If you’re an Affiliate Marketer, then one of the biggest challenges is getting targeted website visitors to click on your affiliate links, right?
Which probably lead you to ask, how can you generate your own leads, so that you may actually endeavor to promote your affiliate links without spending an outrageous fortune, and without begging your friends and family to click on your links within your own social media profiles.
If that’s the case, then you’re going to love this document because we’re about to brainstorm how you can generate leads using ClickFunnels, which is a really awesome marketing software perfect for Affiliate Marketers and all entrepreneurs.
The First Thing You Need To Know About Generating Leads As An Affiliate Marketer, Is What Your Ideal Prospect Really Wants!
It doesn’t really matter what type of Affiliate Marketer you are. The very first thing you need to be cognizant of, is your end user audience, AKA your target demographic, AKA your ideal prospects.
Your job is to know your prospects as much as possible!
In other words, what are their top frustrations? What do they really want? What keeps them up at night, and most importantly, what is the one thing that you can do to help them?
If you’re familiar with the answers to these questions, then generating a lead magnet that your audience actually wants, and will actually throw their hand up for, is going to be much easier for you to accomplish.
Moreover, every single piece of content that you ever create from here on out, will be crafted in a way that your end users will actually benefit!
In this way, crafting awesome promotions, blog posts, YouTube videos, and even promotional emails will be much easier, because you’ll have such a profound understanding of your end user demographic.
If you can master these ideas, then you’re going to have a much better time being an affiliate marketer.
What Are The Top 10 Frustrations Your Prospective Audience Experiences?
So, ask yourself, what are the top 10 frustrations that your audience is having right now?
Maybe they’re struggling because they can’t lose weight.
Maybe they’re mad as heck that they can’t generate leads for their business.
Or maybe they just want to build a beautiful blog using WordPress but they have no idea where to start.
Maybe you already have an understanding of what your prospects want, and the frustrations that really cause them to smash their keyboard in disdain!
Well, I challenge you, to dig a bit deeper.
What problems are they having with their blog, specifically?
Maybe they’re not sure how to find a cool website domain that isn’t already taken. Or maybe they have no clue what a web host is, or even what WordPress is.
The point here, is to dig deep into the problems that your audience has.
The more intricately you know your prospective audience, and the more you’re aware of the specific problems they have, the much easier it’s going to be for you, to create awesome content, and to provide solutions that can help them.
This is the “master secret” of affiliate marketing that most entrepreneurs overlook! If you take time to study your audience, everything you do will be laser targeted later on.
So, As An Affiliate Marketer, What Could You Give Away For Free?
Once you have a fundamental understanding of your audience, it’s going to be infinitely easier to brainstorm a killer lead magnet that your audience would say “Heck yes, I need this!” to.
So ask yourself, what’s something totally cool that you could give away for free?
Let’s pretend that you’re in the weight loss niche. Maybe you could have an awesome lead magnet that shows the top 10 diets that have been proven to work, with actual data to prove your claims.
Or, maybe your prospective audience is frustrated that eating a healthy diet is just too expensive! So, maybe you could spend some time assembling a massive list of discounts, coupons, and other free goodies that your health-conscious end users would appreciate.
The point here is that, once you understand who your audience is, and once you have awesome content that you can give away to your audience, then creating a beautiful lead capture page that converts (using a marketing page builder like ClickFunnels) is going to be much easier.
You’ll never suffer from overwhelm when brainstorming campaigns, because you’ll know exactly what your audience wants. You’ll be aware of their frustrations.
So if you combine this knowledge, with an awesome marketing software such as ClickFunnels, then you’ll be in a position to create awesome lead capture pages, awesome email funnels, and beautiful sales letters and video sales pages that speak directly to your end user.
The best part is that, you won’t have to bang your head against the wall due to technical overwhelm, because ClickFunnels makes it “123” easy to build beautiful marketing pages that are awesome for not only lead generation, but also for promoting and sharing fresh content.
The Next Step, Is To Brainstorm Some Awesome Upsells!
Okay. So once you have an awesome lead capture page setup, then what do you do?
The next step is to brainstorm an awesome upsell!
If you’re an affiliate marketer, then this is super simple.
Ask yourself. What’s the main affiliate offer that you’re promoting right now, and ask yourself if your prospective audience would benefit from this program?
If the answer is yes, then pitching your affiliate offer is the easiest thing in the world. Immediately after your end user opts-in to obtain your lead magnet, you can present a short video of yourself thanking them, and also providing instructions to get their lead magnet.
After you show your new lead how they can claim their lead magnet, then you can go on to gently promote your affiliate offer.
It can be as simple as saying something like “And if you’d like to learn more about XYZ, then be sure to click the big button below this video and you’ll learn all about XYZ”.
Creating a beautiful video thank-you-page such as this, is super simple with ClickFunnels by the way.
So you can build a beautiful lead capture page, a thank you page, and an entire email marketing funnel without knowing any code, and there are a ton of “done for you” templates that are perfect for email marketers, affiliate marketers, and any type of entrepreneur who wants to generate leads and promote almost any type of offer.
Does Email Marketing Work For Affiliate Marketers?
As I write this response, I’m wearing a big fat smile across my face.
Because, email marketing can definitely be one of the most powerful methods of promoting your affiliate links!
The best part, is that it all goes back to knowing your end user demographic.
If you know the problems your audience have, it’s going to be super easy, and super fun to brainstorm beautiful content that your audience is going to find helpful.
Because, if you’re generating leads, then you may as well go on to build massive relationships with those leads, right?
One of the best ways to do that, is by sending helpful email content that helps your prospects with the problems that they’re having.
You can then simply add a “PS” at the end of each email, and include a pithy call to action. This call to action, can promote one of your affiliate offers of course. And you’ll never have to feel bad about including this call to action, because the offer you’re promoting, is hopefully valuable to your end users, so it’s a win / win / win.
How To Build A Lead Capture Page As An Affiliate Marketer That Actually Converts?
One of the most important variables when building an awesome lead capture page, is making sure that your end user knows exactly what they’re supposed to do.
In other words, make your lead capture page short, pithy, and to the point!
Clearly illustrate the benefits that your end users stand to gain, and also make sure that you clearly specify that your end user should OPT-IN in order to receive your gift.
If you’re frustrated because you have no idea how to build a beautiful lead capture page from a technical perspective, then I definitely recommend trying ClickFunnels. They have a massive list of beautiful templates for all types of marketing pages, and if you’re technically savvy enough to be consuming this content right now, then you can definitely use ClickFunnels without much of a learning curve.
How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As An Affiliate Marketer
The major difference between ClickFunnels and a traditional website, is that ClickFunnels is designed specifically to generate leads, to make sales, and to share content.
So ClickFunnels is laser focused for entrepreneurs who want to build an email list, who want to put on webinars, and who want to sell their content!
Other websites are awesome in many ways, however, often times it can be difficult to make a website that converts.
That’s the main benefit of ClickFunnels; the sole purpose is to create content that converts. In other words, it’s designed to turn website visitors into leads, and to turn those leads into sales.
Could An Affiliate Marketer Benefit By Hosting Automated Webinars?
I briefly brushed upon the idea of hosting webinars, and how this can be a genius idea for affiliate marketers.
There are a few reasons why you might love automated webinars.
First of all, webinars are one of the best pieces of content that you can ever share with your audience, because you can provide awesome content, while pitching and promoting your products at the same time.
Often times, email marketers are struggling to figure out how often they should pitch, and how often they should provide value.
Well, webinars allow you to do both! You can share awesome content that your audience will appreciate, and then you can easily promote an affiliate offer after your presentation.
ClickFunnels will even allow you to insert calls to action right within the presentation, so getting your audience to click your affiliate links is really simple.
The best part, is that webinars can be automated. In other words, you can present the perfect presentation once, and then use that same presentation to generate leads, and to sell, well into perpetuity without any ongoing work. (Very sweet, and very smart).
In Summary, Affiliate Marketers May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
Affiliate marketers need to know their end user demographic. It’s probably the single most important variable for affiliate marketers.
After that, they need to have beautiful marketing pages.
They need lead capture pages, they need thank you pages, and they can benefit tremendously by having webinar pages.
ClickFunnels will make it super easy to accomplish all of the above, and there are a ton of other awesome features within ClickFunnels (such as the ability to have your OWN affiliate program, email automation, and even membership websites).
If You Ever Have Questions About Affiliate Marketing Please Never Hesitate To Ask!
I want to thank you so much for checking this out!
Please remember that I spend at least one hour per day brainstorming with awesome students and subscribers.
So if you ever have any questions about anything in the technical or marketing related realm, please never hesitate to give me a buzz.
Also, if you ever have questions about ClickFunnels, then please ask! I’m a huge tech nerd with a lot of marketing experience, so I’m a great person to brainstorm with.
In any event, thanks again for checking this out, and I hope that you have an awesome day!
Cordially and humbly…
This Has Been Mike DeVincent Of MrComputerScience.com And I’m Signing Off!
