Everyone talks about how awesome email marketing is, but so few entrepreneurs understand how frustrating it can be to finally get a reliable email list building funnel up and running.
If you yourself have been frustrated because you’re not sure how to build an amazing email marketing funnel, then you’ll benefit big time by checking this blog post out.
After email marketing for a long-time, I’m about to reveal everything I know about creating awesome email list building creatives.
The first thing you should know, is that these days, it’s so easy to build an amazing marketing funnel without being a Bachelor Of Computer Science, and without being a Master Of Marketing.
You can simply use tools such as ClickFunnels to build amazing marketing creatives.
You can use ClickFunnels to build beautiful marketing pages, lead capture pages, webinar marketing funnels, sales letters, video sales pages, and just about any other marketing page that you want.
But, the truth of the matter is that just about anyone can create an amazing lead capture page these days.
There’s one thing, in my opinion, that will set you apart from your competition.
That One Thing, Is A Solid Understanding Of Your End User Demographic
In the next section of this blog post I’m going to reveal what goes into creating a truly epic email list building funnel.
But before I do that, it’s important to quickly brainstorm about how you can separate yourself from your competition.
Because it doesn’t matter if you’re an online teacher, an author, a coach, or an affiliate marketer.
I bet you a steak dinner, that there’s never been this much competition out there.
But, don’t let this stress you out! Here’s my advice.
The best thing that you can do, is try your best to help your end user demographic.
You can only do that, if you have a solid understanding of who they are, what they want, and how you can help them.
So, never stop studying who your end user demographic is, what frustrations they have, and what questions they’re always asking on social media and on sites like Quora.com.
If you can brainstorm these questions properly, and if you keep your finger on the pulse of your ideal prospect, then a few awesome things are going to happen.
First of all, you’ll always have a ton of awesome content ideas that can benefit your end user demographic, because you’ll be fully cognizant of the real-world frustrations that are driving them to the brink of defeat.
So, strive to help your end users. Strive to solve their problems. Devote yourself to learning as much about them as possible, so you can create amazing offers, promotions, content, webinar topics, blog posts, social media content, and solutions to their problems.
If you can do that? Then in my opinion, you’ll be in a super powerful position to use tools like ClickFunnels to create really powerful offers, that are designed to be genuinely helpful, practical, and awesome.
My Honest Two Cents Regarding What Makes The Perfect Email List Building Funnel
The perfect email list building funnel, is the one that you promote within every blog post, every book, every course, and every piece of content that you ever publish.
In this way, each and every activity that you ever do online (or even offline) is going to be empowered dramatically, because you’ll be building your best asset (your email list) each and every time you publish anything.
And, if you follow the advice in the previous section, then all of your content will be created with the frustrations, and core desires of your end users in mind.
That way, you’ll know for a fact that your content rocks, you’ll have a ton of content ideas, and your content itself will be promoting your own lead capture pages, marketing pages, and email list building funnels.
It doesn’t matter what niche you’re in, who your audience is, or what you’re selling. This strategy rocks.
Understand your target demographic. Study them wherever you can. Find out what they want, need, and are frustrated with.
Then create content that’s designed to help them. Try your best to solve their problems.
And then, use that content as a mechanism upon which to promote your lead magnets, promote your lead capture pages, and promote your marketing funnels.
Email Marketing Still Works, And Email Funnels Still Work.
The even better news is how funnels are simple to setup these days with all of the email automation tools and page builders out there, and can help to tip things in your favor, big time. (I’m a shameless fan of ClickFunnels because you can design awesome marketing creatives, and it’s also very easy to use).
This is in stark contrast to only a few years ago, when you had to be a coding guru with thick glasses to build a funnel. Or, you otherwise had to know someone (or pay someone) who was.
So if you have an email list, want to build an email list, want to create awesome content, if you have courses to sell, are an author, a freelancer, or if you sell any type of service, then here’s the major benefit of having a funnel.
That major advantage, is that a smart marketing funnel does much of the heavy lifting for you.
It can help introduce yourself, help share your best content, automate sales messages, and even automate super complicated email marketing autoresponders if you want to.
But Let’s Return To The Basics First. Because, The Most Powerful Marketing Strategies Are Often The Most Basic.
Your email list building funnel is designed to give away something for free in exchange for an email address, and then you automatically followup with your email subscribers with value, relationship-building content, and of course, sales messages.
That is the master secret to finally having the creativity required to create helpful content consistently.
Because if your content is strategically poised to promote your funnels, build your email list, and generate massive rapport and authority, then you’ll know for a fact that your content is doing some good, and hopefully your end users will appreciate your efforts.
Funnels not only build and facilitate your most important asset (which is your email list), but they also automate your relationship building, and of course your sales messages.
The part I personally love the most about funnels, is that it empowers every OTHER piece of content that you ever publish.
Because once you have one (or many) funnels setup, all you have to do is focus on promoting the funnel URL.
Promote it within your blog posts, in your YouTube videos, in your online courses, in your forum signatures, with Pay Per Click, on social media, and any other creative locations that you can think of.
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Imagine If Promoting Your Email Funnel Was The Main Thing You Had To Focus On, Instead Of Focusing On 50 Other Different Things?
Suddenly, each and every activity that you do online is now multiplied and empowered because you’re always promoting your email funnel with every new piece of content that you ever publish.
Whether you’re creating an online course, a blog post, a social media post, a Facebook live stream, a webinar, or a book. Now all of your content creation methods are operating under the sole strategy of promoting your lead capture page.
Finally, leverage and strategy that you can count on, I honestly believe that this is the best marketing strategy, and that’s when your email marketing funnel is truly perfect; when it’s designed to help your prospects, and when you’re promoting it with awesome content that you create regularly.
How easy would it be to mention a simple “PS” and let your audience know about your free gift at the end of every single piece of content that you write or publish?
I think it would be super easy! This is just my humble two cents, and just food for thought.
You Can Focus On Building Your Email List, And Getting More Subscribers By Creating Awesome Content.
So strive to know the frustrations that your ideal prospects have, so that you can create awesome content for them.
Then, let your marketing funnel do all of the hard (yet valuable) work in the back-end of your overall marketing structure, while you focus on creating more and more front-end content at your own discretion and whenever creativity strikes.
After a while, you’ll start split testing different funnel ideas, and you’ll have a really good idea of what works the best.
You’ll also brainstorm more and more content ideas as you study your demographic over time. Eventually, you’ll reach the point where you have so many awesome content ideas, email promotion ideas, lead magnet ideas, and blog post ideas that you won’t know where to start!
This is a super high quality problem to have, and it’s when you know that you’re truly in the right niche – because you love helping your audience, and you can’t stop thinking about how you can help them.
Do you see why a marketing funnel might be a great idea, and do you see how valuable and powerful they are?
That’s what a perfect email list building funnel is to me, after studying this stuff like my life was on the line since 2010.
But anyway. Let me stop before I talk your ear off.
Thanks So Much For Checking This Out! You Rock!
I’ve already ranted way too long in this blog post, and I’m in the middle of a course launch so I should probably go for now.
However, as you can see I’m truly passionate about funnels, and marketing automation, and hopefully I’ve proven how they can work in any business.
If you’re frustrated because you have no idea how to set one up; it’s simple. There are tons of email automation software services you can use, and there are dozens upon dozens of sales page builders that are very inexpensive, and they come jam packed with plenty of templates.
My favorite is of course ClickFunnels; it’s designed by some of the most successful marketers that I know of, is super simple to use, and allows you to design just about any marketing page that you need.
For now, just ask yourself, what are the top 10 frustrations that your ideal prospect has?
Never stop asking yourself that question. It’s the key to creation awesome lead magnets, email funnels, and content ideas!
As always, if you ever want to brainstorm or just have any questions, please never hesitate to give me a buzz.
In the meantime, please have an amazing day and I thank you again for reading.
Take care, and thanks again for reading this!
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!
