Ever since I started email marketing and email list building way back in 2010, I’ve constantly been brainstorming cool new ways to build my email list and to generate leads.
The cool part, is that these days there are so many methods to add new email subscribers.
The bad news, is that there are so many shiny objects out there which makes it really easy to get lost or distracted!
So, if you’re a ClickFunnels user, have a beautiful lead capture page (or many) setup and are ready to go, then how the heck can you start generating leads for your business?
Most importantly, what the heck is a prolific email list and how can ClickFunnels help you to build one?
What The Heck Is A Prolific Email List?
I define a prolific email list as an email list that’s stuffed to the brim with a ton of awesome subscribers, where you send out frequent email messages to your audience.
So, there’s the volume of your email list, and the volume of your email newsletter content.
If you have a prolific email list, and if you create awesome content for your subscribers, then you’ll be in a really powerful position because you’ll be able to promote absolutely anything you want, whenever you want.
So you can promote your affiliate marketing offers, your special promotions, your products, your services, or even your network marketing offers if that’s your intent.
What’s The First Step To Building A Prolific Email List With ClickFunnels?
The absolute first step is designing a lead magnet, or several lead magnets that your end user demographic will actually find to be useful.
What I personally do, is have a boatload of lead magnets.
My own personal philosophy is that you never really know what your end users, or your prospects are going to find to be valuable, but you can always make your best guess.
For that reason, I’m constantly split testing different variations of lead capture pages, and I’m also always split testing different lead magnets.
At this point in time I have around 10 to 12 lead magnets that I’m always rotating and split testing so that I can get a better indication of what my prospects want.
Creating A Beautiful Lead Capture Page And Email List Building Funnel With ClickFunnels
One of the best things about ClickFunnels is the “what you see is what you get” page builder.
With ClickFunnels it’s super simple to choose from a boatload of lead capture page templates that have been designed by super smart marketers.
So, you don’t have to suffer from self-doubt when designing your lead capture page, because the designs are done for you.
Your real effort is writing the headlines and bullet points that describe your lead magnets, and what your audience gets.
But that being said, my advice is to always have different lead capture pages, and different lead magnets. That way, you can always try to improve your opt-in rates, and also remember that different lead magnets might entice different prospects to subscribe!
Maybe one prospect isn’t interested in one of your lead magnets, but they’re definitely interested in another one?
That’s why split testing is a huge deal, and can help you to create a truly prolific email list.
The Importance Of Split Testing Your ClickFunnels Lead Magnets Is Paramount!!!
I have to really stress the importance of split testing here because it’s almost impossible to guess what your prospects are going to want the most.
Sometimes you’ll design a killer lead magnet that you’ll swear will be a huge hit. But then, when you start promoting that lead magnet, it totally and epically flops.
The opposite is also true; sometimes you’ll quickly throw together a lead magnet thinking that it’s not going to be the most popular opt-in bait only to have that have a much higher demand.
So, always split test! Never guess, and never let me or anyone else tell you what your audience wants – it’s always infinitely more valuable to let your audience tell you.
Another Lead Generation Funnel Idea That’s Easily Deployed With ClickFunnels Is A Webinar Funnel
Webinar marketing is definitely one of the most powerful lead magnet ideas that you can deploy quickly and easily with ClickFunnels.
It’s literally as easy as creating an awesome presentation, uploading that presentation on YouTube, and then turning that video into an automated webinar funnel.
The reason I mention this, is because if you want to have a truly prolific email list, then why not have as many lead magnet opportunities as possible?
That way, every time you create an awesome piece of content on social media or in your favorite article directory, you can easily plug your webinar or lead magnet at the end of your content.
Another Idea Is To Have Many Webinar Presentations! Which Is Very Easy To Do Within ClickFunnels
Here’s a really cool exercise that I’m always ranting about.
Brainstorm the top 10 questions that your end users or prospects have.
Then, take a ton of time and copious effort so that you can answer those questions perfectly.
Boom. Guess what?
You now have 10 different webinar topics that you could potentially create a webinar around.
So maybe your end users are frustrated because they can’t generate leads, because they want to lose weight, or maybe they want to learn how to play the Piano on the cheap.
The truth of the matter is that YOU know your audience and your prospects better than me.
Figure out what problems they have, and then turn your knowledge and expertise into a killer webinar funnel so that you can promote awesome content while at the same time pitching your offers and services at the end of your webinar.
How To Promote Your Lead Capture Page? Here’s My Honest Advice.
Once you have your lead capture page and webinar marketing funnels (hopefully many of them that you can split test) setup within ClickFunnels, you’re really only just getting started.
Now comes the real hard work, grit, and hustle.
Because now, you have to start focusing on PROMOTING your lead magnets and webinar funnels, which is truly an ongoing and recurring exercise that requires a passionate dosage of effort and elbow grease on your behalf.
So many people ask me how to build their email list, and how to generate leads.
The First Step To Generating Leads With Content Marketing Is To Ask Yourself What Types Of Activities You’re Doing Right Now?
- Are you creating YouTube videos?
- Are you blogging?
- Are you writing e-books?
- Are you writing on forums?
- Are you creating Podcasts?
- Are you launching courses?
- Are you posting on social media?
- Are you doing any social live casts or streaming?
Each of these methods can easily be used to promote your lead capture page, or your lead magnet!
It’s as simple as adding a “PS” at the end of your video, at the end of your article, at the end of your blog post, social media post, or absolutely any piece of content that you ever create.
Instead of promoting your business, your affiliate link, your network marketing link, or absolutely any other “direct” promotional content, my advice is to instead promote your lead capture page!
Promote Your Lead Capture Page And Your Webinar Everywhere!
The main idea is to promote your ClickFunnels lead generation funnel everywhere you can.
So if you’re creating content, start brainstorming awesome calls to action and for each and every piece of content that you ever create.
Always be asking yourself “Which one of my lead magnets could I promote at the end of this article? Which one would make the most sense?”.
Just adding a tiny “PS” at the end of your content can be a really under the radar way to promote your email list, without annoying anyone or seeming like you’re desperately seeking leads.
Marketing Your Webinar Registration Pages And Lead Capture Pages In This Way Is Low Stress, And Cleverly Under The Radar!
Have you ever been frustrated, because it seems too spammy to directly pitch your products and services on Facebook, or any other social media site?
That’s why it can feel much better to provide a ton of value to your audience FIRST, and then simply add a simple call to action promoting a lead magnet at the end of the content.
Sure, this might ultimately result with less clicks, and a lower click through rate, but at least you won’t feel like a pest – because you’ll be providing awesome value to your readers, viewers, subscribers, and friends.
The Final Step To Creating A Prolific Email List With ClickFunnels, Is To Plan A Boatload Of Awesome Email Newsletter Content!
You can have the best content marketing strategy on the planet, and more email subscribers you can count, but what if you don’t have any awesome email marketing content planned?
That’s why, it’s a great idea to constantly be brainstorming awesome content ideas that you can send out to your email newsletter.
It all goes back to being cognizant of what your end users and prospects are having trouble with.
- What are the top 10 frustrations that your audience has?
- What are the top 10 questions that your subscribers keep asking you?
If you keep those questions in your mind, and constantly reevaluate them as time passes, then you’ll probably never suffer from writer’s block or overwhelm ever again.
Because you’ll be in a position to create awesome content, that helps your audience, all the while creating content as frequently as you want.
Maybe you want to have a monthly newsletter, or maybe even a weekly newsletter?
Each Newsletter Could Simply Address A Problem That Your Subscribers Are Suffering From
The main point here, is to create content that speaks directly to the frustrations of your audience.
That way, they’re going to appreciate your email newsletter content, because it’s stuffed to the brim with practical content that actually helps them.
Then, at the end of your newsletter, you can use the “PS” trick and insert a call to action.
So maybe you could promote one of your own products, one of your own promotions, an affiliate link, a network marketing link, or absolutely any other type of link.
One Final Tip On Brainstorming Killer Email Marketing Newsletter Content…
Thank you so much for checking this out!
I do have one final tip that can help you in your email list building endeavors.
That tip, is to always poll your audience! Poll them as often as you can! Because this data is so precious…
For Example, Here’s How I Poll My Email List Nearly Every Single Time I Send An Email…
One thing that I’m always trying my best to do, is ask my audience directly what types of problems and frustrations they’re having.
Usually, each and every email I ever send to my subscribers ASKS them what types of frustrations they’re experiencing in their business.
I literally ask them to reply to the email newsletter and ask me anything they want.
That way, I can create even better and more relevant content to my prospects, and hopefully my subscribers will find it to be useful, because the content is derived from their very questions!
Another reason asking your prospects and inviting them to ask you questions, is that you’ll be in a better position to find offers that can help them!
In other words, it’s much easier to find awesome affiliate offers (or craft your own offers) to match your audience if you know exactly what types of questions they’re asking, right?
Thanks For Reading This! You Rock!
Thanks again for checking out this content.
Please always remember, that I spend at least one hour per day brainstorming awesome content with my subscribers, readers, and students.
So, if you ever have any tech or marketing related questions, please reach out and ask!
I’d love nothing more than to help you personally, and much of my own content is derived from the questions that you ask me.
I thank you so much for checking this out, and humbly request that you have a beautiful day.
Cordially and humbly…
Mike DeVincent
MrComputerScience.com
