t reach your audience then what good is all of that, right?
Thankfully there are so many cool ways that you can advertise your marketing funnels these days.
Consider the following three heavy hitting Pay Per Click providers that can target any audience on the planet.
Facebook, Microsoft, and Google.
Those three services will provide you with all of the advertising you could ever handle, and you’ll also be able to target your audience unfathomably well.
So you can begin promoting your websites using these massive Pay Per Click companies that have massive audiences, to the point where getting website traffic will never be a problem for you.
The cool part is that you can find your target audience on these Pay Per Click networks easily.
Step Three Is Another Moving Part That’s Direly Crucial, And So Often Neglected, Which Is Your Email Marketing Funnel.
A solid marketing funnel will allow you to automate much of your marketing processes.
So if you want to generate a lead, you could then deploy an automated email responder campaign that would automatically followup with all of your leads.
This way, each and every time a new subscriber joins your email list, you can send some of the best content that you can put together, and send that out automatically.
This way, each and every end user gets the best experience possible, while at the same time you’re saving yourself time and getting the most leverage out of your best content.
Your email marketing funnel can also be designed to promote your products and services.
Maybe you could show your new subscribers a video sales letter as soon as they subscribe, invite them to your webinar, or even invite them for a one on one consultation.
Or maybe you could plan an awesome email newsletter that you send out every week, or every month.
Do you see all of the possibilities you have here? There are so many cool ways that you can interact with your audience once you invite them to join your email newsletter.
The potential for an awesome email marketing funnel are endless, but I think that all email marketing funnels have a few things in common.
What All Good Email Marketing Funnels Have In Common
Email marketing funnels are one of the most versatile tools that you can have as a small business or a one-person-army entrepreneur, but there are a few things that they all have in common:
- Email marketing funnels allow you to share your lead magnet
- Email marketing funnels allow you to generate leads
- Email marketing funnels allow you to share awesome content
- Email marketing funnels allow you to followup with your subscribers
- Email marketing funnels allow you to share webinars with your subscribers
- Email marketing funnels can also promote one time offers, sales letters, or other sales content
That’s why email marketing funnels are so important, for any business.
Because it gives you the ultimate marketing asset that you can promote in your blog, on your Podcast, in your videos, within your ebooks, on social media, and it also gives a really cool resource to share with your prospects.
Here’s A Major Detail That A Lot Of People Miss.
When you have a beautiful email marketing sequence that’s fully automated, you’ll be able to automate the very best content that you’ve ever created.
I used to get so frustrated because I wasn’t sure how to organize, or distribute my content.
What if I spend years perfecting my next e-book, and then figure out that nobody ever read it? Wouldn’t that be frustrating, and downright depressing?
I think so, yes.
That’s another awesome reason why marketing funnels can rock. Because you can automate much of your “gift delivery” within your email autoresponder campaign.
- So many the first few emails of my autoresponder campaign could give away my latest e-book for free.
- The next few emails could then promote one of my services.
- Maybe the next email I could invite them to an automated webinar.
- Then after that I will simply send monthly updates with an awesome newsletter.
So you can create your perfect content once, and then let that be your onboarding message for every single lead that you ever generate.
And your email autoresponder doesn’t have to be that long either. Mine is tiny these days, and is only designed to make sure that new susbcribers get acess to my lead magnet.
The point of this rant, is that there are so many cool ways that you can automate your email marketing, and it all starts with having a cool marketing funnel.
This Makes Content Marketing More Exciting, Because Now You Have A Smart Strategy
Owning a blog of your own is one of the coolest online assets that entrepreneurs can have, next to having an email list.
Because you can share awesome content with your audience, and then also promote your lead magnets, and your marketing funnels.
You can also invite your end users to interact, share your best free resources, and even promote your social media profiles on your blog.
Now you can have more confidence when you’re writing blog posts, articles, and Podcasts.
Because one major nuance of having a powerful marketing funnel, is that this further empowers every single website visitor that you ever get.
Whether you’re generating leads from Pay Per Click, Solo Ads, Blogging, Teaching, Writing, Publishing, Content Marketing, or any other method – you’re now drastically empowered because you won’t have to manually interact with each lead every time you get a new subscriber.
Personally, this is the type of idea that gives me the confidence to write awesome content. Because I can now promote my lead capture page, and my funnels right on my blog.
So this serves as a ton of motivation, and inspiration!
That’s why I’ve been passionate about email marketing for such a long time.
Because it enables you to focus on growing your business, while all of your leads are contacted, nurtured, and promoted to automatically using an automated email autoresponder sequence that you can write.
And if you love creating content and helping your audience, then writing an email autoresponder campaign is the coolest!
Thank You So Much For Checking This Out And Reading My Content. You Rock And Mean The Absolute World To Me!
To summarize, remember that these days it’s so easy to find your ideal audience. You don’t have to beg any experts, troll in social media groups, or hover over your laptop like a nervous wreck.
All you have to do, is figure out who your audience is, and then send them to your marketing funnel, and then let automation do all of the heavy lifting while you focus on creating amazing content and providing awesome customer support to your end users.
You can introduce yourself, share your best content, presell your services, and deliver the best pitch that you can possibly muster, all automated.
Which frees you up to create better content and to brainstorm solutions for your ideal audience, without scurrying and panicking every time you get a new lead.
In the meantime, if you ever have any questions, remember that I personally read every email that you ever send me.
So, never be too shy to ask, there’s a big contact button at the top of this blog.
Talk later, and have a magnificent day.
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!
