If you’re a freelance copywriter, then one of the most frustrating things is trying to find the right clients.
You realize by now, that finding freelance writing clients of any variety is often an uphill swing.
Even if you have amazing clients, and even if your work rocks, there’s never a guarantee of ongoing work.
That’s why I’m a huge fan of ClickFunnels for copywriters. ClickFunnels can help you to build your brand as a freelance copywriter all the while building an email list of prospects.
Let’s spend some time brainstorming about how copywriters can generate leads using ClickFunnels.
What Do Your Ideal Copywriting Clients And Your Ideal Audience Want?
One of the first and most critical priorities for any marketing campaign, is your ideal audience. In other words, who is your ideal copywriting prospect?
The more you imagine and analyze your ideal copywriting client, the easier it becomes to create awesome marketing campaigns that targets their needs.
If you don’t have a crystal-clear idea of who your ideal prospect is, and what they want, then it’s impossible to properly find them online.
You might be thinking, “But Mike, I have no clue how to get into the nitty gritty of what my prospect wants!”
If so, then here’s an amazing exercise that can help.
What Are The Top 10 Frustrations That Your Ideal Copywriting Prospects Experience?
If you’ve worked with a few freelance writing clients, then you know that they usually loathe writing.
If they had experience writing, or if they had the time to write, then they wouldn’t need you.
But, what else do you know about your ideal client? Spend as much time as you can digging deep to analyze their core frustrations!
Here are a few example ideas that I can imagine. Do you agree with these pain points?
Let’s Brainstorm Pain Points Of Your Ideal Copywriting Client
- They’re frustrated because their products aren’t selling
- They’re frustrated because their conversion rates suck
- They’re annoyed because copywriters cost way too much money
- They have an awesome product, yet no idea how to sell
- They’ve tried to hire a copywriter in the past, but they underdelivered
- They’re afraid of getting ripped off
- They’re afraid that the copywriter won’t understand their product
- They’ve worked with a “flake” copywriter in the past
I love to spend as much time brainstorming clients as possible!
That way, when it comes to writing content for that prospect? The ideas and angles flow like a raging river!
I’m a huge fan of content marketing. I think that the cost of advertising keeps increasing over time! For that reason, these brainstorming exercises are invaluable. The more you know your ideal prospect, the more content you can create that helps to target them.
Another huge piece of the content marketing puzzle is your lead magnet!
So, As A Copywriter, What Is An Awesome Thing That You Can Give Away For Free?
The entire process of launching a lead generation funnel is elementary with ClickFunnels. You can choose from a big variety of beautiful lead generation funnel templates without stress.
The even more important part is your lead magnet. I repeat: your lead magnet is everything!
Your lead magnet is what gives your content marketing efforts the power to be worthy of your time and efforts.
Because all your content marketing should aim to help generate a lead!
So, that’s why your lead magnet is critical. If you don’t have a worthwhile lead magnet, then your ideal copywriting client will never subscribe. You need to hustle hard to deliver tons of value to them!
Here are a few ingenious lead magnets you might want to offer your copywriting clients:
- A 100% free copywriting consultation
- A sales letter copywriting tutorial for small business owners
- A swipe file containing your best headlines
- A swipe file containing your best sales templates
- A split test of your best sales letter conversions
- 30 minutes of FREE copywriting! (THIS IS A “HAIL MARY PASS” LEAD MAGNET IDEA!)
Next? Let’s Brainstorm A Few Ingenious Upsells That Your Copywriting Clients Would Love!
Once you go through the trouble of inviting a client into the broadest part of your funnel, you need to consider your paid and premium offers.
In other words, let’s imagine that a small business owner needs help with writing sales copy for their business.
They see your lead magnet for a free swipe file containing your best sales letter template. They opt-in to receive their free goodie. But then what?
That’s the beauty of ClickFunnels. ClickFunnels makes it simple to then present an upsell to your client. That way, you can try your best to offer an amazing lead magnet, but you can try to close a sale at the same time.
Here are a few clever upsell ideas for potential freelance copywriting clients:
- You could offer a premium copywriting service
- You could offer a premium package of 3 different sales letters to split test
- You can offer to write marketing emails for the client
- You could offer any retainer or copywriting styles that are your specialty
- You could offer to create a video sales letter script
- You could offer to write a webinar marketing script
Does Email Marketing Work For Freelance Copywriters? My Honest Two Cents
I honestly think that email marketing is one of the best ways to communicate with any audience.
The reason why I love email marketing, is that it’s dirt cheap, and very easy.
Maybe you could send an email to your subscribers whenever you can handle a new client? Or, you whenever you launch a new service?
You could even get fancy and write weekly or monthly newsletters that your ideal prospects might appreciate.
If your clients need copywriting, then they might appreciate tutorials related to small business marketing. Within each newsletter, you can promote your availability and services to boot!
Here’s How To Build An Amazing Lead Capture Page Perfect For Freelance Copywriters
You might not know this, but I have experience working in the world of IT.
I know how frustrating tech can seem. I’ve seen more than one person freak out when trying to work with technology!
The main reason I mention this, is because I appreciate tools that work the way I want, when I want. That’s another reason I’m a fan of ClickFunnels. Because ClickFunnels is ridiculously easy to use.
The way it works is simple. You pick from one of their amazing lead generation funnels. You can then edit all of the pages in the funnel using the ClickFunnels editor that’s drag and drop easy to use.
Here Are A Few Of The Marketing Pages You Can Build With ClickFunnels:
- Sales pages
- Video sales pages
- Survey pages
- Application pages
- Bridge pages
- Membership pages
- Automated webinar pages
- Tons more!
How Is ClickFunnels Different From Other Corporate Websites? And How Can You Effectively Use ClickFunnels As A Freelance Copywriter?
I’m a huge fan of traditional page builders and regular HTML websites! I would say that the biggest difference between a traditional corporate website and a ClickFunnels funnel, is specificity.
ClickFunnels focuses on three things. Lead generation, sales, and fulfillment. Every moving part within ClickFunnels helps to meet those ends.
I’m not saying that traditional websites are bad, by any means. As you may know, I’m a huge fan of blogging and WordPress.
That said, I think that ClickFunnels is very nimble and efficient for small business owners who want to focus on lead generation and sales. The number of lead generation and sales templates that ClickFunnels offers makes it perfect for those who want to publish and get straight to the point.
Another huge key is that ClickFunnels is easy to use. You never need to know anything about HTML, CSS, JavaScript, cPanel, or website hosting when using ClickFunnels. (Unless of course, you want to!)
Could A Copywriter Benefit By Hosting And Promoting Automated Webinars With ClickFunnels?
As an online teacher, I’m a huge fan of video. I think that webinar marketing is easily one of the smartest video marketing channels for your overall funnel stack.
Webinars also rock for branding, sharing, teaching, and sales!
Therefore, since automated webinars are so dynamic, I think that marketing agencies of all flavors should at least consider experimenting with automated webinars.
As a general rule, webinars rock for lead generation. They’re also a great way to launch and deploy a beautiful presentation to your prospects automatically.
Hopefully, your webinar helps to share something amazing for your copywriting client. Maybe you could teach how to write sales letters. Or, you could promise to reveal your BEST sales letter templates and headlines during the webinar!
Either way, I’m a huge fan of automated webinars and I think they’re a great way to generate leads. Maybe worth considering?
In Summary, Freelance Copywriters May Be Able To Integrate ClickFunnels Into Their Marketing Campaigns And To Generate Leads.
In my humble opinion, yes! ClickFunnels can help freelance writers generate leads.
Content marketing rocks! My favorite lead generation strategy is to create a ton of awesome content around topics that me (and my prospects) love!
That way, I can try my best to help people, and hopefully, they’ll still want to learn more from me and learn about my offers.
That’s why all content marketing campaigns need a proper lead generation funnel.
That’s why I love ClickFunnels. They boast a myriad of cool lead generation funnels, and they’re straightforward to use even for the marketing novice.
If You Ever Have Questions About Copywriting Or The Tech Side OF Marketing, Then Please Never Hesitate To Ask!
I thank you so much for reading this humble document.
I know that freelance writing is scary sometimes.
You try your best to generate leads, and to create the best content possible.
You put your heart and soul on the line. You want to help people!
That’s why I’m so proud to share this content with you.
I hope, at the very least, that you had fun reading.
Please have a beautiful day.
Cordially and humbly…
Mike “Ever A Writer” DeVincent
MrComputerScience.com
