Are you an Author who wants to learn more about how to advertise your book?
If that’s the case then I totally get it.
As a long-time book publisher, I know how frustrating and daunting it can be when you want to publish your book, and when you bend over backward in an effort to publish awesome content, only to have your book dismally and epically flop.
That’s why in this blog post I invite you to brainstorm 5 awesome ways that AWeber can help authors to sell their book.
Email Marketing Ideas For Authors Idea # 1 – A Traditional Email Newsletter
I’m always ranting and raving that email marketing is one of the coolest ways that you can promote anything, regardless of what type of small business you have.
I think that this definitely applies to Authors; I honestly think that publishing an Email Newsletter is one of the coolest ways that you can promote your books!
The reason I’ve always felt this way is because of those who are subscribed to your email newsletter, probably love to read your written content, right?
This in my opinion makes your email subscribers to be some of the most likely candidates who would enjoy your books!
AWeber makes it very easy to publish an awesome email newsletter, and I’ve been using them for years without any technical hassle or struggle.
AWeber Book Selling Idea # 2 – A 7-Day Email Course
There are a few reasons why Authors might love to offer some type of free email course.
A free email course can be a really cool way to generate a lead, and to also promote your products and services.
So maybe you could have a free 7-day email course that pre-sells your book. Or, maybe at the very end of each email in your free 7-day course, you could simply end the email with a PS that promotes your book.
Either way, I personally think that a 7-day email course can be a genius way to generate leads and to promote your books.
Of course, AWeber makes it very easy to configure a 7-day email course so that every single student who subscribes to your course will then automatically receive the emails that you have prepared ahead of time.
Email Marketing Ideas For Authors Idea # 3 – An Awesome Autoresponder Campaign
Writing an awesome email autoresponder series, in my opinion, is one of the coolest ways that entrepreneurs can use and benefit from automation in their business!
Personally, I myself have a massive email autoresponder series that lasts around one year, and I’m currently trying my best to expand it even further. Isn’t that awesome?
That way, whenever someone subscribes to my email newsletter, they get automatic email followups that share some of my best content, while also trying to promote my offers.
That way, I don’t have to bend over backwards or hustle in an effort to constantly write fresh content, because AWeber and my email automation sequence is doing most of the heavy lifting for me.
That’s why I love email automation, because you can invest the time once and setup powerful email content that rocks, and then configure AWeber to deliver that content automatically.
AWeber Book Selling Idea # 4 – Traditional Email Marketing Broadcasts
A lot of my students love email marketing too, and are always curious to learn more about it.
One of the biggest email marketing nuances out there, is the idea of a broadcast email vs. an autoresponder.
To make a long story short, a broadcast email is when you simply write an email newsletter on the fly and then send it to your email subscribers in real time.
So let’s pretend that you launched an awesome book on Tuesday, you could then write a fresh email sequence that introduces your book launch, and then send a broadcast email to your subscribers letting them know about it.
You could even make your book launch special by including limited bonuses, or maybe even a discount.
In any event, AWeber makes it very easy to start and manage an awesome email newsletter, so you can write broadcast emails, or you can setup powerful email automation.
Personally, I prefer email automation these days (since I am getting older and lazier lol), however, broadcast emails are still very powerful and AWeber makes it very easy to run a good-looking email newsletter without much technical difficulty.
Thanks So Much For Checking This Out, You Rock!
You might be thinking “Mike, I agree that Email Marketing rocks, but I don’t have an email list yet!”.
If that’s the case, then in my humble opinion one of the best things you can do, is starting an email newsletter and focus on building up your subscriber base.
Contrary to a ton of marketers who say that building an email list is easy, I will tell you that running a successful email newsletter is a lot of work!
That’s because, caring for your readers, and creating content that’s actually designed to help them requires a lot of work.
That being said, as an Author, and email marketing fanatic, I honestly believe that email marketing is one of the best tools that Authors can ever learn.
I also believe that AWeber is one of the coolest apps that can help you to build an email list. I’ve been a happy customer for a while now, their service rocks and their team is truly cool and always willing to help if you ever get stuck with tech stuff!
I hope that this content helped you brainstorm some cool ideas, and I hope that you have a beautiful day!
Cordially and humbly yours…
Mike “The Author” DeVincent