If you’re any type of coach, be it a writing coach, a fitness coach, or a self-help coach, one thing you’ve probably noticed is that it’s a constant uphill battle to generate leads!
Face it.
You can be the coolest coach on the planet, and your sole purpose in this life could be to help others.
You can even have a profound ability to help others.
However, if you can’t generate leads, then you’ll never be able to help a single client.
That’s why you might love this document.
Because we’re about to brainstorm a ton of awesome ideas regarding how coaches can generate leads using ClickFunnels.
So if you’re a coach who wants to generate leads, or if you just want to brainstorm some really cool ideas on how to generate leads (without begging your Facebook friends) then you might totally love this.
The First Thing You Need To Know About Generating Leads As A Coach, Is What Your Ideal Prospect Really Wants!
Do you know your prospective client inside and out?
Do you know their biggest fears? Their biggest dreams?
Because here’s a huge secret. Generating leads is much easier if you know exactly how you can talk to the mass desires of your prospective audience.
If you know exactly what their goals are, then you’ll be in a much better position to create awesome content, lead magnets, lead capture pages, and sales messages that not only enable you to generate leads – but also empower you to create useful content, coaching sessions, and solutions that you can be proud to offer to your audience.
What Are The Top 10 Frustrations That Your Prospective Coaching Clients Experiences?
So ask yourself this one question, and devote yourself to continually asking it: What are the top 10 frustrations that your audience is having right now?
I stress the word right now, because as you know, life is always changing.
The sophistication and knowledge of your prospects always changes. Therefore, their desires and frustrations are going to change.
The only reason I mention this, is because it can be a really smart exercise to constantly monitor your end users, always study them, always ask them questions, and always interact with them so that you can speak to them and relate with them better than your competitors.
If you can do that, then your marketing, promotions, and lead generation campaigns are going to be much easier, and more enjoyable for both you and your ideal prospects.
So, As A Coach, What Could You Give Away For Free?
After you study and analyze your ideal prospect, the next step is to ask yourself what type of awesome lead magnet can you give them away for free.
If you’re worried about the technical overwhelm that this could entail, then just remember that ClickFunnels will make it super easy to build lead capture pages, host your lead magnet, and create a ton of different marketing pages.
So, don’t stress out about the technical side of things, these days creating beautiful marketing pages is super easy.
Instead of stressing out about the technical side of things, it’s important to remember the top 10 frustrations that your audience is having!
Maybe they’re frustrated because they can’t generate leads for their business. Or maybe they have a total lack of self-confidence and they need your coaching services to get by.
Whatever the case, ask yourself, what’s something that’s totally awesome, helpful, and valuable to your audience?
I’m confident, that if you spend time analyzing and brainstorming the true problems that your audience has, that you can craft an awesome lead magnet that your audience would love.
The Next Step, Is To Brainstorm Some Awesome Upsells That Your Prospective Coaching Clients Will Love!
After you have an awesome lead magnet, the next step is to brainstorm a good upsell that your audience might benefit from.
Don’t overthink this too much, because often times the simplest solution is the best.
Ask yourself this one question: What’s the one way that you could help your ideal coaching client the most?
- Maybe you could offer a free coaching call?
- Maybe you could offer 30 days of email coaching for free?
- Maybe you could offer an awesome e-book that you made specifying and walking your prospects through your coaching program?
- Or, maybe you could even offer an online video course, or a video series that gently promotes your coaching offer?
- Finally, maybe you could host and promote an awesome webinar series that introduces yourself, helps your audience with their biggest problems, and then at the end of the event, you can pitch your coaching service.
These are just a few lead magnet ideas that I came up with after brainstorming for 5 minutes. I’m confident, that if you spend a few minutes brainstorming, you could easily develop a ton of awesome lead magnet ideas that are perfect for your ideal coaching client.
The cool part, is that all of these lead magnet ideas would work for just about any audience. So you can be a fitness coach, a weight loss coach, a writing coach, or just about any other type of coach and the majority of these ideas could fit your style of coaching.
Always ask yourself, “What’s one thing that I could give away to my prospective client, that they would actually want? And, how can I help them the most?”.
Remember not to skimp on your lead magnet! If you offer something really exciting, you have a better chance of increasing your opt-in rates, right?
Does Email Marketing Work For Coaches?
I’m of the honest belief that email marketing can work dramatically for coaches!
Email marketing is one of the most powerful ways that you can get to know your audience.
Want a massive email marketing tip, that’s perfect for coaches? That tip, is to ask your email subscribers questions!
Ask them what types of frustrations they are having. Ask them if there was ONE way you could help them, what would that one way be?
You never know, your audience just might reply to you, and I promise, if they DO reply to you, you’re going to get some of the most valuable insight that you can ever get in your business – true data from the very minds of your end users.
With this knowledge, you’ll be able to craft superior email marketing content for your future campaigns, and you’ll probably be able to brainstorm even better angles to help promote your coaching offers, and to help your prospects!
Also remember, that you can always promote your coaching video sales letter, or promote a call to action to join your webinar, or to view your sales page at the end of every single email you ever send.
So maybe you could plan 30 days of awesome content that’s designed to help your subscribers, and at the end of every email you have a gentle little nudge to check out your coaching offer. (Or, you could invite them to attend a webinar, or to schedule a call with you, et cetera).
How To Build A Lead Capture Page As A Coach That Actually Converts?
There are a few variables that determine how successful your lead capture page is.
One of the most important variables, is that you have an awesome lead magnet that your audience actually wants. Seems obvious right? Well, some marketers miss this step and then their lead generation campaign is forever doomed, even if everything else is executed masterfully.
Another really good idea, is to have a really simple lead capture page that has only one purpose. That one purpose, is to generate the lead!
The best way to accomplish that, is to have a lead capture page with a clear call to action.
So maybe you want to give away a coaching call, provide a checklist that helps your end users, or maybe you have a really awesome webinar that you want to promote in order to generate leads.
Strategy aside, building a beautiful lead capture page is as simple as using a marketing page builder such as ClickFunnels.
I personally love ClickFunnels, because it allows you to build awesome lead capture pages, thank you pages, download pages, webinar pages, and even membership pages.
So if you’re frustrated because you’re enjoying the strategy-side of lead capture pages, but you have no clue how to build one, then definitely consider checking out ClickFunnels.
How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As A Coach
ClickFunnels is designed to focus specifically on marketing pages. You can benefit as a coach by using ClickFunnels because you’ll be able to easily create really cool marketing pages such as the following:
- Lead capture pages.
- Thank you pages.
- Download pages.
- Password protected membership areas.
- Webinar registration pages.
- Webinar broadcast pages.
- Sales letters.
- Video sales letters.
- Affiliate pages.
- And just about any other type of sales page that you can imagine.
There are also really nice looking templates on ClickFunnels, so you don’t have to be a snazzy designer, or a fancy copywriter to get started.
That’s why ClickFunnels can be really powerful for entrepreneurs.
Let’s compare that to a traditional website. Traditional websites can still be super powerful, and a great way to share your content, and house all of your products.
However, if you are developing your own website it can often be a hassle creating marketing creatives from scratch unless you already have marketing experience.
That’s also one of the primary advantages of ClickFunnels; because of all of the “done for you” marketing page templates that can be deployed without knowing how to write a single line of code.
Could A Coach Benefit By Hosting Automated Webinars?
If you’re a coach, and want to generate leads with ClickFunnels, then it might be a genius idea to start launching and promoting automated webinars.
Why automated webinars? Because you can craft an awesome presentation that introduces your coaching program, shares a ton of valuable stuff, all the while generating leads and pitching your coaching program.
So maybe you could think of 5 or 7 awesome webinar topics that you would like to host.
You can then simply record the presentation. Make it full of awesome insights and instructions that your audience would get value from!
Then, after you share some awesome content, introduce one of your coaching offers, and include a “Buy Now”, “Enroll Now”, “Schedule A Coaching Call”, or some other call to action.
This is easily accomplished with ClickFunnels, and it can be a awesome way to automate relationship building, while still building your email list and promoting your offers!
You can even invite your end users to contact you right within the webinar room, so if they have any questions you can provide awesome customer support in order to wow your prospects.
In Summary, Coaches May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
If you’re a coach, then you have the potential to improve the lives of each and every client that you ever interact with!
However, as you know, generating leads can be a tad tricky to say the least.
So, the best advice I can give you, is to always remember and study your end user demographic.
This is truly, the most important marketing lesson of all, especially these days.
Because these days, it’s never been easier to get website traffic. You can buy advertising on LinkedIn, Facebook, Google, Twitter, Pinterest, Microsoft Bing, or just about any other website that you want.
However, one thing that will serve you well regardless of how you get website traffic, is knowing the frustrations of your end users!
So, spend ample quantities of time studying your audience.
Get to know them! Ask them questions, and find out where they hang out online so that you can see what types of questions they are asking!
That is one of the most important strategies when it comes time to creating awesome content, and this exercise can be an excellent beginning to any marketing campaign, regardless of scope.
If You Ever Have Questions About Coaching Please Never Hesitate To Ask!
I want to thank you cordially and humbly for checking out this content.
I try my best to provide awesome content for you, because I love talking about this kind of nerdy marketing stuff more than anything in the world.
So, if you ever have any questions, or would just like to brainstorm, please never hesitate to give me a buzz!
Thanks so much for checking this out, and please have a beautiful day.
Cordially…
This has been Mike DeVincent of MrComputerScience.com and I’m signing off!
