If you’re an agency or if you’re a freelancer, then you realize the importance of generating leads.
Even if you have the best services and the best agency on the planet, without leads, then it’s tough to stay in business, right?
That’s why we’re going to brainstorm all about lead generation for agencies using ClickFunnels. ClickFunnels helps you to create amazing marketing creatives so you can generate agency leads. Even if you have zero tech skills, you can still craft amazing campaigns.
If you want to generate leads, and if you’re not sure how to grow your agency, then read this guide!
What Are The Top 10 Frustrations That Your Ideal Agency Prospects Face?
Before you begin brainstorming or launching a lead generation campaign, we need to start with your dream client. What problems do they face?
Are they frustrated from getting burned by freelancers or agencies in the past? Are they struggling to find competent SEO, marketing, or ghostwriting services? Or, maybe they can’t afford to hire fulltime help?
Maybe they’re sad because they’re not sure how to advertise their business? These key frustrations make everything much easier for you from a lead generation and marketing perspective.
If you know what troubles your prospective agency clients face, then it’s much easier for your agency to craft marketing and sales creatives that speak directly to the core frustrations of your audience.
The more your agency knows about the frustrations of your ideal agency client, the better your position!
The largest companies on the planet constantly strive for as much data on their customers as possible. That’s because let’s face it, data is arguably the new oil.
Data and knowledge are everything for agencies. The more familiar you become with the needs of your ideal agency client, the easier it becomes to craft copy that speaks directly to their desires.
There’s probably a ton of agencies out there fervently chomping at the bit to compete with you. They want customers as much as you do. If they have a superior understanding of how to solve the problems of their clients, then they’re tough competition indeed.
Lead Generation Strategy For Agencies Using ClickFunnels
Before we talk about how ClickFunnels can help agencies to generate leads, it’s important to talk about lead generation strategy.
Always remember that lead generation is never about you or your agency. Lead generation is always about how you can help your ideal prospect. That’s why I’m always ranting about the critical importance of realizing the frustrations of your ideal client.
Before you devise a lead generation funnel, it’s a good idea to brainstorm how your agency helps your ideal prospects solve their problems.
Here Are A Few Questions Agencies Should Ask Themselves:
- Why would a prospect hire your agency over your competition?
- What is the top advantage of working with you?
- How can you help your ideal agency-client?
- What’s the true value of the services that your agency delivers?
- What are the top 5 advantages you have over competitors?
- Why do your clients LOSE if they don’t choose you?
Take inventory of the skills and value that your agency has over others. Find confidence! Find a powerful reason why, so you can muster the creativity, desire, and gusto required to promote your agency with passion.
Conducting this step is much easier if you have a solid understanding of your ideal prospect.
The Power Of A Simplistic Agency Application Funnel
When it comes to ClickFunnels and lead generation funnels, you have a massive variety of options. One of the most straightforward lead magnet options is a free consultation or application funnel.
The way these marketing funnels work is simple. You let your prospect know that you (or your agency) have an opening and that you’re accepting new clients.
Another option is to give away a free consultation to prospective clients.
What does your agency do good? Can you rock SEO audits, help scan for optimization errors? Or, maybe you build rockstar marketing funnels that outperform your competitors?
Or, maybe you can have a straight to the point marketing funnel that promotes your agency’s openings? You have a ton of awesome options with ClickFunnels, and they have plenty of done for you templates to choose from.
ClickFunnels also has other lead magnet funnels that you might want to experiment with. In other words, ask yourself what type of marketing funnel are you looking to launch?
Next, Brainstorm Some Smart Upsells That Your Agency Prospects Will Love!
What happens after your prospective client subscribes, or agrees to hire you? Do you have any other upsells that you could offer?
For example, let’s pretend that you’re a ghostwriter who writes books. What happens if your client hires you, and they love your work!
Maybe you could offer additional writing services to them?
Here’s A Tiny List Of Writing Services You Could Offer:
- Email copywriting
- Sales letter copywriting
- Book cover copywriting
- Blog copywriting
- Joint venture copywriting
- Marketplace copywriting
If your client loves your writing, then there’s a good chance that they would love for you to help them with their various copywriting needs.
That way, you provide more value to your client. Also, your agency gains a comfortable chance to earn more revenue. That way, you can hopefully afford to spend more on advertising, thereby granting your agency ample opportunity to grow.
The Massively Untapped Potential Of Email Marketing For Agency Owners And Freelancers
I think that email marketing is criminally underrated and underutilized by agencies and freelancers everywhere!
If you’re going out of your way to generating email leads, then why not keep them apprised of your agency’s availability, offers, and content creation? What better way to showcase your marketing chops than by regularly publishing (and sharing) fantastic content?
Here Are A Few Cool Email Marketing Ideas For Agencies:
- You can share any new blog posts that you publish
- You can email your subscribers whenever you have a new availability
- Tell your clients of any new service offerings
- Launch an awesome webinar that teaches, brands, and sells your agency services
- Launch a seasonal sale
- Launch a social media contest and offer amazing prizes to help build your list and generate buzz
As you can see, I’m a fanatical proponent of email marketing. Especially these days since email marketing is dirt cheap to use, and it’s nearly infinitely versatile.
Your agency can use email marketing as a mechanism to share powerful content. You can also use your email marketing content to poll your audience as to what they need. Best of all, you can promote your availability to your email newsletter whenever your agency needs more clients.
Genius Lead Capture Page Tips For Agencies And Freelancers
The best tip I can give you is to not to reinvent the wheel. ClickFunnels has a massive collection of lead capture pages and lead template templates that are ready for you to swipe.
My advice is to choose a few that you like and then split test them. Using the ClickFunnels drag and drop editor, you can quickly and effortlessly customize the template to match your brand and style.
You don’t have to be a great graphic designer. All you have to do is edit the copy to match your brand, your story, and your style.
Here Are A Few Marketing Page Ideas You Can Build With ClickFunnels:
- Your agency could build a membership website with training for prospects or clients
- There are a variety of lead magnet funnels and application funnels to experiment with and try
- You could launch a video sales letter for new prospects
- You can launch a webinar funnel that teaches your favorite tips and then promotes your agency at the end of the presentation
Could An Agency Benefit From Webinar Marketing Automation?
I think that webinar automation is another criminally underrated marketing method that’s perfect for agencies and marketers.
Imagine if your agency hosted a new webinar each week that provided amazing tips and value for your prospects. At the end of each webinar, you could promote your availability for the upcoming month.
Not only could webinars help you to build huge rapport and authority among your prospects, but they’re also a smart way to promote your new services as well.
Besides, you’re already generating email leads as an agency, right? When was the last time you emailed your prospects? If you fall out of touch with your prospects, then it’s all too elementary for them to forget about you. Webinars are a great way to provide tons of actionable advice and to keep your authority fresh in the mind of clients. Food for thought!
In Summary, ClickFunnels Can Help Agencies And Freelancers Generate Leads
I think that there’s never been a better time to be a freelancer or agency. Our rapidly evolving economy makes it easier than ever for entrepreneurs from all over the world to interconnect and work with one another in real-time.
ClickFunnels is one of the easiest tools to help you with your marketing and lead generation journey. I think that the ease of use that ClickFunnels offers in addition to a tremendous collection of “done for you” marketing templates is an excellent combination for lead generation.
If You Have Questions About Advertising Your Agency, Freelance Business, Or General Lead Generation, Then Never Hesitate To Ask!
I want to thank you so much for reading this lead generation post for agencies using ClickFunnels.
I know how frustrating the world of freelancing and agency marketing can seem. That’s why I’m so passionate about the topics herein, and I hope that they found you well.
There’s also one tip that I’d love to share. Once you have your marketing funnel, you need to hustle hard promoting your funnel.
Never spend weeks or months launching a funnel, only to fail when it comes time for promotion. Promote your funnel everywhere that you can! Hustle hard so that your funnel gets the chance to be seen by your dream clients!
Wishing you all the luck in the world, truly.
Until next time, please take care!
Cordially and humbly…
Mike “Agency Leads” DeVincent
MrComputerScience.com
