If you’re an affiliate marketer, then you know that you need fresh traffic and leads to survive. The problem is that finding and procuring a fresh supply of leads is difficult at best!
Can you relate? Have you tried the traditional affiliate marketing lead generation methods to no avail? If so, then you should read this affiliate marketing guide. We’re about to brainstorm how you can generate leads using ClickFunnels.
Does ClickFunnels Work For Affiliate Marketing?
When it comes to affiliate marketing, traffic and conversions are key. The first part is website traffic. If you don’t have any website traffic, then it’s impossible to get people to click your affiliate links. Email marketing also rocks. Email is one of my favorite methods to get website traffic, period.
That’s why I’m a huge fan of ClickFunnels. ClickFunnels can help you to build an email list, and it can also help you to share your content in a variety of ways.
The Power Of Lead Generation Funnels And Email Marketing For Affiliate Marketers!
When it comes to website traffic, email marketing delivers (pun intended). But, as you know, email marketing is useless unless you have quality leads.
Even if you have the best email campaign in the world, what if you don’t have any subscribers? What if you’re the best content writer in the world, but nobody reads your stuff? That’s why there’s one thing that you need above everything else as an affiliate or an influencer.
The Number One Thing You Need As An Affiliate!
You need an audience! You also need to know how you can help your audience! If you know your audience well enough, you can then brainstorm a ton of content to help them. You can also find amazing affiliate products that can improve their lives.
Never recommend junk products to your audience! If your audience finds that you refer to low-quality junk, then they’ll never listen to you again. (Nor should they). No matter what products you recommend, you need an audience first.
Even if you’re an amazing copywriter or blogger, you still need an audience so you can share your content. That’s one big reason why ClickFunnels rocks for affiliate marketers. ClickFunnels makes it elementary for you to build your email list via a variety of funnels.
Here Are Some Of My Favorite ClickFunnels Lead Generation And List Building Funnels:
- Lead magnet funnels
- Squeeze page funnels
- Video sales letter funnels
- Bridge page funnels
- Webinar marketing funnels
- Membership funnels
- Consulting funnels
Marketing Funnels For Affiliate Marketers
Any of the funnels above are smart options to pre-sell your affiliate product or generate a lead. Email marketing is one of the most powerful ways that I generate website traffic, by far. Email marketing is one of my favorite methods to generate website traffic to my blog.
Here’s how my simple email marketing funnel works. For this very blog, MrComputerScience.com, I love to use a traditional lead capture page. My headline is simple! Register for my email newsletter to get powerful marketing tips to send to your inbox. I can’t think of a simpler call to action, can you? I love to keep things simple!
The way my email newsletter strategy works is simple. Every once in a while, I promote my new blog posts to my email list. That way, I can create awesome content for my bloggers, and also help to promote the ads on my blog.
Email Marketing Followup Tips For Affiliate Marketing
A lot of affiliate marketers have different email autoresponder strategies, but mine different. As of this moment, I only promote my blog in my email newsletter. Meaning, I don’t send any direct affiliate promotions to my email list. Shocking, I know!
Instead of sending aggressive affiliate marketing promotions, I promote my blog. When my subscribers click on the blog, they see banner ads promoting related offers. That way, if they appreciate my content, they can click on my banner. I only promote products that I like, so I’m confident that my subscribers will enjoy it as well.
That’s one of my favorite methods to help promote my affiliate links. I make my email followups simple. You can do the same if you wish. Once you begin to generate email leads, you can follow up and share your best content on an ongoing basis. I try to create new blog content at least a few times a month so I can share updates with my email subscribers often.
I also try my best to help my audience any way that I can via my email marketing efforts. I invite my subscribers to reply so that I can help them! That way, my subscribers understand that I’m a real person who cares about them.
How ClickFunnels Can Enable You To Help Your Entire Audience
Affiliate marketing is all about providing tons of value in your marketplace. The more you help people, the more likely they’ll consider your recommendations, right? That’s why sharing powerful content is such a good idea, and ClickFunnels makes it straightforward in a variety of ways.
Here’s How ClickFunnels Can Help You To Share Content:
- You can share video courses inside of a membership funnel
- You can deploy a simple affiliate bridge page
- You can launch a book, course, or digital product
- You can launch an affiliate program and invite others to partake
- You can host download pages for books, guides, or reports
- You can create a video page that shares engaging content
- You can create marketing funnels via the share funnels feature
Webinar Marketing For Affiliate Marketers
Webinar marketing is one of my favorite affiliate marketing strategies. I’ve written about webinar marketing in extensive detail on this blog. There are a few reasons why webinar marketing is so powerful.
Why Webinar Marketing Rocks For Affiliate Marketers:
- Perfect for lead generation and email list building
- Helps to build massive authority
- Can share your brand, stories, and offers
- Help your audience with engaging content
- Promote, pre-sell, and showcase your affiliate products
My Best Webinar Marketing Tip For Affiliates
One common hurdle that’s effortless to find, is choosing the perfect webinar marketing topic. My advice is to consider your ideal client. What problems does your ideal client have? What are their top frustrations? How can you help them?
Let’s pretend that you’re promoting SEO as an affiliate. Let’s say that you partnered with your favorite SEO agency and they want to offer you 30% of sales on new clients. How can you promote your SEO services with webinar marketing? Think of what your ideal customer wants, and then think backward.
I immediately think of the ideal SEO client and their frustrations. We’re likely talking about dentists, chiropractors, doctors, lawyers, realtors, and so on. What do all these companies need? They need leads, clients, and website traffic! These are the exact topics that I would cater to a webinar around.
Hero Funnels For Affiliate Marketers
I like to think of ClickFunnels hero funnels as a “branding” funnel, or a “homepage” funnel. They’re perfect for building rapport, sharing your personality, and showcasing your personality in your marketing.
Hero funnels are one of my favorite types of marketing funnels that you can use with ClickFunnels. A hero funnel, in my opinion, is one of the most versatile funnels. You can easily brand yourself with a hero funnel. You can share your story, your best cover photos, and you can also plug other products if you want.
That’s the beauty of a hero funnel. They’re super versatile, and make it elementary to cross-promote your other funnels, social profiles, or websites. So you can promote your blog, your Instagram profile, your book funnel, course funnel, or anything else that you want.
Hero funnels can also help you to build your email list, which as you know, is one of my favorite marketing tactics for affiliate marketers!
If you’re frustrated because building a hero funnel sounds complicated, then don’t worry. That’s another reason why I love ClickFunnels. ClickFunnels makes it very simple for you to choose from their templates that are done for you. You don’t need to write any code or deal with anything “from scratch”.
Book Funnels For Affiliate Marketers
Writing a book is a very underrated tool for affiliate marketers. Not only can you promote just about any affiliate offer within the content of your book, but you can also sprinkle your affiliate links within the marketing funnel themselves.
Therefore, book funnels help provide both strategy and tactics for affiliate marketers. Your book can help put you in a position of authority, and it can also enable you to promote your affiliate links.
Here’s How You Can Promote Your Affiliate Links Within Your Book Funnel:
- On your book’s download page
- In your book’s membership area
- In your email followups
- In the footer of your book
- In the content of your book
- In the beginning and end of your book
Book Funnel Strategy For Affiliate Marketers
The strategy is to launch a book that can help to pre-sell your affiliate offer. Simple enough, right? Book funnels are easily one of my favorite marketing funnel options for affiliates. There are a variety of reasons why book funnels are perfect for affiliate marketers.
Launching a book, just like launching a course, is an excellent way to build authority in your niche. Even if your book isn’t the biggest seller in the world, it doesn’t matter. Because when someone buys and reads your book, then they’re going to realize that you’ve thoroughly researched that topic.
Choosing The Perfect Topic For Your Book Launch
Let’s talk about finding the perfect topic for your book. Ask yourself the following questions. What problems does your ideal affiliate offer solve? What other problems are those same prospects likely to have? If you can answer those questions, then choosing the perfect book topic is simple.
The more you know your ideal prospect, the easier the entire process.
Courses For Affiliate Marketers
Courses are another excellent affiliate marketing strategy to consider. Course creation is easily one of my favorite online pastimes, and I’ve launched well over 24+ online courses. Sounds crazy, right? If I can launch that many courses, imagine what you can accomplish?
The cool thing about online courses is that they build your authority like nothing else that I can think of. Course creation requires a ton of work, however, they’re also a ton of fun if you love to help people. Helping is a huge variable for affiliates, so I hope that you do love to help others!
How Can A Course Help Promote Affiliate Offers?
The main strategy for course creators is similar to authors. Try to make your course pre-sell, support, enhance, or complement whatever affiliate offer you’re promoting.
Let’s pretend that you’re promoting AWeber as an affiliate. AWeber is an amazing email marketing software that I love. So, what type, of course, could we create the complements AWeber, or otherwise pre-sells AWeber in some way?
Here Are A Few Course Topic Ideas:
- Lead generation for newbies
- How to start email marketing for your business
- How to build your list in 30 days
- Email marketing and list building Bootcamp
- Lead generation strategy for authors
- Lead generation strategy for business owners
How To Insert An Affiliate Call To Action Inside Any Course Lecture Without Stress
That’s just a tiny list of courses that could help to sell AWeber, or any email marketing service. Maybe at the end of each video, there would be a small call to action that says something like this:
“If you appreciate this course, and if you want to get FREE email marketing templates, then click the button below. You’ll get a free bundle of email copywriting templates so you can write amazing emails without any stress. The link is an affiliate link, so if you click I may earn a commission”.
That way, you can create amazing courses that help your ideal prospects. At the end of the lecture, you can plug one of your affiliate offers. Hopefully, you can find awesome affiliate offers that provide tons of value to your students so that it’s a win/win/win!
Conclusion
Affiliate marketing is awesome, in theory. Promote other people’s products, and earn a commission. The issue, of course, is that affiliate marketing isn’t as smooth as the gurus say.
That’s why I love email marketing. Email marketing can help you to generate rapport, build authority, and build an audience. Email marketing is also my favorite way to promote my blog and get traffic!
If you’re not sure how to generate email leads, then try ClickFunnels. I recommend them to all of my nerdy marketing friends, and they have a ton of templates and training to help get you started.
Thanks for reading this affiliate marketing and lead generation guide.
Have a great day!
Cordially…
Mike “Affiliate Funnels” DeVincent
MrComputerScience.com
