In this guide, you’ll learn all how to start email marketing for your business without technical hassle using ClickFunnels.
If you want to start an email newsletter for your business, or if you’re going to generate leads, then you might love this guide!
Continue reading to discover the following:
- Why email marketing rocks for small business owners
- How ClickFunnels makes lead generation easy
- Ingenious lead generation strategy using ClickFunnels
- Two free email marketing autoresponder options
- The main reason why email marketing is a powerful business asset
Why Email Marketing Is So Important For Small Business Owners
Email marketing is a dirt-cheap way to share content with your prospects, leads, students, customers, and buyers alike.
You can also share your sales content, your blog posts, your social media content, or your product launches via email marketing.
The best part is that email marketing is dirt cheap to deploy. Cost is super important these days, especially if you don’t have the most significant budget!
The Real Reason Why Email Marketing Is Powerful
Nearly everyone I know has an email address. The same isn’t right for other social platforms or methods of communication.
That’s why email marketing is so powerful. How many people use emails? According to the best data that I can find, the number of email users is well into the billions worldwide.
Have you tried to call your friends or colleagues lately? Nobody picks up. If you want to get a hold of them, you have to text or email them (lol).
I’ll go even further and say that email marketing is one of the most affordable marketing mediums for small business owners. You can find an email autoresponder to help manage leads for free, or cheap. (Later in this guide, I’ll reveal two of my favorite email autoresponders that are free to try).
The beauty of email marketing is that it’s so versatile. You can also use your email list to promote just about anything.
You can use your email list to promote the following:
- Your Facebook page
- Your Twitter account
- Your new book launches
- Your course launches
- Your latest news updates
- Your webinars
- Anything you want!
How ClickFunnels Can Help Email Marketers
When you launch an email newsletter or start email marketing, you need marketing pages.
For example, you will need a lead capture page, and a confirmation page, at the very least.
There is a massive variety of options to build marketing pages these days. One of my favorite options is ClickFunnels.
ClickFunnels makes it very easy to launch a wide variety of lead capture pages without any technical skills. The team over at ClickFunnels love marketing, and they have a ton of experience in the world of email marketing.
If you want a boatload of beautiful lead generation templates to work with, then ClickFunnels delivers with succulent abundance (metaphorically speaking).
The ClickFunnels drag and drop editor is “what you see is what you get.” You can quickly preview a plethora of beautiful lead capture page templates and then edit the template to match your unique brand, taste, and style. Very easily!
The Components Of An Email Marketing Funnel
Another massive benefit of ClickFunnels is that they don’t make any old email marketing funnel. Some brilliant marketers optimize Their marketing page templates!
So, if you want to experiment with up-to-date email list building funnels, lead generation funnels, and other marketing funnels, then ClickFunnels is perfect.
The typical email marketing funnel has a few components that you should learn.
Email marketing funnels might contain the following assets:
- The lead magnet
- The lead capture page
- The thank-you page
- An email autoresponder sequence
- Broadcast emails (AKA your future email newsletter content)
Lead Generation Strategy Using ClickFunnels
Building an email list building funnel with ClickFunnels is a piece of cake. It’s as easy as choosing a template and then editing the template with your message.
The ease of use is through the roof. That’s why I want to spend a minute talking about email list building strategy. I think the approach is even more important than the technical tool you use to build a marketing funnel.
The first time you launch an email list building campaign, it’s easy to get overwhelmed. Any decent email list building campaign includes a ton of moving parts. With a solid understanding of lead generation strategy, it’s much easier to stay on the right track, even with the abundance of moving parts.
The good news is that ClickFunnels simplifies your entire email list building stack from top to bottom from a tech perspective.
Just a decade or so ago, building marketing pages and lead capture pages required an abundance of skills.
In other words, before you launch an email list building campaign with ClickFunnels, you need to do your homework. That homework is to ensure that you create fantastic content, have a considerable lead magnet, plus a followup plan, so you build rapport with your new subscribers.
All the marketing content should revolve around your ideal prospect. The better you know your ideal customer (or subscriber), the easier it is to create fantastic and valuable email marketing content.
This level of initial planning is what can help you stand out from the overwhelming quantity of competition you may find in our new global economy.
The best advice I can give you is to keep your end-user in mind throughout the entire process. Build the whole email marketing funnel with your end-user in mind.
Ask yourself the following questions about your ideal prospect:
- What frustrations do they experience regarding your niche?
- What’s the top thing that you can do to help them?
- What questions do they always ask regarding your market?
- Most importantly – what type of content can you create to help them?
If you know the answers to the four questions above, then email marketing and content marketing, in general, becomes easy.
Because you’ll know your end-user inside and out, armed with this knowledge, it’s elementary to design and launch amazing lead capture page funnels using ClickFunnels.
So you can brainstorm compelling email newsletter content that helps your audience. You can write persuasive email newsletter content that your audience (hopefully) finds interesting. Most importantly, you can craft powerful sales messages that resonate with your audience.
All these feats are only possible if you know your end-user intimately! That’s why it’s so important to study your ideal prospects! (This is a considerable marketing secret that’s too easy to overlook).
When you know all about your ideal prospect? Then serving them is infinitely easier, especially if you have access to ClickFunnels.
ClickFunnels empowers you to build the following effortlessly:
- Entire lead generation funnels
- Lead capture pages
- Squeeze pages
- Webinar registration pages
- Sales pages
- Download pages
- Confirmation pages
- Affiliate marketing pages
- Membership pages
- Tons more
The ClickFunnels drag and drop editor turns your website building efforts into a straightforward procedure. Choose a template, and then use the ClickFunnels drag and drop editor to customize the template to match your business.
Once you choose a lead generation funnel from ClickFunnels that you like, spend time customizing it to match your style. Once your funnel is up and running? Then it comes time to begin promotional efforts.
How you can promote your lead capture page funnel:
There’s an infinite amount of great ways to advertise your email list building funnel these days. There have never been this many paid advertising networks that are happy to send you tons of traffic. (Check out a massive list of advertising networks here).
If you don’t like paid advertising? Then you can consider content marketing. Launching a blog, creating content, helping your prospects on social, and even Podcasting are potential marketing avenues to consider.
No matter what you do, always try your best to create fantastic content. That way, at the very least, you’ll send massive good karma to your marketplace, which might help you to build an audience, or, at the very least, appreciation!
The Importance Of A Lead Generation Funnel
You may have noticed that the cost of advertising is sky-high. A ton of my colleagues want to generate leads and build an email list, but they realize the value of advertising is through the roof for specific niches.
Have you noticed any of your marketing or business friends complain about the high cost of advertising? In my opinion, they’re right, you know. The cost of advertising is expensive!
That’s why a proper lead generation funnel is so important. A competent lead generation funnel can help you to understand your key performance indicators. Your key performance indicators help you to track and measure the performance of your paid advertising.
When you build a marketing funnel, it’s an asset that you can track and test. If you don’t check your marketing campaigns, you can never optimize them, or even understand how your advertising performs.
A lead generation funnel allows you to track the following metrics:
- Cost of acquiring a lead
- Earnings per lead
- Profit/loss from advertising
- Advertising feasibility
If you understand how much your average lead is worth, then you know how much you can afford to spend on advertising to generate a point. Does that make sense? Because this understanding is critical for all small business owners, who want to advertise.
In other words, if you know that your average lead is worth $19, then you have a solid goal. To make your advertising profitable, you need to generate leads for less than $19.
If you have a robust lead generation funnel, then you can use these key performing metrics to help you analyze advertising feasibility.
As you test more marketing funnel creatives, you can strive to optimize your funnels. Hopefully, you can aim to reduce the amount it costs you to generate a lead. And, probably, your business can aim to increase the average earnings per lead.
Two Free Email Marketing Autoresponders That Rock
Before you generate leads or launch an email newsletter, you need a reliable piece of software to help generate, store and manage said leads.
Needing an email autoresponder might seem like bad news, especially if you don’t have the most significant budget. In this tight economy, we can all relate.
That’s why I’m always looking for ways to minimize costs. One great way to do that is to look at free email autoresponders.
Either solution will grant you plenty of email marketing power. So you can store leads, launch an email newsletter, and deploy marketing emails without fuss.
Currently, I use AWeber. While I’m a massive fan of AWeber, and I’ve used them for many years, they aren’t free.
In case you’re wondering, AWeber, MailerLite, and MailChimp all integrate easily with ClickFunnels. So, you can use ClickFunnels to build beautiful funnels, and your leads are imported automatically to your email autoresponder of choice.
Regardless, you have a massive variety of choices when it comes to reliable email marketing software.
Benefits of any decent email autoresponder service:
- Easy integration with ClickFunnels
- Capture email marketing leads securely
- Market your business with full control
- Easily send marketing emails to leads
- Stay in contact with your subscribers
- Automate email marketing messages
- Access beautiful email marketing templates
- Split test marketing creatives
- Split test subject lines
The Main Reason Why Email Marketing Is A Powerful Asset For Your Business
When it comes to business assets, it’s tough to beat a list of subscribers (or customers).
I always beg colleagues, students, friends, and everyone willing to listen that it’s often a great idea to build your platform. The main reason email newsletters are so powerful is that they’re an actual asset that your business owns.
In other words, you don’t own your social media accounts. Third-party platforms can be taken away from you in the blink of an eye. For example, if you build a following on a third-party platform, you don’t necessarily own that property. Therefore, it’s easy to take away from you.
If you violate terms of service agreement? Or maybe even if the third-party network doesn’t like you? Or if that social media company goes out of business? Then you’ve lost all of your hard work building yourself on that third-party platform.
That’s why email marketing is a great platform to build. It’s a platform that you possess absolute control over. Even if one email autoresponder tool goes out of business, or if the price of service goes way up? You can always export your subscribers to a different platform. You’re still in business, and your email newsletter yet lives!
I’ve Noticed That Every Company Wants My Email Address These Days! Here’s Why!
I went to Bertucci’s restaurant not too long ago. They have great Italian food. Anyway, the next thing I know, the waitress is asking for my email address so that I can join their email newsletter.
Have you noticed the same thing? Even retail outlets are asking for your email address when you check out these days.
Just think about nearly every company on the planet these days. Every other service on the earth, be it a bank, a video game service, a social media platform, or an online learning platform? They all want your email address. Every company wants your email address!
The reason why all of these companies are using email marketing is that they know that most of their customers use email every day.
It seems to me that emails are the backbone of internet communication. Therefore, your email newsletter and your email list are genuinely worthy of your devotion.
Spend time building your email list using ClickFunnels. Your email newsletter is an asset that you’ll look back on and thank yourself for establishing.
That’s why I’m so passionate about email marketing because it rocks.
I hope that you had fun reading this ClickFunnels email marketing guide.
Please have a beautiful day!
Mike “The Email Funnel” DeVincent