My blogging philosophy has always been, that if you’re writing awesome content, then you may as well use that content to promote your marketing and entrepreneurial assets.
In other words, if you may as well use your blog content to promote your lead capture pages.
If you have awesome lead magnets that are designed to attract your end users, then you may as well promote a lead magnet inside each and every blog post that you ever write.
And that’s how you can turn your blog into a lead generation funnel, by promoting your lead capture page in as many places as you can.
That way, your blog is literally the entry point of your funnel.
It doesn’t matter what type of business you have, or what type of blog you have, because we’re going to brainstorm a ton of places where you can promote your lead capture page right in your blog.
Thereby, turning your blog into the entry point of your funnel, and you’ll kind of turn your entire blog into a massive lead generation funnel, which is a really cool thing to do in my opinion if you’re email marketing or generating leads.
My Advice Is To Create Many Lead Capture Pages With A Tool Such As ClickFunnels So You Don’t Stress Out Over The Technical Side Of Things.
After testing out a ton of different page builders, I like ClickFunnels the best especially if you’ve ever been frustrated at the tech side of things.
Because you can easily create 10 different lead magnets easily and effortlessly using ClickFunnels because everything is drag and drop simple, and they give you a ton of templates that you can use to design beautiful lead capture pages.
And then, the name of the game is to then promote your ClickFunnels lead capture pages on your blog in a ton of different ways.
Let’s talk about some of my own favorite methods of doing this.
This Can Be As Simple As Adding A “PS” Note At The End Of Your Blog Posts.
So you don’t need to have the most crafty call to action in the world.
The only thing you need to do is add a small PS at the end of your content, and say something like this.
“If you truly appreciate this blog post, then you’ll definitely love this awesome free gift I have for you.
You’ll be able to discover how to XYZ, even if you’ve never ABC, and you can download the awesome gift simply by clicking here”.
That’s as easy as it can be.
The cool part, is that that’s only one way to turn each and every blog post you ever write into a lead generation machine.
Therefore, You Can Turn Your Blog Into The Tip Of Your Funnel Simply By Promoting Your Lead Capture Page.
Because my own two cents is that if you’re not promoting your lead capture page on your blog, then you’re literally wasting your opportunity to turn your readers into lifelong fans.
Because if you don’t invite your readers to join your email list, and if you don’t give them an opportunity to register to get your lead magnet, then there’s a good chance that you’ll never see those leads again.
Even if they thought your content was awesome, face it, there’s a good chance that they’re going to forget about you, and eventually they’ll never see you ever again.
That’s Why Promoting Your Lead Magnet On Your Blog Is So Important.
So you can give your readers a chance to join your email list, and then you can followup with them into perpetuity.
You can share awesome content, you can invite them to ask you questions, and of course, you can promote your stuff.
Whether you want to share your sales page outright after they subscribe, or maybe you want to invite them to an automated webinar down the road so you can sell your products and services.
The point is that, promoting your lead magnets and your lead capture page is of paramount importance, and I want to talk more about all of the ways I use to promote my lead capture page right on my blog.
Promoting Your Lead Capture Page In Your Navigational Menu
I promote my lead capture page in my navigational menu.
So if you visit my blog, you’ll see a massive button that says “Resource Library”.
That resource library also has a note that says “For Entrepreneurs” right under it.
As soon as you click that button, you’re sent directly to my lead capture page.
The cool thing, is that this button is shown on every single blog post, and every page on my blog.
This simply increases the chances, if slightly, that readers will join my email list building funnel so that I can followup with them hopefully for a long time.
Promoting Your Lead Capture Page In Your Widget Area
If your blog theme has a sidebar widget area, then there are a ton of plugins that you can use to add a nice little lead capture form directly on your blog.
This is another one of those cases where it can show up on every single blog post, and every single blog page that you have.
So you can insert an awesome call to action, inviting your readers to download your free gift, or to otherwise promote whatever lead magnet that you advertise to your end users.
This is a really cool thing, because you can actually promote a different lead magnet in your widget than you do in your blog content, and it can also be different than the lead magnet in your navigational menu.
The point I’m making here, is that you can sprinkle different lead magnets in different locations, hoping that you can attract more leads in this way.
Because as you know, maybe different prospects would be attracted to slightly different lead magnets?
Promoting Your Lead Capture Page With A Welcome Bar
If you ever visit my blog, you’ll see a massive “welcome bar” at the top of the page.
The welcome bar is bright, vibrant, and promotes one of my lead magnets.
This is something that I’m always split testing.
So if you visit my blog today, it might promote a lead magnet that’s totally different than the lead magnet I was promoting last week.
In any event, this is another one of those instances where the welcome bar shows up on every single page, and every single blog post.
So if one of your prospects find you in Google, and click on one of your pages, they’re going to see that massive welcome bar promoting one of your lead capture pages, even if you wrote that blog post 10 years ago.
That’s why welcome bars are so powerful, because you can track the statistics and you can see which lead magnet advertised in this space gets the highest click through rate.
There are a few different plugins and services you can use to easily implement a welcome bar, and I happen to use AddThis.com because after using a bunch of different options, I personally like AddThis.com the best, and they’re also free to use.
Promoting Your Lead Capture Page With An Exit Intent Popup
An exit intent popup is triggered when your end users hover their mouse toward the top of the browser as if they were about to exit.
When that happens, a big bright box pops up in the browser and displays a call to action.
And a good exit intent popup is not invasive, it’s not one of those popups that mess your browser up or prevent you from closing the webpage.
A good exit intent popup simply flashes a call to action so that it gets the attention of the user.
The user can easily exit the page without even touching the popup, so I just want to be clear that a good exit intent popup is not malicious, it’s not spammy, and it’s not one of those exit popups that highjacks your browser.
I personally use AddThis.com to implement my exit intent popups, because it’s cleanly coded, it’s gentle, it’s ethical, and it’s noninvasive.
You can promote anything in the call to action here, and of course, I recommend promoting the entry point of your funnel which is your lead magnet.
So maybe after your visitor has seen all of the calls to action, none of them interested them.
They saw the call to action at the end of your blog content in the form of a “PS”.
They say your call to action in your sidebar widget area.
They saw your call to action in the welcome bar.
They saw all of these different calls to action, and they were not interested.
That’s why an exit intent popup is so cool, because it’s literally your last chance to get your blog reader to join enter your funnel.
So, maybe you could have a totally different call to action here.
Maybe you could save a lead magnet that’s specifically designed for your exit intent popup?
Thanks So Much For Checking This Out! You Rock!
I thank you cordially and humbly for checking this out.
I spend an hour or more per day brainstorming with awesome students and subscribers.
So if you ever have any questions about marketing stuff, or tech stuff, please never hesitate to give me a buzz.
I love to help you with any questions you have, and I’m always around if you want to brainstorm.
I thank you once again for checking this out, I owe you the world.
Please have a beautiful day, and remember that I’m here if you ever want to contact me.
Cordially and humbly…