Being an online coach is one of the most honorable professions in my opinion! This is especially true since these days the world of online learning is skyrocketing big time…
The reason why online learning is so popular these days, is because slowly but surely humans on this planet are discovering that the traditional cost of education is insanely high!
This is especially the case if you’re from America, where it’s not uncommon for people to spend tens, or even many hundreds of thousands of dollars paying for education.
That’s why online learning is such an awesome endeavor, and it’s also why being a coach is so honorable; because you can help educate both individuals, and small businesses.
But Maybe You Have No Clue How To Promote Your Coaching Offers?
You can have the best ideas, and the best intentions on the planet.
But maybe you just have no clue how to break the ice with your prospects, or even worse, you have no idea how to even get in front of your prospects in the first place?
If that’s the case, then I propose to you that webinar marketing is one of, if not the best way to get your ideas in front of the planet.
But first, there are a few qualifications that you need to meet for webinars to be even worth considering.
- Qualification # 01 – You have to be able to change the lives of your prospects in a positive way!
- Qualification # 02 – You need the skills to back up your claims!
- Qualification # 03 – You need a strong desire to actually help people; without the strong desire to help, then your skills are all for naught, right?
- Qualification # 04 – You must be in a niche where your average customer actually has interest in hiring you, in other words, there needs to be demand for your services.
If You Meet These Qualifications, Then Webinar Marketing Can Be A Super Powerful Way To Generate Leads.
But, you won’t be generating just any run-of-the-mill leads.
You’ll be generating leads who are actually likely to appreciate the content that you’re sharing with your webinar presentations.
Because, the hidden secret about webinar marketing, is that it’s just not a mere sales vehicle.
Webinar marketing is also, arguably, one of the single best ways to help your prospects, before they even call you, or agree to register to your coaching programs.
That’s why being willing to help your end users is so important.
Because webinars, in my opinion, and much like an online course, is one of the best ways to provide valuable content to your prospects.
This is important, because in my opinion, if you want your prospects to register for your coaching program, it’s so important to provide value first.
Show Your Prospects That You Care About Them And Are Capable Of Helping Them!
The number one way to connect with your prospects with a webinar, is to ensure that your webinar content rocks.
If your webinar content is awesome, then you can be confident when it comes time to promoting it, and you can also be confident that your content is going to actually help people!
There are so many ways webinars can help you meet those goals.
My honest two cents are always the same; focus on analyzing the top problems that your end users have.
If you can do that, then you’re much more likely to be able to provide powerful content that your prospects thank you for.
And, when you’re busy hustling hard developing awesome content, and generating leads, then your automated webinars can do all of the heavy lifting for you.
Why Webinar Automation Is So Ridiculously Powerful
I hate to admit this, but I’m the shyest person on the planet (lol).
I’m someone who absolutely hates talking on the phone, and I hate giving live presentations.
I’m a much better writer than I am speaker, and I can only give a speech if I have the content pre-written.
That’s why personally, I love automated webinars 1,000x more than I like live webinars.
Because automted webinars allow you to prepare, to rehearse, and practice so you can record the perfect presentation.
A presentation that teaches your prospects, provides massive value, and generates leads.
While at the same time, you can easily pitch your coaching offer at the end of the webinar.
So maybe at the end of the webinar, you can give a call to action to call you, to schedule a coaching call, or maybe even a hard sell to order your coaching program immediately.
The truth is that, it might be a good idea to split test different offers on your automated webinar, so you can see which style of close works best with your style, with your audience, and with your offer.
Automating Your Marketing Webinars Is Super Easy With ClickFunnels
If you’ve ever been frustrated with automated software that never works properly, or is laden with computer programming bugs (lol), then you’ll totally love ClickFunnels.
ClickFunnels makes it super easy to automate your entire webinar, from start to finish.
Best of all, you can easily use one of the done for you templates that are totally drag and drop easy to use.
Even better, is that ClickFunnels makes it super easy to setup automation rules.
So once your lead registers for your webinars, you can followup based upon their actions.
If they don’t attend your webinar, you can followup with a customized message.
If they attended the webinar but didn’t buy, you can followup with another customized message.
And, all of this is super easy to configure with ClickFunnels so you don’t have to be a computer science or marketing genius.
All of this makes it much easier to launch webinars, to automate your best content delivery, while nurturing your leads with the best content that you can possibly muster.
Once You Have An Awesome Webinar Recorded, Now Comes The Time To Promote It
Having an awesome webinar ready to rock is one of the best feelings in the world.
This is especially true if you’re a tiny one-person-entrepreneur and not a massive company.
Because you can be confident that your content is going to be super helpful for your audience, and you won’t have to hover over your desktop like a nervous nelly waiting for someone to attend your webinar (lol).
Instead, you can just focus on promoting it, and then let all of the automation work on your behalf.
This is super powerful, because now you can focus working ON your business, instead of slaving away IN your business.
So you can try to appear on Podcasts, focus on guest posting, focus on creating awesome blog content, and even using paid advertising in an effort to promote your webinar registration page.
Finally, you’ll have freedom to connect with those in your niche, and offer awesome content to your end users.
Not Sure What Type Of Content Your Webinar Should Cover? Here’s A Good Tip.
As a coach, your main goal in life should be to help people acquire whatever goals that your coaching program promises.
Part of this, is knowing who your end user is better than anyone else.
So always focus on who your end users are, how they talk, where they hang out online, and most importantly, what their top frustrations are related to your niche.
So, when it comes time to figure out the perfect topic for your webinar, simply ask yourself, what’s the MAIN problem that your end users have?
Once you’re cognizant of the answer to that question, you’ll be in a much better position to help your audience and put on an amazing webinar.
When it comes time to pitch on your webinar, just remember to give value first.
That way, even if those who attend your webinar are NOT interested in your final coaching offer, at the very least, they’ll appreciate what you had to say, and maybe even stay on your email list over the long-haul, so maybe they’ll be around the next time you offer something valuable. (Maybe an affiliate offer, a new product launch, or a cross sell that you offer down the road).
Thank You So Much For Checking This Out!
I want to thank you so much for checking this out.
You probably realize that as a coach, you have the potential to change the world.
One lead, and one client at a time.
That’s why I’m passionate about webinars.
Because they can help you to generate leads, and to also deliver massive value to your audience.
Most obviously, webinars can also help you to pitch your main call to action; maybe you want to get your prospects on the phone, maybe you want them to fill out a form, or maybe you want them to click the old fashioned “Add to cart” button.
Either way, ClickFunnels makes all of this super easy, and after being an IT nerd for much of my life, I can happily recommend ClickFunnels if you want to get everything up and running without any tech trouble.
If you ever have any questions about any of this stuff, please never hesitate to give me a buzz.
I spend tons of time each day creating new content, and helping readers and students with questions they have.
Honestly, I can’t wait to hear your questions, because it helps me to create even better tutorials and blog posts just like this.
Talk later.
Cordially…
This has been Mike DeVincent of MrComputerScience.com and I’m signing off.
