If you’re an Accountant, then you may have noticed how difficult it can be to generate leads, especially if you’re also busy with other side projects.
Or maybe you’ve been experimenting with different marketplaces to sell your services, but you’re still looking to pick your marketing game up a tad so that you may better endeavor to generate fresh leads on your own?
If that’s the case, then this document is going to be a really fun read!
You’ll discover how you can brainstorm some really cool lead magnet ideas, and how to build beautiful marketing pages, plus a few cool ideas on how to pitch your products and services, whether you have your own Accounting firm or even if you promote your services in a third party marketplace.
The First Thing You Need To Know About Generating Leads As An Accountant, Is What Your Ideal Prospect Really Wants!
If you want to start generating your own accounting leads, one thing that will benefit you is to know what frustrations that your prospects have.
Maybe they’re frustrated because hiring an accountant costs an absolute fortune?
Or maybe the idea of doing their accounting on their own is a nerve-wrecking experience?
Or maybe the entire idea of filing their taxes on their own is enough to make them curl up into a ball and cry? (lol).
What Are The Top 10 Frustrations That Your Prospective Accounting Clients Experience?
If you had to brainstorm for 10 minutes, could you make a list of the top 10 anxieties that your ideal prospect has?
Maybe you have a really clear understanding of how frustrating all of the paperwork, and how difficult it can be to remain within full compliance.
I’d wager, that if you brainstormed for a few minutes, you could generate even better ideas than this.
The point is that, if you know the problems that your prospects are having, then you will be in a much better position to create an awesome lead magnet.
So, As An Accountant, What Could You Give Away For Free?
If you want to generate a lead, you need to give them something valuable. Something valuable enough, that they’ll actually fill out a tiny form and give you their email address.
Since we just brainstormed some frustrations that your prospects are having, the next question is to then ask yourself, what’s an awesome lead magnet that you could give away for free?
Maybe you could give a 100% free, no stress consultation?
Or maybe you could give away a free e-book, video course, or even .mp3 lecture talking about tips that you could share with entrepreneurs, business owners, or any other specific niche you may be interested in servicing.
The point is that, the more you study your end user demographic, and the more acutely aware you are of their frustrations, the easier it’s going to be do brainstorm an awesome lead magnet.
The Next Step, Is To Brainstorm Some Awesome Upsells That Your Potential Accounting Clients Will Love!
After you give away your lead magnet, and after your lead subscribes to claim their gift, what happens?
Usually they are redirected to a “Thank You Page”, whereupon they can download their free gift, or retrieve further instructions.
But, wouldn’t it be better if after they subscribed, you immediately promoted your services as an accountant?
Maybe you could show them a really short, and cordial video that thanked them, provided instructions on how to download (or claim) their lead magnet, and then briefly pitched your accounting service?
- So maybe you could include a small call to action to schedule a consulting call.
- Or you could promote your profile link within a third party marketplace.
- Maybe you could even have a “Buy Now” button right on the thank you page, selling one of your recurring plans, or maybe another offer that you have.
The cool thing is, once your lead fills out the form on your lead capture page, you can send them directly to the thank you page, and the subscriber is also added to your email list!
So you can periodically follow up with them, promote your services if you have an open slot on your calendar, and you can even run special promotions, or share cool content that you write on your blog or on social media.
Does Email Marketing Work For Accountants?
Email marketing, I believe, is still the best way to stay in touch, share content, and to promote your products and services.
So maybe you could create a cool tip on your blog, followup with your leads one on one, or have special promotions during intervals of the year?
You could even host and run training webinars that cover some of the most frequent questions that you or your company gets.
Webinars can be a really cool way to not only generate leads, but to also teach your audience, build rapport, and to also promote your services. (We’ll talk more about webinar automation in a few minutes!)
How To Build A Lead Capture Page As An Accountant That Actually Converts?
One of the biggest secrets to making a lead capture page that rocks, is having an offer that’s desirable to your ideal prospects.
So ask yourself again, what is something awesome that you could give away for free?
Once you have an awesome hook, then you can easily build absolutely beautiful marketing pages using ClickFunnels.
The cool part about ClickFunnels, and the main reason I personally love them, is because you can simply choose from their already “done for you” marketing page templates and simply drag, drop, and edit the text to make them your own.
So once you have an awesome lead generation funnel designed in your mind, you can literally create a beautiful funnel that will showcase your awesome offer in a brilliant light.
The best part is that ClickFunnels has awesome templates for just about every type of marketing page you’ll ever need, plus you can use their “drag and drop” editor to create ideas from scratch or to work from their library.
(So you can build lead capture pages, thank you pages, download pages, membership pages, sales pages, sales videos, and other marketing pages).
How ClickFunnels Is Different From Other Business Websites And How You Can Effectively Use It As An Accountant
A traditional website is awesome, and they have many benefits such as the ability to host a contact form, the ability to showcase your content, and also share blog posts and updates.
The main reason ClickFunnels is different, is because ClickFunnels focuses primarily on generating leads, and promoting your products and services.
So if you want to build lead capture pages, promote your offers, sell your products, generate leads, build your email list, or create membership pages, then ClickFunnels is a really cool software that can help you be proud of your marketing promotions.
Could An Accountant Benefit By Hosting Automated Webinars?
I briefly talked about webinar automation a moment ago, because I’m a huge fan of marketing automation, and yes, even artificial intelligence.
But before I go off on an epic rant, let’s talk about why webinar automation rocks:
- You can share awesome content with your audience
- You can use webinars to generate leads
- You can use webinars to promote your services (or products
- Webinars are awesome if you have an existing audience, too!
The best part is that webinar automation allows you to plan, and perform your perfect webinar once, and then you can “deploy” your webinar over and over again, 100% automatically.
So you can be promoting and hosting your webinar, while you’re out fishing, golfing, playing video games, or spending time with your loved ones.
That’s why I’m such a fan of webinar automation! Because you can share awesome content with your prospects, while promoting your offers without being a nervous wreck hosting a LIVE webinar (lol, yes, the idea of hosting a live webinar frightens me however webinar automation, in my opinion, takes the edge off).
In Summary, Accountants May Be Able To Effectively Deploy ClickFunnels Into Their Marketing Campaigns.
If you’re an Accountant, then you probably want nothing more than to actually help people reduce the stress in their eyes!
But maybe the idea of generating leads has always been too frustrating for you?
Or maybe you’re just struggling trying to generate some extra buzz for your Accounting business?
If that’s the case, then always remember that you should study, get to know, and learn more about your end user demographic!
Spend time talking to potential clients, and brainstorming the exact problems that they face, so that you can create awesome content that helps them, and so you can create an awesome lead magnet.
If you can spend time brainstorming ways that you can help your prospects, and then design an awesome marketing funnel that you’re proud of, then you’ll have a much more enjoyable time generating leads for your Accounting business!
If You Ever Have Questions About Lead Generation Please Never Hesitate To Ask!
I would like to thank you for checking out this content.
You rock!
Please remember that I’m always writing about nerdy business, tech, and marketing topics all the time.
So if you ever have any question about lead generation, blogging, content marketing, or anything along those lines, please never hesitate to contact me and to ask!
Your questions help me to create even better content, so I encourage you to hit me up if need be.
In any event, I thank you so much for checking this out, and hope that you have an awesome day!
This has been Mike DeVincent of MrComputerScience.com, and I’m signing off!
