Are you an independent insurance agent with a wide variety of insurance offers to sell? Or maybe you’re a captive insurance agent homing in on a specific area of expertise? Either way, you require an abundant flow of leads if your business is going to survive.
Maybe you’ve thought about using email marketing or marketing funnels to help you generate leads? If so, then I can relate. I know how frustrating it is when you want to generate leads for your business, but you have no clue how to start.
That’s why I’m so happy to share this blog post with you. Because lead generation is an upstream swim unless you spend time strategizing your lead generation campaigns in advance.
Let’s spend time thinking about your ideal insurance prospect and their core desires. That way, you’re in a better position to plan an awesome lead generation strategy from the ground up.
The First Thing You Need To Know About Generating Leads As An Insurance Agent, Is What Your Ideal Prospect Wants!
I honestly believe that any lead generation campaign starts with the end-user. In your case, your ideal insurance prospect. The strategy of understanding what your prospect wants is vital.
So, let’s analyze your ideal insurance prospect. What are you selling as an insurance agent? Are you selling auto insurance? Home insurance? Life insurance? Let me ask you this. What are you selling as an insurance agent? Are you selling peace of mind?
What Are You Selling As An Insurance Agent?
- Are you helping a business owner protect their business with liability insurance?
- Are you helping a parent find the perfect auto insurance for their family?
- Maybe you’re helping to sell health insurance to low-income family members, and they need all the help they can get choosing the best plan possible?
- Or maybe you sell life insurance to those parents concerned for the future of their loved ones?
What Are The Top 10 Frustrations That Your Ideal Prospects Face As An Insurance Agent?
Spend time brainstorming your ideal prospect, and how you can help!
I have experience working in the IT sector. (Yikes!) I know from personal experience, that people are incredibly stressed out! I always noticed that everyone was very stressed out when they experience tech troubles. Can you relate as an insurance agent? Do you notice that your clients seem super stressed out?
Always remember, that your insurance prospects are probably stressed out when choosing a new insurance policy. Whether they’re shopping for life insurance or new healthcare policy, their choices are nearly endless, and their choices aren’t getting any easier these days.
In other words, your ideal prospect is frustrated, and stressed out!
That’s one of the major pain points you should consider as you brainstorm your ideal insurance prospect. Take me for example.
Whenever it’s time to choose new health insurance, it’s the most stressful part of the year. Can you relate? More importantly, can your ideal insurance clients relate?
Keep these ideas and frustrations in mind as you work to device marketing content and content marketing ideas for your insurance prospects in the future!
Let’s Brainstorm The Pain Points That Your Ideal Insurance Clients Face
- They find their insurance choices overwhelming!
- They find that their current insurance is lacking, but they’re not sure what upgradeable options exist
- They want to protect their loved ones and family, but they have no clue what insurance agents are trustworthy
- They don’t understand the different clauses, terms, and choices within each tier insurance plan
- Your client may speak English as a second language and are frustrated because their questions aren’t answered
- They may have had a bad experience in the past with their insurance providers, so they don’t trust insurance agents
- They understand the value of insurance but aren’t sure they can afford the cost
- They want to protect the value of their home but worry that the home insurance won’t cover them when they need the service
- They’re afraid of getting scammed, ripped off, or bamboozled by fine print within the insurance contract or plan
- They’ve been denied disability insurance, or other insurance opportunities in the past and their stress is now overwhelming as a result
Can you relate to any of these pain points? If so, then take note of them so you can work to address, cure and solve these problem areas that your insurance prospects likely face.
Also, consider that your area of insurance expertise might vary significantly. Your niche of insurance clientele may have specific and unique needs compared to other parts of the country, other demographics, other income levels, and insurance types.
The more you interact with your target insurance agent, the more you can develop ideas of what pain points they experience. The more you understand this information, the much easier it becomes when creating content, lead magnets, marketing funnels, and creatives.
What Is An Awesome Lead Magnet For Insurance Agents?
When you’re trying to generate email marketing leads, it’s critical to keep your ideal subscriber in mind.
One of the main reasons we spent so long brainstorming your ideal prospect, is so you can easily create an awesome lead magnet to help attract your ideal client.
Once you know the core desires of your ideal prospect, launching a lead magnet is a piece of cake. However, you might wonder, which type of lead magnet choice do you have? Let’s brainstorm a few hypothetical choices.
Here Are Some Cool Lead Magnet Ideas For Insurance Agents:
- Create lead magnet funnel that promotes a short e-book teaching how to find home insurance without getting ripped off
- Offer a 100% free (and no-stress) consultation for any new health insurance prospect
- Launch a survey funnel asking your clients questions about their insurance needs
- Create a short webinar teaching your ideal client how to find the best life insurance that won’t let their family members down when they need it the most!
- Write a short email course explaining the top 10 errors business owners make when choosing liability insurance
After a few minutes, I brainstormed 5 different lead magnet ideas for insurance agents across a variety of different insurance industries. Based upon your field, and knowledge as an insurance agent, you’ll probably have even better lead magnet ideas.
So, what’s your best lead magnet choice as an insurance seller? In my opinion, you’re only limited to your creativity! Your best lead magnet choice has a lot to do with the type of insurance you’re selling. Because different varieties of insurance lead will naturally have different desires.
What Type Of Insurance Are You Selling?
- Liability insurance?
- Long-term disability insurance?
- Long-term care insurance?
- Health insurance?
- Life insurance?
- Home insurance?
- Auto insurance?
If you’re not sure what type of questions your ideal insurance prospect might wonder, then Quora and AnswerThePublic are both amazing services for you to browse. You can type in any question or keyword and then search real questions that real people are asking.
Either of the resources above is perfect for diving deeply into the psyche and demands of your ideal insurance prospect.
Armed with the knowledge of your ideal prospect, you can then try your best to assemble a lead magnet that your ideal client will appreciate. Don’t stress out too much about the format of your lead magnet.
Here’s How To Build An Awesome Lead Capture Page As An Insurance Agent That Converts
The good news is that building a decent marketing page, or a landing page is elementary these days thanks to all the drag and drop builders. Even if you don’t know how to program computer code, you can still launch an amazing marketing page that helps to promote your lead capture page, bridge page, or pre-sell page.
ClickFunnels and Thrive Architect are two of my favorite marketing and page builders. However, don’t take my word as gospel. I always advise you to research different marketing page builders! If you’re interested, I published a big list of page builder options here.
Here Are My Favorite Lead Generation Funnel Ideas:
- You can build a lead generation funnel that promotes an awesome lead magnet
- You can build a survey funnel that pre-qualifies your insurance lead before they opt-in
- You can build a video sales letter funnel that asks for the opt-in
- You can build a webinar marketing funnel that asks for the opt-in
- You can build a bridge funnel with a short video that promotes your insurance business
How Do You Followup With New Insurance Leads?
One other question you might have as an insurance agent, is what happens after you generate the lead?
In other words, how do you followup? That largely depends upon your followup plan. You have endless options. If you’ve read much of my content, then you know that I’m a huge fan of email marketing. Email marketing is my favorite choice for just about all marketing channels. Email marketing rocks!
Luckily, you have a boatload of email marketing options. One of my favorite options, due to the relatively low cost and ridiculous ease of use, is a simple email autoresponder.
Email Marketing Ideas For Insurance Agents?! But Wait, Isn’t Email Marketing Dead?
A lot of experts, gurus, and amateurs alike keep saying, writing about and blogging about how email marketing is dead. I couldn’t disagree more.
Think of it this way. Do you have an email address? Do your friends, colleagues, family members, and neighbors? The answer is likely an astounding “yes!”
While social media marketing, Podcast marketing, and YouTube marketing are all massive these days, I believe that email marketing is still the one piece that brings everything together.
So, if you agree that email marketing rocks, you’re probably wondering how you can use it effectively as an insurance agent.
Think Email Marketing Is Too Expensive Or Difficult For Your Agency? Think Again!
First, I want to let you know that email marketing tools like MailChimp, MailerLite, AWeber, and GetResponse are either free or ridiculously cheap to use. So, there’s no cost barrier.
Also, the email marketing tools of yesterday that were cumbersome and difficult to use are gone! These days, most email marketing tools seem “drag and drop” simple.
So, how once you generate the email lead, your job is to follow up with awesome content. If you’re not sure what type of email content to use, then let’s brainstorm more on the topic.
Genius Email Marketing Ideas For Insurance Agents:
- Send weekly tips talking about common mistakes that your clients make when choosing an insurance option
- Share the latest news in your industry
- Share videos, Podcasts, or webinars that teach your ideal prospect tip related to your industry
- Invite your subscribers to connect, ask questions, or get in touch by clicking reply to the newsletter
- Invite your subscribers for a free consultation now and then
- Share any of your content shared on Twitter, Instagram, Pinterest, LinkedIn
- Promote your latest blog post or article that you’ve published in your industry
- Share your latest promotions, discounts, rates, or insurance policy updates
- Promote your phone number and landing pages throughout your newsletter!
- Include a bold call to action to contact you, or to otherwise enter your sales process
A Huge Email Marketing Tip For Novice Insurance Agents Or New Email Copywriters…
One final email marketing tip is to create an awesome content calendar. That way, you can always brainstorm and think of cool email marketing ideas in advance. Otherwise, it’s all too difficult to fall into writer’s block!
Plan your content with plenty of time to spare. Try to write your email campaigns in advance, so when the time comes to hit “send”, you’re prepped and ready to go without delay.
If You Ever Have Questions About Promoting Insurance Or Lead Generation For Insurance Agents Then Please Never Hesitate To Ask!
I thank you so much for reading this humble blog post.
I know how frustrating it is when you try to generate leads.
Nothing’s more frustrating than when you’re trying to help people, but you can’t reach them. That’s exactly why I’m ridiculously passionate about lead generation.
I hope that this humble blog post serves as a great brainstorming tool for you.
If you ever have any questions, never hesitate to drop me a line!
As always, I wish you the absolute best. And thanks for reading! Without you, this content is for naught.
Cordially and humbly…
Mike “Insurance Leads” DeVincent
MrComputerScience.com
