Three Cool Ways Dentists Can Promote Their Practice Using ClickFunnels
If you’re a Dentist, then you probably realize how difficult it can be to get new customers into your office!
Luckily, these days there are so many powerful marketing tools that can allow you to get more eyeballs on your offers, especially if you have awesome content to share.
ClickFunnels is my favorite tool that will allow you to build beautiful marketing pages, and in this tutorial I’ll walk you through three smart ways that you can promote your Dental Practice using ClickFunnels.
But Maybe You Have No Clue How To Start? Here’s A Powerful Tip…
As a Dentist, you probably hear tons of questions that your patients are always asking.
Ask yourself, what are the top 12 questions that your patients always ask?
Because you can parlay your answer to those questions into powerful marketing and advertising strategies, if you so choose.
The First Way To Parlay Frequently Asked Questions, Is With Webinar Marketing!
One cool way to advertise your Dental Practice, is by hosting a webinar that answers one of the most popular questions or concerns that your Dental Prospects Have.
ClickFunnels makes it super easy to manage your webinar marketing without knowing any of the tech stuff.
So you can brainstorm and run powerful tutorials online, and ClickFunnels handles all of the tech stuff for you.
Imagine this scenario.
Imagine if you spent an hour (or two) brainstorming the top 12 questions that your patients always have.
You could then craft a unique presentation explaining the answer to those questions.
So maybe you have a brand new webinar every single month that you could host for your prospects, answering their most prominent questions.
So maybe in January you have a webinar that talks about how to whiten your teeth without spending a fortune.
In February you could have a webinar that talks about how to keep your teeth clean before visits.
In March you could have a webinar that talks about how to fight cavities even if you eat a lot of sweets, and so on.
Naturally, as your prospects register to your webinars, they are automatically added to your email newsletter.
Your newsletter could be used to send out promotions, discounts, or specials that your office may be having; once you build your email list it’s truly the ultimate marketing leverage.
Another Powerful Marketing Tool For Dentists Is To Give Away A Free Book!
Always remember that knowing your prospects, and their core desires is very useful when you’re trying to market to them.
Because if you know who your ideal prospect is, and what they want, then it’s much easier to create powerful content that attracts them, speaks to them, and tickles their interest.
Since you hopefully know the top pain points and frustrations that your prospects have, it will be super easy for you to compile a really cool book that they would find helpful, right?
ClickFunnels makes it very easy to launch a book funnel. A book funnel will allow you to promote, host, and deliver your book while capturing leads all at the same time.
- Maybe you could create a book called “How To Find An Awesome Dentist Without Getting Ripped Off”.
- Or “The Top 5 Mistakes That New Dental Patients Make When Choosing A New Dentist”.
- Or even “The Top 5 Questions That Dental Patients Are Afraid To Ask Their Dentist”.
I’m confident, as a Dentist, you could probably come up with better lead magnet ideas than I can, however, I’m just trying to convey that the more you know about your ideal prospect, the easier it is to come up with really awesome ideas.
Once you have a book ready to promote (it can be in PDF format), you need to setup a book funnel.
A book funnel comes with a lead capture page, a thank you page, and also a download page.
These pages will make it easy for you to promote, and deliver your book, while at the same time building your email list.
You could even include several “Calls To Action” within your book, and within your marketing funnel.
So maybe you could promote a special promotion that you’re having, or you could promote a link so they can receive a free consultation.
Also remember that once your prospect subscribes to receive their free book, you can followup with them periodically and promote your Dental Practice.
Another Powerful Idea Is To Give Away A Free Dental Cleaning! (Or Any Other Free Gift That You Might Find To Be Feasible And Valuable…)
One of the best ways to generate a lead is to give something of tremendous value away for free.
With ClickFunnels you’ll be able to run all kinds of marketing campaigns without knowing any tech stuff.
So maybe you could run a promotion where you’re giving away a free cleaning, a free teeth whitening, or a free consultation.
Then once your client agrees to receive their free consultation, you could offer your new patient an upsell.
Maybe they have cavities, maybe they want a recurring cleaning, or maybe they need some other service.
The truth is once you get to know your patient, and once they come into your Dental Practice, it will be easier for you to decide how you can best help them.
Thanks So Much For Checking This Out! You Rock!
I know how frustrating it is when you want to generate leads, but you’re just not sure how to start.
Hopefully this tutorial gave you some credible advice on how to start brainstorming a cool marketing campaign.
To summarize, the three methods taught herein were:
Method # 01 – Webinar Marketing Funnels! Webinar marketing funnels rock, and are a great way to share content, generate leads, while promoting your business.
Method # 02 – Book Funnels! Book funnels make it easy to share your expertise and knowledge with your audience. The cool part is that you can easily promote a call to action within your book. Maybe that call to action is to setup a free consultation? You’re only limited by your imagination.
Method # 03 – Free Promotion! Maybe you could give away a free teeth whitening, a free teeth cleaning, or a free consultation? Everyone knows how cash-strapped people can be these days, so your prospective-patients might really appreciate this! You could then offer upsells or recurring services once you get your patient in the door, so this might work out well.
Thank you so much for checking out this tutorial.
If you ever have any questions, or if you want to brainstorm, then please never hesitate to give me a buzz.
Until that time, please have a beautiful day.
Cordially…
Mike DeVincent, MrComputerScience.com
